Μπορεί οι διαφημίσεις τσιγάρων να έχει απαγορευτεί εδώ και πολλά χρόνια στην Formula 1, αλλά η Ferrari και η Philip Morris δεν φαίνεται να αποθαρρύνονται από την απόφαση αυτή, και έτσι ανακοίνωσαν επίσημα ότι ανανεώνουν την συνεργασία τους για την ομάδα της F1, Scuderia Ferrari Marlboro έως το 2015.
Πέρυσι είχε προκαλέσει σάλο το λογότυπο γραμμωτού κώδικα που είχε πάνω στα μονοθέσια της, με τους ισχυρισμούς να ήθελαν ότι έκανε υποσυνείδητη διαφήμιση του λογότυπου της Marlboro. Η Ferrari είχε βγάλει ανακοίνωση που έλεγε ότι δεν είχαν καμία σχέση τα αυτοκόλλητα εκείνα με την Marlboro και ότι μέρος του βαψίματος του μονοθεσίου, αλλά από τον αμέσως επόμενο αγώνα δεν τα είδαμε ξανά πάνω στα μονοθέσια της.
Επίσης η Ferrari ανακοίνωσε ότι ανανέωσε την συμφωνία με την εταιρεία αθλητικών ειδών Puma. Η Puma θα συνεχίσει να παράγει επώνυμα αθλητικά ρούχα και παπούτσια με το λογότυπο της Ferrari, καθώς και τις πυρίμαχες επιβραδυντικές στολές των Fernando Alonso και Felipe Massa.
[Πηγή: Ferrari]
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Collaboration with Philip Morris International extended to the end of 2015
Scuderia Ferrari Marlboro announces that it has extended its collaboration agreement with Philip Morris International to the end of 2015.
Ferrari and Puma announce long-term partnership extension
Maranello, 8th June 2011 – Ferrari and Puma today announced a long-term extension to their partnership. The global sport-lifestyle brand will continue to be the official licensing partner for Ferrari branded products and the official supplier of team and racewear for Scuderia Ferrari. On the back of highly successful six year collaboration, this new agreement will see the two companies work together for a further lengthy period.
Through this extended partnership, PUMA will continue to develop Ferrari licensed footwear, apparel and accessories for global sales and distribution. As the Formula One race calendar is expanding into new markets, the global reputation and profile of the sport continues to grow, resulting in a projected increase in the sales performance of Ferrari licensed product worldwide. The partnership has become one of the most commercially valuable licensing relationships for both Puma and Ferrari. The two companies have decided to strengthen their relationship by developing a complete new collection which will be presented at the end of this year.
PUMA is the sport-lifestyle brand with the longest heritage in motorsport, and its development of fire retardant technology has revolutionised driver racewear by dramatically reducing weight while maintaining the optimal performance of safety and comfort. PUMA will continue to supply Scuderia Ferrari with the latest technological innovations in team and racewear, enabling Fernando Alonso and Felipe Massa to compete for the coveted Drivers’ and Constructors’ Championships in one of the lightest and safest race suits in Formula One.
Luca di Montezemolo, Chairman of Ferrari S.p.A., said: “We have enjoyed a very successful relationship with PUMA over the past six years, and we are very happy that this will continue long term. Their commitment to product design, development and racewear technology is unrivalled in the industry, and they continue to impress us on all counts. Clearly licensed apparel and footwear is a key business area for us, and it could not be in better hands. We look forward to continue working with PUMA for many years to come.”
Statement of PUMA AG Chairman and CEO about Ferrari partnership
Maranello, 8th June 2011 – Jochen Zeitz, Chairman and CEO ofPUMA AG, on the occasion of Ferrari partnership long-term extension announcement said: “We are delighted to continue and deepen our partnership with Ferrari. To extend a relationship with the most prestigious brand in the automotive industry and the most popular and successful team in Formula One is of great benefit to us both commercially and reputationally. The Ferrari licensed product development we have undertaken so far has been very successful, and the plans we have for the coming years are equally exciting. They are an ideal motorsport partner for us in every respect.”
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