Η BMW συνεχίζει σε θετικούς ρυθμούς πωλήσεων με τον περασμένο Νοέμβριο να ήταν ο καλύτερος Νοέμβριος που είχε ποτέ στην ιστορία της. Το BMW Group τον περασμένο μήνα πούλησε 174.996 αυτοκίνητα (+2,7%), ενώ από την αρχή του έτους έχει πουλήσει 1.777.017 αυτοκίνητα (+6,8%), κάνοντας ρεκόρ πωλήσεων για τους πρώτους 11 μήνες του έτους.
Η BMW πούλησε 149.663 νέα αυτοκίνητα τον Νοέμβριο (+3,2%), και 1.499.308 αυτοκίνητα από την αρχή του έτους (+8,0%). Η MINI από την άλλη, πούλησε 24.873 νέα αυτοκίνητα τον περασμένο μήνα (-0,8%) και 274.575 αυτοκίνητα (+0,7%) από την αρχή του έτους. Η Rolls Royce τον Νοέμβριο πούλησε 460 αυτοκίνητα, ενώ η BMW Motorrad τον περασμένο μήνα πούλησε 7.342 μονάδες (+8,8%). Από την αρχή του έτους έχουν πουληθεί 108.872 νέες BMW μοτοσυκλέτες (+8,6%).
Οι πωλήσεις του BMW Group τον Νοέμβριο στην Ευρώπη μειώθηκαν κατά 0,3% (786.398 πωλήσεις), στην Ασία αυξήθηκαν κατά 17,4% (552.070 πωλήσεις), όπως και στην Αμερική (+10,1% – 411.014 πωλήσεις).
Έτσι μετά από 11 μήνες, στη μάχη των πωλήσεων μεταξύ των πολυτελών αυτοκινητοβιομηχανιών η BMW εξακολουθεί να βρίσκεται στη πρώτη θέση με 1.499.308 αυτοκίνητα, ακολουθούμενη από την Audi με 1.444.750 πωλήσεις και την Mercedes-Benz με 1.322.500 πωλήσεις.
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BMW Group reports best November sales ever
- Robertson: Sales record for full year within reach
- Global deliveries climb 2.7% to 174,996 vehicles
Munich. The BMW Group reported record monthly sales for November. With 174,996 BMW, MINI and Rolls-Royce vehicles delivered worldwide, sales were 2.7% higher than for the same month last year (prev. yr.: 170,461). Between January and November 2013, sales increased by 6.8% to reach a new all-time high of 1,777,017 vehicles (prev. yr.: 1,663,615).
Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing BMW: “Strong global demand for our products once again drove sales to a new all-time high in November, despite already high figures for the previous year. Although conditions remain challenging in a number of European markets, in particular, we expect sales to continue to develop positively over the coming months. Our target of record sales for 2013 is now within reach. We are well on course to remain the world’s number one manufacturer of premium vehicles once again in 2013.”
BMW brand sales climbed 3.2% in November to 149,663 vehicles (prev. yr.: 144,980). In the first eleven months of the year, BMW delivered 1,499,308 vehicles, an increase of 8.0% (prev. yr.: 1,387,799).
New models played a vital role in BMW brand growth. To the end of November, the BMW Group delivered 18,355 of the new BMW 3 Series GT launched in June, making the BMW 3 Series GT a key factor in the 3 Series’ success: With a total of 451,774 vehicles sold to the end of November (prev. yr.: 364,271), retail volumes were 24.0% higher than the previous year. Also, the new BMW 4 Series Coupé, which only came onto the market in October 2013, has already been delivered to 9,938 customers.
About a month ago, the BMW Group presented the new MINI at its Oxford plant. Even with the upcoming model change, MINI sales remained at roughly the same high level as last year, with 24,873 vehicles sold worldwide in November (prev. yr.: 25,078/ -0.8%). Despite persistent market challenges in Europe, MINI deliveries for the first eleven months of the year were slightly higher year-on-year at 274,575 (prev. yr.: 272,775/ +0.7%). The new MINI Paceman (12,350) released in March 2013 was one of the main growth drivers.
At BMW Motorrad, retail sales climbed 8.8% in November to 7,342 units (prev. yr.: 6,749). A total of 108,872 motorcycles and maxi scooters were delivered to customers between January and November (prev. yr.: 100,289/ + 8.6%).
The BMW Group reported sales growth in nearly all of its markets in the first eleven months of the year.
In Europe, BMW Group sales to the end of November remained at roughly the same level as last year, with a total of 784,398 vehicles delivered (prev. yr.: 786,812/ -0.3%).
In Asia, sales climbed 17.4% to 522,070 vehicles between January and November (prev. yr.: 444,865). In Mainland China, the company increased retail sales by 19.7% year-on-year, with 354,153 deliveries (295,974). Year-to-date, the BMW Group also reported strong gains in other Asian markets, including Japan (56,675/ +12.6%) and South Korea (36,193/ +18.0%).
In the Americas, the BMW Group sold 411,014 vehicles from January to November, an increase of 10.1% over the previous year (373,398). Over the same period, the company delivered a total of 331,801 vehicles to customers in the US (prev. yr.: 303,728/ +9.2%). In Brazil, the BMW Group made especially strong gains, with the sale of 15,258 vehicles (prev. yr.: 8,886/+71.7%).
BMW Group sales in/up to November 2013 at a glance
| November 2013 | Comp. to previous year | Up to/incl. November 2013 | Comp. to previous year | |
| BMW Group Automobiles | 174,996 | +2.7% | 1,777,017 | +6.8% |
| BMW | 149,663 | +3,2% | 1,499,308 | +8.0% |
| MINI | 24,873 | -0.8% | 274.575 | +0.7% |
| BMW Motorrad | 7,342 | +8.8% | 108,872 | +8.6% |
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