H Land Rover επεκτείνεται στη Σαουδική Αραβία, ετοιμάζει νέο μοντέλο

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H Land Rover υπέγραψε με τους Σαουδάραβες της National Industrial Clusters Development Program, ώστε να τους προμηθεύει αλουμίνιο, το οποίο θα χρησιμοποιηθεί σε ένα μελλοντικό αυτοκίνητο της που θα κατασκευάζονται στο νέο εργοστάσιο της, στη Σαουδική Αραβία, το οποίο θα ξεκινήσει τη λειτουργία του το 2015.

Το μοντέλο θα βασίζεται πάνω στη πλατφόρμα του Range Rover και ο κύριος λόγος που η Land Rover προχώρησε στη συνεργασία αυτή, είναι ώστε να εξασφαλίσει μια προσιτή πηγή αλουμινίου, σε έναν κόσμο όπου η ζήτηση για το υλικό αυτό, αυξάνεται συνεχώς.

Παράλληλα ανακοίνωσε και τις πωλήσεις του Νοέμβριου όπου είδε τις πωλήσεις να αυξάνονται κατά 14%, αφού πούλησε 29.893 αυτοκίνητα, ενώ από την αρχή του έτους έχει πουλήσει 324.000 αυτοκίνητα, αύξηση +32%.

[Πηγή: Land Rover]

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JAGUAR LAND ROVER DELIVERS RECORD SALES IN NOVEMBER

  • 29,893 vehicles sold in November, up 14% 
  • Over 324,000 vehicles sold in the first 11 months of the year, up 32%
  • Record breaking month in the UK market with 5,276 vehicles sold

Coventry, UK – Jaguar Land Rover sold 29,893 vehicles in the month of November, an increase of 14% versus the same period last year. During the first 11 months of the year, Jaguar Land Rover sold 324,184 vehicles, up 32%.

November sales increased in almost every major market with sales up in China (43%), Asia Pacific (26%), the UK (15%) and Europe (12%). In North America, sales were down 7%, reflecting model year changeover effects and increased competitive conditions.

Since the start of the year, Jaguar Land Rover has seen strong sales performance across all of its major markets, with increases in China (73%), Asia Pacific (37%), the UK (20%), Europe (37%) and North America (12%).

Phil Popham, Jaguar Land Rover’s Director of Group Sales Operations said, “Both Jaguar and Land Rover brands continue to deliver strong sales globally. The record breaking performance in our home market, the UK, is great news. The Jaguar XF is starting to gain traction in the market place, while the continued success of the Range Rover Sport and Evoque is encouraging as we are launching our new Range Rover to customers.”

In November, Land Rover sold 25,862 vehicles, up 17% compared to the previous year, with increased sales of Range Rover Evoque (39%), Range Rover Sport (3%), Land Rover Discovery (2%) and Freelander (53%). Since the start of the year, Land Rover has sold over 275,000, up 38% compared to the same period last year.

Jaguar sold 4,031 vehicles in November (down by 5%) in anticipation of the introduction of the 2013 Model Year XF and XJ model ranges, including all-wheel drive and new engine options, across most markets at the end of the year. In the first 11 months of the year, Jaguar sold 48,908 vehicles (up by 7%) reflecting the strong performance of the Jaguar XF.

  • A Letter of Intent signed between Jaguar Land Rover and National Industrial Clusters Development Program (NICDP) in the Kingdom of Saudi Arabia.
  • Detailed feasibility study now underway to consider Saudi Arabia as a possible future location for a Jaguar Land Rover automotive facility.
  • Exploratory discussions for partnership in Saudi Arabia follow Jaguar Land Rover’s recent joint venture announcement with Chery Automobile Company.

RIYADH: Mr. Azzam Yaser Shalabi the President of the National Industrial Clusters Development Program (NICDP) Saudi Arabia and Dr Ralf Speth, Jaguar Land Rover Chief Executive Officer formally signed a Letter of Intent today paving the way for an automotive partnership in the Kingdom of Saudi Arabia.

Jaguar Land Rover, the UK’s leading manufacturer of premium vehicles and Saudi Arabia’s National Industrial Clusters Development Program (NICDP) will now begin a detailed feasibility study together, to determine the viability of setting up an automotive facility.

HRH Prince Faisal Bin Turki bin Abdul Azi Al Saud and the Saudi Arabian Government has expressed its intention to initiate, develop and support the automotive industries and see Jaguar Land Rover as a potential partner to help strengthen their industrialisation plans.

Dr Ralf Speth, Chief Executive of Jaguar Land Rover, said: “We are committed to further international partnerships to meet record demand for our highly sought after vehicles. The Kingdom of Saudi Arabia is an attractive potential development option, complementing our existing advanced facilities in Britain and recent manufacturing plans to expand in other countries including India and China.”

Discussions between Jaguar Land Rover and the Saudi Government are at a preliminary stage, although opportunities have already been identified in aluminium component production – an area where Jaguar Land Rover has established a leadership position.

The world’s largest integrated aluminium complex, a joint venture between Saudi Arabian Mining Company and Alcoa of the US, is due to begin production in 2014 at the Ras Al Khair facility – creating potential opportunities for the automotive sector.

Jaguar Land Rover has pioneered aluminium body development in the premium car segment, using lightweight metals for its award-winning Jaguar XJ model and the all-new Range Rover, the first luxury sports utility vehicle with an all-aluminium monocoque body structure.

Exploratory discussions about potential investment in Saudi Arabia follows Jaguar Land Rover’s recent joint venture announcement with Chery Automobile Company Ltd to manufacture vehicles at a new plant near Shanghai, China, and the separate expansion of the Jaguar Land Rover assembly at the company’s plant at Pune, India.

Such expansion follows a sharp rise in Jaguar Land Rover sales to emerging markets, contributing to a 32% increase in global retail sales to 324,184 vehicles in the eleven months to November 30, 2012. In the current calendar year, sales in the Middle East and North Africa have increased by more than 9% to 11,418 units.

Pending agreement on development options in the Kingdom of Saudi Arabia, Jaguar Land Rover would expect to announce further plans in 2013. Issues such as level of investment, potential capacity and job creation have not yet been discussed in detail between the parties.

“This is an exciting project that could enable Jaguar Land Rover to establish a Joint Venture partnership in a part of the world where luxury vehicle sales are expected to rise.” added Dr Speth. “If we proceed, it will complement our existing expansion in the UK and elsewhere.”

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