Η Nissan ανακοίνωσε και επίσημα ότι το πρώτο μοντέλο της Datsun θα παρουσιαστεί στα τέλη του 2013 με τις πωλήσεις του να ξεκινούν από το 2014. Τα μοντέλα της Datsun αρχικά θα είναι διαθέσιμα στις αγορές της Ρωσίας, της Ινδίας και της Ινδονησίας. Αρχικά θα βγούνε στην αγορά 2 μοντέλα, ενώ ένα τρίτο θα παρουσιαστεί μέσα στο 2015. Η Datsun θα πουλά μοντέλα της στις αναδυόμενες αγορές της Ασίας, της Ρωσίας, της Αφρικής και της Βραζιλίας, όπως έχει κάνει η Renault με την Dacia. Τα αυτοκίνητα της θα είναι μπροστοκίνητα και στόχος είναι να πουλά 500.000 μονάδες ετησίως.
Θα βασίζονται πάνω στη πλατφόρμα του νέου Lada Kalina. Τα μοντέλα της θα ξεκινούν από τις 2.300 ευρώ, έτσι ώστε να είναι ανταγωνιστικά σε σχέση με τα Κινέζικα αυτοκίνητα.
Στη Ρωσία, τα αυτοκίνητα της Datsun θα κατασκευάζονται παράλληλα με το Nissan Almera Sedan και τα μοντέλα της Lada, στο εργοστάσιο της AvtoVAZ στη πόλη Togliatti.
Τα μοντέλα της Datsun θα κατασκευαστούν πάνω σε μια σπονδυλωτή πλατφόρμα με πολλά κοινά μέρη, όπως το σύστημα τροφοδοσίας καυσίμου, το σύστημα διεύθυνσης και το σύστημα φρεναρίσματος. Θα διαφέρουν σημαντικά από τα μοντέλα της Lada αφού θα έχουν τη δική τους σχεδίαση και θα το εσωτερικό τους θα είναι εντελώς διαφορετικό.
[Πηγή: Nissan]
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Datsun Takes Next Step Toward Return of the Brand
- Datsun appoints TBWA Worldwide as its global agency toward launch in 2014
- To introduce the first product of the new line-up in mid-2013; vehicles to go on sale in the 2014 model year
YOKOHAMA, Japan (January 30, 2013) — Nissan Motor Co., Ltd. today announced the selection of TBWA Worldwide as the global agency of record for the Datsun brand. In March 2012, Nissan announced that the Datsun brand would return to usher in modern, reliable and accessible products for optimistic, up-and-coming customers in high-growth markets. Embodying this aspiration, and equipped with modern technology to assure an engaging driving experience, Datsun vehicle sales will commence in India, Indonesia and Russia in 2014.
The selection of its global agency marks an important step in the Datsun brand’s development as it nears the launch of the first new vehicles.
“Datsun” was the name of the Japanese brand that was marketed worldwide from the early years of Nissan throughout the company’s rapid growth in the early 1970s and its globalization in the 1980s. Generations of customers coveted the contemporary styling, modern engineering, durability and reliability of Datsun vehicles. The Datsun brand was phased out from 1981, and after this the Nissan name was used as the company expanded globally.
Vincent Cobee, corporate vice president and global head of the Datsun Business Unit, said, “The company is counting on the Datsun brand to once again resonate with consumers in high-growth markets who seek attractive styling, an accessible price and – above all – an engaging driving experience.
“The choice of brand name was obvious. The Datsun brand remains in our portfolio as one of the most cherished brands in automotive history. And the connection between the Datsun of today and the Datsun of yesterday is authentic. Just as consumers in the 1930s, 40s and 50s wanted high-quality, durable and reliable vehicles, potential customers in high-growth markets — who today have so few choices — are eager for such vehicles. We are confident that the new Datsun will meet these expectations,” Cobee continued.
Datsun will introduce the first product of the new line-up in mid-2013, and the first vehicles will go on sale in the 2014 model year.
TBWA Worldwide will set up a dedicated Datsun team to run strategic and creative operations from London. Its Tokyo affiliate, TBWA HAKUHODO, will provide operational support to the Datsun team in Japan.
Tom Carroll, President & CEO at TBWA Worldwide, said, “To win an automotive account is always an honor, but when that involves the return of such an iconic brand, it is truly inspiring. The world is changing and we take tremendous pride in having been chosen to help Datsun engage the rising markets of Russia, Indonesia and India. We look forward to taking Datsun’s great brand heritage forward and bring new value to our future customers.”
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