Μην νομίζεις ότι η βενζίνη είναι ακριβή μόνο στην Ελλάδα. Και στην Ιταλία τα πράγματα δεν είναι καλύτερα αφού η μέση τιμή βρίσκεται στα 1.83 ευρώ/λίτρο και η κατανάλωση σε σχέση με πέρυσι, έχει μειωθεί κατά 14.5%.

Η Fiat προχώρησε σε μια εκστρατεία στην Ιταλία ώστε να τονώσει τις πωλήσεις των αυτοκινήτων της μέσω μιας άκρως δελεαστικής προσφοράς. Τι έκανε; Συμφώνησε με την IP, η οποία έχει πάνω από 3.700 βενζινάδικα σε όλη την Ιταλική επικράτεια) να πουλά έως τις 31 Δεκεμβρίου του 2015 την βενζίνη και το πετρέλαιο ως προς 1 ευρώ το λίτρο, την ώρα που σήμερα η μέση τιμή βενζίνης στην Ιταλία είναι 1.83 ευρώ/λίτρο.

Στο δελτίο τύπου η Fiat αναφέρει ότι ο κάθε νέος κάτοχος ενός αυτοκινήτου της Fiat θα παίρνει και μια κάρτα όπου συνολικά η έκπτωση θα ισχύει για 2.000 λίτρα βενζίνης. Η προσφορά ισχύει από 1 Ιουνίου και αφορά μόνο τα αυτοκίνητα της Fiat που θα πουληθούν έως και τις 31 Ιουλίου του 2012.

Δελτίο Τύπου

Fiat block for three years the price of gasoline and diesel to 1 €  

  • Until December 31, 2015, Fiat cancels the effect of “high oil” bringing the prices of both fuels in 1999 – is the first car company in Europe to launch a similar initiative
  • IP partner in the operation with 3,700 points of distribution membersFiat has an extraordinary initiative that lowers the cost of fuel.

By partnering with IP, the brand automotive locks the price of petrol and diesel for just 1 euro per liter, until 31 December 2015, thereby nullifying the effect of “high oil” and bringing the prices of both fuels in 1999.The current economic situation highlights a growing increase in fuel prices which, according to the latest ACI-Censis, has changed the habits of motorists. Figures released by the Ministry of Economic Development show a significant drop in consumption of gasoline and diesel fuel compared to last year (until April saw a -14.5%). Moreover, today’s fuel has come to represent almost 50% of annual household spending for a car and its cost today is perceived as “unfair” 85% of motorists. In fact, over the past three years, petrol and diesel have increased by more than 50%, and consumers fear further increases that may occur in the coming months.The new initiative is part of a Fiat 360 ° approach that starts from the eco-technological solutions, continues with the focus on driving behavior and today up to compete with the cost of fuel. Moreover, the Fiat Group has always been at the forefront of innovative solutions for the containment of polluting emissions and CO2 levels, corresponding to an economic advantage for the client for the practical operation of his car.To achieve this important goal, the Fiat Group offers specific solutions that are affordable and available now.

This is demonstrated by the products on the market, plans to research and development, sustainable mobility initiatives taken forward in collaboration with the Public Administration and investment in the development of new products.How does the operation “until 2015, petrol and diesel to 1 €.”Proposal on the whole range, as an alternative to other promotions and is valid until July 31, 2012, the offer provides that when buying a new Fiat car, the customer receives a card from the dealer activated and connected to a PIN delivered in a sealed envelope. The card is linked to the car is purchased and loaded with an amount of gallons of fuel differently depending on the model chosen. For example, if you choose a Bravo Multijet, the paper will enable a total supply of 2,000 liters, corresponding to about 45,000 km, which is the average distance of about two and a half years of use. Further, to enable customers to enjoy the full benefits, the card can be used until 31 December 2015.

Upon receipt of the card, the customer goes to one of 3,700 participating retailers IP, refueling at a fixed price of 1 euro per liter, the operator performs the card, enter PIN, pay the equivalent of liters delivered (eg 10 euros for 10 liters) and the total is deducted from the total gallons delivered in the paper. In other words, the difference between the per liter paid by the customer and the actual price of fuel is paid by Fiat.IP shares with Fiat is a strong presence throughout the country, then the proximity to its customers, is the pride of being Italian (the only group of private distribution to 100% Italian). Not surprisingly, both groups are an Official Sponsor of the Italian national football team.Simple, effective and immediate: this offer will go from Milan to Naples, spending only € 33 of petrol with a point TwinAir and 27 € of fuel on board a Punto Multijet II: a very low cost per kilometer, comparable only to that methane would have a power supply.

In this way, customers are free to choose the engine that best suits their needs, without concerns about cost of use.Behind a process so simple for the customer, actually hides a very complex operation, which Fiat will take over for a very long period, up to 31/12/2015. In fact, with IP were developed logistics, accounting and administrative complex. At the same time was involved Fiat dealer network and IP, by appropriate training, and was created to support a call center.Fiat then assumes the risk of potential increase in fuel prices until the end of 2015 by offering a value for the customer that goes beyond the money saved to the distributor. In fact, in a time of great uncertainty as the one we are experiencing, be sure of the cost of operating your car is a real value.Turin, June 1, 2012

  • Constantine

    Και μαμω την προσφορά ….Ελα ντε ομως που και στην Ιταλία λεφτά για αυτοκίνητο καινούργιο δεν υπάρχουν !! Ασε που μετα το 2015 θα μεινεις με το Φιατ στο χέρι !!! ααχχααχαχ

  • cfu

    Bravo Fiat

  • αυτη ειναι προσφορα !!!!!!
    τα ηλεκτρικα παραθυρα οτυσ τα χαριζω !!!!!!
    αλλα καλο 8α ηταν μαζι με την βενζινη…να κανου δωρο και 100-150 λιτρα λαδακι !!!!!!! 
    ποτε δεν ξερεισ !!!!

    • Akis883

       Γιατί τι έγινε??? φορέσανε tsi κινητήρες???   :)

    •  se exasa…………….  :-)

  • hellboy

    τρομερα εξυπνη κινηση.
    πρωτα ενυσχιεις τις πωλησεις σου και βοηθας να κινητε μια ιταλικη εταιρια που αντι για χασουρα θα εχει ενα εξιοπρεπες κερδος!!!!!!!!!!!!!!!!!!!!

  • OdyZante

    Πολύ καλή κίνηση marketing, και ελπίζω χωρίς ψιλά γράμματα

  • GiorgioValoValkanos

    ελπίζω να πετύχει γιατί είναι σοβαρό πρόβλημα που δεν λύνεται εύκολα.. θα προτιμούσα να έκαναν έρευνα πως να χαμηλώσουν τις τιμές επ αόριστων

  • fatals

    fiat bravo

  • Panos

    Πολυ εξυπνο..

  • freedoom1013

    Μαγκιά τους!