Luxgen μια νέα ταϊβανέζικη μάρκα

• LUXGEN participates in MIAS 2012 for the first time, targeting on the large potential of the Russian market.
• LUXGEN Blind Drive Show is one of the most outstanding performances during the exhibition.
• First model launch is scheduled at Q2 next year in Russia.

Russian customers can have the chance to see the first automotive brand from Taiwan at Moscow International Automobile Salon 2012 (MIAS) from August 31 to September 9!

At the exhibition centre Crocus City, the independent Taiwanese automotive brand presents the intelligent model lineup from Taiwan. An outdoor Blind Drive Show is also organised during the exhibition, showing the exceptional product capabilities and the smart car on-board system of LUXGEN.

LUXGEN, the Independent Automotive Force from Taiwan

The LUXGEN brand was established by the Yulon Group to merge Taiwan’s highly advanced auto and information technology industries for creating a new generation of forward thinking, environmentally sustainable intelligent vehicles. Through the winning strategy of “Innovation and Differentiation”, LUXGEN differentiates itself and best illustrates Taiwan’s R&D strength in the global market.

Taiwan’s IT industry has been highly acknowledged around the world, and LUXGEN aspires to capitalise on that strength as an automaker and to compete in the automotive markets on global scales. With the sophisticated onboard car programme designed to “Think Ahead” for the drivers in integrating with HTC, LUXGEN is bringing the market a new level of road safety.

The brand spirit of LUXGEN, “Think Ahead” is perfectly applied on the LUXGEN booth design at MIAS. And the “Innovation and Differentiation” strategy not only applies on the design of LUXGEN vehicle, but also how brand present itself and to serve the customers.

The First Taiwanese Car Brand Premiered at MIAS

The LUXGEN booth tells the best for its “Think Ahead” brand spirit through the design concept of interactive between the brand and the visitors. The X-Ray Scanning show presents the structure of LUXGEN7 SUV to the visitors. The first ever THINK⁺ Touch system integrating with HTC smart phone receives positive appraises. A 3D and interactive SHOW⁺ experience theatre at the booth enables the visitors to have a grand new futuristic hi-tech car appreciation. The EV product lines and the strong LUXGEN model lineup are delivering the sustainable efforts and the dynamic premium models of the brand.

LUXGEN Blind Drive Show Sets New Standards on Stunt Driving

The outdoor LUXGEN Blind Drive Show presents the “Think Ahead” context in another way. The blind drive performance is already a piece of work that speaks best of LUXGEN’s SUV product force in Taiwan. The term “blind drive” means that the driver is sitting in the LUXGEN car with all the windows covered, while the only thing the driver can rely on is the 4WD LUXGEN7 SUV with its LUXGEN THINK⁺ system integrating the Side View⁺ and Eagle View⁺.

In order to accomplish the show and present the best performance from Taiwan, LUXGEN invites the professional driver and the whole Blind Drive Show crew from Taiwan to join LUXGEN at MIAS. Visitors are all impressed with the strong capability of Taiwan’s IT, and the strength of the car. LUXGEN7 SUV is even able to climb up a 28 metres-high seesaw moving forward and backward smoothly in the sky.

LUXGEN product lines at MIAS:

LUXGEN7 SUV, the innovative crossover, combining advanced technology and unparalleled comfort. Equipped with a 2.2-litre engine MEFI TURBO, five-speed automatic transmission and all-wheel drive, the automobile is able to reach an output of 175 hp.

LUXGEN5 Sedan, the stylish sedan that is distinctive, fresh, and modern. The sporty features are integrated with advanced technologies. Capable of producing 170 hp of performance with the 6-speed automatic transmission, the model is a perfect and harmonious presentation of cutting-edge elegance.

LUXGEN CEO, the comfortable jet-cabin on the road to emphasise the status of its owner. Thanks to the fully isolated passenger cabin, the model is ideal for the business executive who demands private space.

LUXGEN EV product lines: LUXGEN7 SUV EV⁺ and LUXGEN CEO EV⁺. The LUXGEN models producing no emissions are presented as one of the brightest spot during MIAS showing LUXGEN’s devotions into a sustainable environment. Dynamic and aesthetic, the EV models of LUXGEN are as well designed as their gasoline counterparts.

LUXGEN Russia, the first LUXGEN Subsidiary Branch Announced

The LUXGEN representative branch in Russia is officially announced before MIAS, it is not only LUXGEN’s first representative unit in Russia, but the first of the brand on the global market. Led by the professional automotive manager Mr. Frank Wang from LUXGEN headquarters as the President of LUXGEN Russia, the first overseas subsidiary branch of LUXGEN will have the full support from LUXGEN headquarters. For the operations, a professional management team with representatives from Taiwan headquarters and Russian automotive professionals are both invited to join the branch, including its Managing Director Mr. Demidov Stanislav. And LUXGEN is well prepared to offer the “Think Ahead” services to the market.

The first LUXGEN model launch is scheduled at Q2 next year for its star product, LUXGEN7 SUV. LUXGEN CEO Mr. KC Hu commented: “With the highly positive feedback received during MIAS, we are optimistic for the upcoming challenges for LUXGEN to enter one of the most promising global challenges.”

Coming with the brand will be its LUXGEN LIFE⁺ Showroom, designed with the “Think Ahead” brand spirit as its core foundation and hi-tech presentations applied for human-centric services. The first LUXGEN LIFE+ Showroom will be launched in the next year in Moscow. Number of showrooms will increase rapidly according to product plan and market demand.

It is expected that other product lines in the LUXGEN family will also be introduced into the Russian market Q3 and Q4 of 2013 respectively. Russian customers will be able to benefit from a diversified product range offering multiple choices for different customers in a near future.

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