Το τμήμα marketing της αγωνιστικής ομάδας της Formula 1 της Red Bull Racing έχει αποδείξει στο παρελθόν ουκ ολίγες φορές ότι διαθέτει φαντασία και κυρίως τόλμα για διάφορα περιπετειώδη event. Τελευταία απόδειξη η σημερινή, καθώς πήρε τον Max Verstappen από την “αδερφή” Toro Rosso, τον έβαλε μέσα στην RB7, που συμμετείχε στο πρωτάθλημα το 2011, και πήγε στο χιονοδρομικό κέντρο των Άλπεων Hahnenkamm.


Όπως καταλαβαίνεις σε υψόμετρο λίγο πάνω από 1.600 μέτρα το χιόνι ήταν άφθονο και για να μπορέσει να κινηθεί το μονοθέσιο φόρεσε τα βρόχινα ελαστικά της Pirelli μαζί με μεγάλες αλυσίδες χιονιού, ενώ και το ύψος από το έδαφος ήταν αυξημένο. Το αποτέλεσμα, όπως φαίνεται από τις φωτογραφίες και τα video είναι τουλάχιστον απολαυστικό.

[learn_more caption=”Δελτίο Τύπου”]

Verstappen’s F1 showrun at the Hahnenkamm

Why stick to the road when you can take your Formula 1 to the ski slopes?

Kitzbühel was turned into the setting of the first ever F1 showrun at an Alpine peak on Thursday. In the build-up to the legendary Hahnenkamm ski races, Max Verstappen unleashed the power of a Red Bull Racing world-championship winning car. Supported by 3,500 spectators, the Dutch driver provided a spectacular foretaste – amid splendid winter weather – of the 2016 Formula 1 Großer Preis von Österreich at over 1,600 metres altitude. Austrian F1 legends Gerhard Berger and Helmut Marko didn’t want to miss out on the first time a racing car has taken to the snow at the Hahnenkamm.
A spectacular show in the mountains

2016 may only be a few days old, but F1 has already made its presence felt before the season starts. Max Verstappen put in an impressive performance in an F1 car amid an Alpine landscape in the build-up to the Hahnenkamm ski races at the legendary Streif ski run in Kitzbühel. The awe-inspiring sound of the Red Bull Racing world-title winning car with snow whirling around several metres into the air at the back delighted the 3,500 people watching at the edge of the circuit marked by ski gates.

The Scuderia Toro Rosso driver told us at the Red Bull Energy Station on the Hahnenkamm how it felt to race the beast of a machine on a ski piste right in the middle of the Alps, saying: “It was really cool and was so much fun. Keeping the car on the track was a real challenge.” On being asked how a Dutchman can drive so well on snow in the mountains of Austria, Max Verstappen smiled and said: “We are definitely better at ice skating. Marcel Hirscher’s mother is from Holland too, so I guess he got his skiing talent from her.”

F1 car races around the mountains with special snow chains

The Red Bull Racing technicians had a real challenge in setting the racing car up for the special event. Some specially made snow chains played a big part in ensuring the first Formula 1 show run on an Alpine peak was possible. The sensational images from Kitzbühel, with a snowy mountain backdrop around the Hahnenkamm, are set to be seen around the world. 

Gerhard Berger and Dr Helmut Marko did not want to miss out on the opportunity to come to Tyrol for this original event, and were clearly excited. “We don’t think about why things aren’t happening, but rather how they can happen. Since I’ve been at Red Bull, I am hardly surprised about anything anymore, but this show run today was quite something,” said a laughing Helmut Marko. Being a legend from the local Tyrol region, Gerhard Berger wanted to ski to the media talk at the Red Bull Energy Station, where he was full of praise, saying: “Kitzbühel is known for unique events, and Red Bull too, of course. Max has done his job superbly. He performed wonderfully in his first season. If he keeps on like that, he will be a Formula 1 World Champion one day,” said the F1 legend.

From 26 January, a making-of the Formula 1 show run with Max Verstappen at the Hahnenkamm will be available for viewing on All the information on the 2016 Formula 1 Großer Preis von Österreich and tickets can be found on