H Volkswagen έχει το τμήμα R, η BMW το τμήμα Μ, η Mercedes-Benz την AMG. Η Chrysler ανακοίνωσε ότι πλέον θα έχει και αυτή το δικό της τμήμα βελτίωσης, το SRT (Street Racing Technology). Η είδηση έγινε γνωστή σήμερα, με τον μέχρι πρότινος πρόεδρο και CEO της Dodge, Ralph Gilles, να αναλαμβάνει τα ηνία του νέου τμήματος. Το SRT θα βγάζει βελτιωτικά πακέτα για όλα τα αυτοκίνητα του Chrysler Group (Chrysler, Dodge, Jeep και Ram). Ο Reis θα διατηρήσει επίσης την θέση του ως επικεφαλής πωλήσεων της Chrysler στην Αμερική και επικεφαλής στην Chrysler Καναδά.

[Πηγή: Chrysler]

[learn_more caption=”Δελτίο Τύπου”]

Chrysler Group Announces Management Changes

June 7, 2011 , Auburn Hills, Mich. – Chrysler Group LLC today announced the following management team changes.

Fred Diaz is appointed President and CEO of Chrysler de Mexico, which includes responsibility for Latin America. Diaz continues in his current role as the President and CEO of the Ram Truck Brand.

Reid Bigland is named President and CEO of the Dodge Car Brand and head of U.S. Sales. Bigland continues as President and CEO of Chrysler Canada. In addition, the Company appointed David Buckingham to the newly created role of Chief Operating Officer of Chrysler Canada, reporting to Bigland. Previously, Buckingham was Vice President – Sales, Chrysler Canada.

Ralph Gilles is appointed President and CEO of the newly formed Street and Racing Technology (SRT) Brand, Chrysler Group’s cross-brand performance unit, and the Company’s Motorsports activities. He continues with design responsibility for all exterior and interior design activities for all Dodge, Ram, Chrysler and Jeep Brand vehicles.

Joe ChamaSrour is reassigned to International Operations reporting to Mike Manley, President and CEO of the Jeep® Brand and head of International Operations, Chrysler Group.

All changes are effective immediately.