4 χρόνια από ότι αρχικά υπολόγιζε, το VW Group κατάφερε και πούλησε περισσότερα από 10 εκατ. αυτοκίνητα μέσα σε ένα έτος. Ο Γερμανικός κολοσσός, μέσα στο 2014, πούλησε 10,14 εκατ. αυτοκίνητα, +4,2% σε σχέση με τα 9,73 εκατ. πωλήσεις του 2013 και κατάφερε να πιάσει τον στόχο που είχε θέσει για το 2018, τέσσερα χρόνια νωρίτερα.
Το VW Group έχει καταφέρει και έχει διπλασιάσει τις πωλήσεις των αυτοκινήτων του μέσα στα τελευταία δέκα χρόνια, και το 2014 στην Ευρώπη πούλησε 3,95 εκατ. αυτοκίνητα (+5,1%), στην Δυτική Ευρώπη (εκτός Γερμανίας) 2,03 εκατ. αυτοκίνητα (+7,2%), στη Γερμανία 1,24 εκατ. αυτοκίνητα (+4,5%), και στη Κεντρική και Ανατολική Ευρώπη 670.900 αυτοκίνητα (+0,4%). Στη Ρωσία πούλησε 275.800 αυτοκίνητα (-12,7%).
Στην περιοχή Ασίας-Ειρηνικού πούλησε 4,06 εκατ. αυτοκίνητα (+11,3%), με τα 3,81 εκατ. αυτοκίνητα (+12,4%) στη Κίνα, κάνοντας τη, την μεγαλύτερη αγορά του ομίλου παγκοσμίως. Στη Βόρειο Αμερική πούλησε 891.900 αυτοκίνητα (+0,2%), με τα 599.700 (-2,3%) στις Η.Π.Α, ενώ στη Νότιο Αμερική πούλησε 795.700 αυτοκίνητα (-19,8%) με τα 629.800 (-16,6%) στη Βραζιλία.
Σε ότι αφορά τις αυτοκινητοβιομηχανίες. Η Volkswagen πούλησε 6,12 εκατ. αυτοκίνητα, η Audi 1,74 εκατ αυτοκίνητα (+10,5%), η Porsche 189.850 αυτοκίνητα (+17%), η Skoda 1,04 εκατ. αυτοκίνητα (+12,7% πρώτη φορά ξεπέρασε το 1 εκατ. πωλήσεις τον χρόνο η Τσέχικη φίρμα), η Seat 390.200 (+10%), η Bentley 11.020 αυτοκίνητα (+9%), τα επαγγελματικά της VW 446.600 αυτοκίνητα (-3,4%), η MAN 120.100 οχήματα (-14,4%) και η Scania 79.800 οχήματα (-0,8%).
Εν αναμονή των ανακοινώσεων της Toyota και της GM, ώστε να δούμε αν οι προβλέψεις επαληθευτούν και το VW Group γίνει η μεγαλύτερη αυτοκινητοβιομηχανία του κόσμου, από πλευράς πωλήσεων, για το 2014. Πέρυσι η Toyota παρέμεινε η μεγαλύτερη αυτοκινητοβιομηχανία του κόσμου και για το 2013, αφού πούλησε 9,98 εκατ. αυτοκίνητα, με την GM να ακολουθεί με 9,71 εκατ. αυτοκίνητα, ενώ το VW Group ήταν στη τρίτη θέση με 9,7 εκατ. αυτοκίνητα.
