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Σύμφωνα με έρευνα του ψυχομετρικού κέντρου του πανεπιστημίου του Cambridge οι οδηγοί των αυτοκινήτων της Nissan είναι οι πιο γενναιόδωροι, πιστοί και φιλικοί άνθρωποι της Ευρώπης. Πιο συγκεκριμένα, οι οδηγοί της ιαπωνικής εταιρίας είναι πιο πιθανό να βάλουν το συναίσθημα των άλλων ανθρώπων μπροστά από το δικό τους, ενώ ενδιαφέρονται περισσότερο για την οικονομική ευημερία, καθώς και την κοινωνική δικαιοσύνη.

Όπως εξήγησε ο Δρ Richard Mills:

Η έρευνά μας δείχνει ότι οι οδηγοί των Nissan γενικά θεωρούνται άξιοι εμπιστοσύνης, συμπονετικοί, γενναιόδωρη και συμπάσχουν. Είναι διακριτικοί και φιλικοί, και πιστεύουν ότι οι άλλοι άνθρωποι είναι ειλικρινείς και αξιοπρεπείς, και αντιτίθενται στον ανταγωνισμό και την εγωισμό.

Δελτίο Τύπου

  • Cambridge University research uses psychometric testing to gauge customers’ personalities
  • Research shows Nissan owners to be the most generous, loyal and friendly of all car drivers

Looking for love this Valentine’s Day? Find yourself making eye contact with a Nissan driver at the traffic lights? It could be the start of a beautiful relationship, according to research from one of the world’s most iconic universities.

In a study carried out by the Psychometrics Center at Cambridge University in the UK, Nissan owners were discovered to be among the most agreeable people you could wish to meet.

Using the latest personality profiling techniques, the University discovered that Nissan drivers were also the most generous, loyal and friendly among a cross-section of European car owners.

The study revealed that Nissan owners are much more likely to think of others before themselves, and be far more interested in economic welfare and social justice.

“Personality assessment and automotive design are a perfect match,” said Dr. Richard Mills, Doctor of Psychometrics at Cambridge University’s Psychometric Center. “Our research shows that Nissan drivers are generally seen as trusting, soft-hearted, generous and sympathetic. They are considerate and friendly, and think other people are honest and decent, as opposed to competitive and self-interested.”

Psychometrics – also known as personality profiling – is just one of the many ways in which Nissan is engaging with its customers to better understand their needs. The result is an improved experience behind the wheel, online, in showrooms and in service centers.