Το αμερικάνικο τμήμα ΚΙΑ ένωσε τις δυνάμεις του μαζί με την στούντιο παραγωγής κόμικ DC Entertainment και το περιοδικό RIDES και έφτιαξαν ένα Optima το οποίο θα εκτεθεί στο Time Warner Center της New York.

Ο σχεδιασμός του συγκεκριμένου Optima επηρεάζεται από το κόμικ του Jim Lee και θα είναι μέρος της καμπάνιας της DC “We can be heroes” (Μπορούμε να είμαστε ήρωες), η οποία θα προσπαθήσει να συγκεντρώσει χρήματα για την καταπολέμηση της πείνας στην Αφρική.

Το Kia Optima φοράει ένα ματ μαύρο αυτοκόλλητο βινυλίου και χαμηλωμένη ανάρτηση coilover, με ένα πιο επιθετικό bodykit και μεγάλα φρένα της Ksport. Η μάσκα στο εμπρός μέρος χρείαστηκε πάνω από 40 ώρες για να ολοκληρωθεί και απεικονίζει το σύμβολο του υπερήρωα. Κ Τέλος πατάει πάνω σε μαύρες 20άρες ειδικής παραγγελίας αλουμινένιες ζάντες μαζί με ένα νέο σύστημα εξάτμισης.

Το εσωτερικό είναι ντυμένο με δέρμα και σουέτ με ραφές κίτρινου χρώματος, στη κεντρική κονσόλα πλήρη σετ αστεριών ενώ στο πορτ-μπαγκάζ υπάρχει ένα στολή του Batman.

[Πηγή: KIA]

Δελτίο Τύπου

BATMAN COMIC BOOKS INSPIRE TRICKED OUT KIA OPTIMA

MAKING WORLD DEBUT IN NEW YORK’S TIME WARNER CENTER THIS WEEK

Legendary Artist Jim Lee and RIDES Magazine Help Bring The Dark Knight’s Personality and Pursuit of Justice From Comic Book Pages to Kia’s Flagship Sedan

Batman-themed Optima is the first of eight customized Kia vehicles representing characters from the Justice League to benefit DC Entertainment‘s ?We Can Be Heroes? giving campaign

NEW YORK, October 10, 2012 – Kia Motors America (KMA) has teamed up with DC Entertainment and

RIDES magazine to create a brooding, Batman-inspired Optima that goes on display this week at the

Time Warner Center and signals the beginning of a 10-month partnership based on the iconic characters

that make up the Justice League.  Influenced by the artistry of comic book icon, Jim Lee, the Kia super

hero vehicles will become a force for good in the world by raising awareness of DC Entertainment‘s ?We

Can Be Heroes? giving campaign, a relief effort to fight hunger in the Horn of Africa

(www.WeCanBeHeroes.org). Fitting for the caped crusader‘s dark and mysterious personality, Kia‘s

range-topping Optima SX Limited wraps cutting-edge technology and premium amenities in a sleek,

aggressive design customized with several unique Batman elements.

?Batman is one of the most popular Super Heroes of all-time, and showcasing in a fun and

creative way Kia‘s top-of-the-line Optima SX Limited as a Batman-themed custom ride underscores this

car‘s potent combination of premium features and turbocharged performance,? said Michael Sprague,

executive vice president, marketing and communications, KMA.  ?The Optima is our best-selling vehicle

and has played a significant role in Kia becoming one of the fastest-growing automotive brands in the

U.S. over the last five years.

Based on 5-year cumulative growth between 12-month retail sales for periods ending September 2007 and September 2012 of all U.S. automotive brands.Kia Motors America Unveils Batman-Themed Optima in NYC

Working together, Kia, DC Entertainment and RIDES magazine designed and built the Batmanthemed Optima, transforming the exterior with a matte- and piano-black paint scheme, a dramatically

lowered coilover suspension and muscular ground effects kit, huge Ksport performance brakes for

extreme stopping power, custom-designed 20-inch black wheels and a performance exhaust system.

Other exterior modifications include a custom front grille shaped like a batwing that took over 40 hours to

create, yellow LED lighting accents throughout the vehicle and the iconic bat signal etched into the HID

headlights.

Moving beneath the cape, the Optima‘s seating surfaces are costumed in custom black leather

and suede with bold yellow accent stitching.  Gotham City‘s streets are full of villains and the Batmanthemed Optima is ready for action at a moment‘s notice with a Bat suit and cowl mounted in the trunk

and utility throwing stars installed in the center console.

As Kia‘s sales have grown, so has the company‘s role as a responsible corporate citizen, and the

Batman-themed Optima furthers those efforts with two video screens in the front-seat headrests that will

raise awareness about the worst hunger crisis in 60 years by featuring a custom ?We Can Be Heroes?

video that demonstrates how one small act can make anyone a hero.

About the Optima Limited

Starting at just $35,275, the Optima Limited, which is built at Kia‘s U.S. manufacturing plant in

West Point, Georgia, is based on the fully loaded turbocharged Optima SX and is offered in Ebony Black,

Snow White Pearl and Titanium Metallic exterior colors.  The Optima Limited features many details that

are mainly found on luxury vehicles, including LED daytime running lights and chrome-accented rear

spoiler, lower door sills, wood interior trim and electronic parking brake.  Standout red brake calipers can

be seen through the Optima Limited‘s uniquely designed chrome 18-inch wheels while the 2.0-liter

turbocharged gasoline direct injected engine delivers 274 horsepower and achieves up to 22/34 mpg.

MSRP includes $775 destination and handling fee, but not title, taxes, license, options and dealer charges.  Actual prices set by dealer and may vary.

EPA fuel economy estimates 22 mpg/city and 34 mpg/hwy for 2013 Optima SX.  Actual mileage will vary.Kia Motors America Unveils Batman-Themed Optima in NYC