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First goal of Strategy 2018 achieved: Volkswagen Group delivers over ten million vehicles for first time
- 10.14 million units delivered from January to December 2014 / +4.2 percent
- CEO Prof. Dr. Martin Winterkorn: “Vigorous implementation of strategy”
- Group Board Member for Sales Christian Klingler: “Vehicle deliveries doubled in ten years”
The Volkswagen Group achieved the first goal of its Strategy 2018 last year: “In 2014, our Group delivered over ten million vehicles in total to customers, ranging from the e-up!* city car to heavy commercial vehicles. That is impressive confirmation we are vigorously implementing our Strategy 2018 despite challenging market conditions. We are also making good progress with our other main goals – return on sales, customer satisfaction and top employer”, the Chairman of the Board of Management of Volkswagen Aktiengesellschaft, Prof. Dr. Martin Winterkorn, said in Detroit on Sunday. In total, 10.14 (prior year: 9.73; +4.2 percent) million vehicles were handed over to customers worldwide from January to December 2014.
Developments in the month of December were also positive, with deliveries running at 881,000 (December 2013: 857,600; +2.7 percent) units. Group Board member for Sales Christian Klingler commented: “Our Group has doubled vehicle deliveries in the last ten years. That is an outstanding performance and an impressive result, and all Group brands have played their part in achieving this despite at times very difficult market conditions.”
Including the figures for heavy commercial vehicles, Group brands delivered a total of 3.95 (3.75; +5.1 percent) million vehicles to customers on the overall European market in 2014. 2.03 (1.90; +7.2 percent) million customers took possession of a new vehicle in Western Europe (excluding Germany). 1.24 (1.19; +4.5 percent) million units were delivered in the home market of Germany. The Group handed over 670,900 (668,300; +0.4 percent) vehicles to customers in Central and Eastern Europe in the period to December, of which 275,800 (316,000; -12.7 percent) were delivered in Russia.
The company delivered 891,900 (890,600; +0.2 percent) vehicles in the North America region from January to December, of which 599,700 (611,800; -2.0 percent) were handed over to customers in the United States. The Volkswagen Group delivered 795,700 (992,300; -19.8 percent) vehicles in the South America region during the same period, of which 629,800 (755,200; -16.6 percent) were handed over to customers in Brazil.
The Group continued to record encouraging figures in the Asia-Pacific region, where annual deliveries topped the four-million mark for the first time. The Group handed over 4.06 (3.65; +11.3 percent) million vehicles there from January to December, of which 3.68 (3.27; +12.4 percent) million were delivered to customers in China (incl. Hong Kong), the Group’s largest single market.
Outline of developments at Group brands
The Volkswagen Passenger Cars brand delivered 6.12 million vehicles to customers worldwide from January to December 2014. This means the brand has doubled deliveries since 2004, and topped the six-million mark for the first time.
Audi delivered 1.74 (1.58) million vehicles to customers worldwide in 2014, a substantial increase of 10.5 percent. The premium brand from Ingolstadt grew deliveries year-on-year in almost all regions.
The sports car manufacturer Porsche delivered a total of 189,800 (162,100; +17.1 percent) vehicles in the period to December. Demand for models from the Stuttgart-based carmaker was particularly high in Western Europe, Asia-Pacific and North America.
The ŠKODA brand delivered over one million units worldwide for the first time in the period from January to December 2014, handing over 1.04 (0.92) million vehicles to customers, a year-on-year increase of 12.7 percent.
SEAT delivered 390,500 (355,000) vehicles worldwide in the period to December 2014, a year-on-year rise of 10.0 percent.
The Group’s three commercial vehicles brands, MAN, Scania and Volkswagen Commercial Vehicles, delivered 646,500 (683,200; -5.4 percent) heavy and light commercial vehicles worldwide in 2014 against the backdrop of weaker developments in Europe, Russia and South America. MAN accounted for 120,100 (140,300; -14.4 percent) of these vehicles. The Swedish brand Scania handed over 79,800 (80,500; -0.8 percent) heavy commercial vehicles and buses to customers in 2014. Volkswagen Commercial Vehicles delivered 446,600 (462,400; -3.4 percent) units in the period to December.
*e-up! power consumption in kWh/100km: 11.7 (combined); CO2 emission in g/km: 0 (combined); efficiency class: A+
Note to editors: All Group figures are expected figures and include heavy commercial vehicles from the MAN and Scania brands.
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