2014 Toyota Prius

H Nissan στις αρχές του έτους είχε μειώσει τη τιμή του Leaf στην Αμερική κατά $6.400, ενώ στην ίδια κίνηση προέβη και η Chevrolet για το Volt το περασμένο καλοκαίρι, μιας και “έκοψε” από τη τιμή του $5.000.


Η τρίτη εταιρία της “παρέας”, η Toyota, δε θα μπορούσε να μείνει έξω από το χορό και έτσι πλέον μειώσει τη βασική τιμή του Prius κατά $2.010, κάτι που σημαίνει ότι έσπασε το ψυχολογικό φράγμα των $30.000, μιας και η νέα τιμή του είναι $29.990.

Με αυτά τα λεφτά, ο Αμερικάνος αγοράζει ένα Prius που διαθέτει μια λίστα πλούσιου εξοπλισμού, όπως θερμαινόμενα καθίσματα, κλιματισμό, μοναδικές ζάντες αλουμινίου και ε χρόνια Οδική Βοήθεια μέσω του προγράμματος ToyotaCare.

Η αμέσως επόμενη έκδοση, Advanced, κοστίζει $4.620 απ’ότι προηγούμενα και με τιμή $34.905, έχει επιπλέον ηλεκτρικά ρυθμιζόμενο κάθισμα οδηγού οχτώ κατευθύνσεων, head-up display, premium HDD navigation με ενσωματωμένο το Entune, θερμαινόμενα δερμάτινα καθίσματα SofTex και το σύστημα Safety Connect.

Στον εξτρά εξοπλισμό του Prius Plug-In Advanced υπάρχει το πακέτο εξοπλισμού “Technology” που διαθέτει LED φωτιστικά σώματα και φώτα ομίχλης, σύστημα αποφυγής πρόσκρουσης και δυναμικό cruise control με ραντάρ. Τα νέα Prius θα είναι διαθέσιμα από τον Νοέμβριο.

[Πηγή: Toyota]

Δελτίο Τύπου

It just got a little easier for drivers to maximize their fuel savings and be environmentally responsible.

Toyota’s most advanced technology passenger car, the Prius Plug-in, will be available to customers at a substantially reduced price beginning with the 2014 model year.

Toyota has reduced MSRP on the 2014 Prius Plug-in Hybrid by over $2,000, making the starting MSRP $29,990 (excluding DPH). This price repositioning on the base Prius Plug-in Hybrid is not accompanied by any reduction in vehicle content.

The 2014 Prius Plug-in Hybrid is well-equipped (similar to a Prius Three), but adds these appealing features:

  • Heated cloth front seats – a unique standard feature available only on Prius Plug-in
  • Remote Climate – a feature that allows customers to activate their A/C remotely (standard on Prius Plug-in, available on Prius Three)
  • Ability to drive extended distances in EV Mode, helping to increase  fuel efficiency
  • Unique 10-spoke alloy wheels
  • 1 additional year of Roadside Assistance through ToyotaCare, for a total of 3 year

Pricing for the 2014 Prius Plug-in Advanced model has also been adjusted to make the model more accessible to consumers with a $4,620 reduction in MSRP to $34,905 (excluding DPH).  The Prius Plug-in Advanced will still offer popular features including:

  • Premium HDD Navigation with Entune® App Suite (including Plug-in Hybrid Applications) and JBL
  • SofTex-trimmed heated front seats
  • 8-way power-adjustable driver’s seat with power lumbar support
  • Head-Up Display
  • Safety Connect

The 2014 Prius Plug-in Advanced will offer DRCC (Dynamic Radar Cruise Control, PCS (Pre-Collision System), LED headlights and fog lights as part of an optional Technology Package for customers seeking the highest level of technology.

Production of the 2014 model year Prius Plug-in begins in October with pricing taking effect when these models arrive in showrooms in November.The Prius Plug-in qualifies for a Federal Tax Credit of up to $2,500 in addition to the State of California’s Clean Vehicle Rebate Program (CVRP) which offers a $1,500 rebate. Information about the Federal Tax credit and vehicle eligibility can be found on: http://www.irs.gov/businesses/article/0,,id=219867,00.html

The 2014 Prius Plug-in is also eligible for the State of California’s HOV lane sticker (www.arb.ca.gov/msprog/carpool/carpool.htm). The Prius Plug-in is available in 15 states (California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii). For special deals in your local area, please visit www.buyatoyota.com.

Grade Engine/ Trans. Highlight Features 13MY MSRP 14MY MSRP MSRP $ Change MSRP % Change
Plug-in Hybrid 1.8-liter HSD/ E-CVT Display Audio with Navigation, Entune App Suite and backup camera; USB/Aux and Bluetooth; unique 15” alloy wheels, Smart Key System on 3 doors and Push Button Start; heated front seats; Remote Climate; HSD blue accent headlights and exclusive Plug-in Hybrid badging; additional year of Roadside Assistance through ToyotaCare $32,000 $29,990* -$2,010 -6.3%
Plug-in Hybrid Advanced 1.8-liter HSD/ E-CVT Prius Plug-in Hybrid plus: Premium HDD Navigation with Entune App Suite (including Plug-in Hybrid Applications) and JBL, SofTex-trimmed heated front seats, 8-way power-adjustable driver’s seat with power lumbar support, Head-Up Display, Safety Connect $39,525 $34,905* -$4,620 -11.7%

*Prices in Hawaii will vary.

Name Description MSRP
Technology Package (available on Prius Plug-in Advanced) Dynamic Radar Cruise Control, Pre-Collision System, LED Headlights and Fog Lights $2,610
Special color Blizzard Pearl $395