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Το Willie λεωφορείο είναι ένα πανέξυπνο concept μαζικής μεταφοράς από τον σχεδιαστή Tad Orlowski.

Πρόκειται για ένα λεωφορείο, του οποίου οι πλευρές είναι στην ουσία τεράστιες LCD οθόνες. Όταν στις οθόνες δεν προβάλλεται κάτι, το Willie δεν διαφέρει σε τίποτα από τα συμβατικά λεωφορεία, αν εξαιρέσεις το «οργανικό πλαίσιο» που παίρνει διάφορες μορφές για να δημιουργήσει «την εντύπωση αέναης ενέργειας που προσπαθεί να σπάσει την αψεγάδιαστη επιφάνεια του γυαλιού». Όταν όμως προβάλλεται κάτι στις οθόνες, το Willie είναι μία τεράστια κινητή τηλεόραση στις οποίες οι άνθρωποι του μέλλοντος θα μπορούν να βλέπουν τον χάρτη της πόλης, το δρομολόγιο του λεωφορείου ή πιθανότατα, διαφημίσεις.

Κρατηθείτε. Το μέλλον είναι κοντά! Δείτε και το video που ακολουθεί για να έχετε μία καλύτερη εικόνα του για τι μιλάμε.

[Πηγή: Willie]

Δελτίο Τύπου

New Concept of the Bus – Willie

WILLIE” Transparent LCD Bus

The designer, Tad Orlowski, has come up with a revolutionary idea to expand the functionality of city buses by installing transparent LCD screens.

This conceptual project designed by Tad Orlowski utilizes new trends in technology to transform city landscapes and provide an added element to getting around town. The innovative feature that distinguishes Willie from other conventional buses is the design of the side elevations, which are made of transparent LCD screens. This technology is already in serial production and application in different parts of the world – the transparent screen may at any moment function like a typical display unit, incorporating even touch control functions. Tad’s vision utilizes these advertising capabilities to assign city transport a completely new role. Today, the city bus can be transformed into a mobile billboard displaying advertisements or film clips in the most attractive parts of town or provide passengers with additional information and entertainment such as route plans, weather reports, press and TV coverage as well as tourist information presented at bus stops in an eye-catching way.

The author of this project admits that he gained inspiration from the evolution of smartphones. Due to its functionality and attractiveness, the project takes on a new perspective. “In recent years we have witnessed vast changes in the way different sorts of information reach the listener or the viewer. I wanted to illustrate how new technologies can diversify the functioning of our everyday life. The project should be considered not only from a stylistic point of view but also as an attempt to change the existing order.”

The design itself is an equally important innovation. According to the designer, many of today’s products in this segment attempt to conceal the banal shape of the bus, disrupting it with aggressive, unshapely solutions. The designer has responded to this with minimalistic, elegant design that emphasizes the functional aspect of this mode of transport. The large, smooth surfaces and soft rounded outer frame create a sense of serenity and peacefulness. The smoothness and continuity of these lines is preserved even in the design of the side mirrors, which emerge from the main form in the shape of arches. This is offset by a stylishly organic, simply chaotic structure that forms the construction of the bus frame. The refreshingly new solution takes on a special effect after the interior is illuminated, creating an impression of restless energy attempting to cut through the unblemished surface of the glass. The shape hiding the head lamps and windscreen is moulded from one piece and passes smoothly to the roof and the rear. Therefore, Tad Orlowski decided to treat the back part of the bus in a particularly special way – and by continuing the motive of nature, he shaped it into a form of waves set off by a falling drop on the surface of water.

The benefits for passengers and the commercial significance for advertisers derived from this innovative project cannot be underestimated. Thus, it comes as no surprise that two large European cities have already expressed their interest in Tad Orlowski’s work.