Στην πρώτη θέση του κόσμου βρέθηκε η Toyota σε ότι αφορά τις πιο “πράσινες” εταιρίες του κόσμου. Η έρευνα έγινε από τους ερευνητές της Interbrand οι οποίοι κατέληξαν στα 50 πρασινότερα brand του κόσμου. Η Toyota πήρε την πρώτη θέση ενώ ακολουθεί η 3Μ και η Siemens,. Επόμενη αυτοκινητοβιομηχανία στην λίστα είναι η Volkswagen στην 6η θέση, η Honda στην 7η, η Hyundai στην 11η, η BMW στην 12η, η Mercedes στην 16η και η Ford στην 20η. Οι 50 πιο πράσινες εταιρίες καθώς και το δελτίο τύπο της Toyota στη συνέχεια.

Ranking Brand Name Country of Origin Sector Scores Gap
1 Japan Automotive 64.19 -7.64
2 United States Diversified 63.33 0.74
3 Germany Diversified 63.08 6.44
4 United States FMCG 59.41 2.35
5 United States Electronics 59.06 12.88
6 Germany Automotive 58.90 1.82
7 Japan Automotive 58.85 -11.11
8 United States Electronics 58.81 11.08
9 United States Business Services 57.66 15.07
10 Japan Electronics 57.32 12.68
11 South Korea Automotive 57.18 11.28
12 Germany Automotive 56.81 4.90
13 United States Electronics 56.43 -0.48
14 France FMCG 56.15 1.39
15 France FMCG 55.84 22.68
16 Germany Automotive 55.24 2.63
17 United States Sporting Goods 54.94 7.83
18 Japan Electronics 54.73 4.84
19 United States Business Services 54.68 13.93
20 United States Automotive 54.67 -13.61
21 Germany Financial Services 54.55 -0.13
22 Finland Electronics 54.51 17.26
23 Germany Sporting Goods 54.48 7.48
24 United States Diversified 54.24 -23.17
25 South Korea Electronics 54.06 11.76
26 United States Electronics 53.89 10.63
27 United States Beverages 53.38 -19.61
28 Japan Electronics 53.13 7.46
29 United States Beverages 53.04 -1.98
30 United States Computer Software 53.02 -8.69
31 United States Electronics 52.61 14.27
32 Netherlands Electronics 52.58 9.88
33 Netherlands Energy 52.47 4.07
34 United States Diversified 52.08 -6.06
35 United States FMCG 50.94 6.90
36 United States FMCG 50.81 -16.14
37 United States FMCG 50.36 0.92
38 Germany Business Services 50.16 -0.20
39 Sweden Home Furnishings 49.32 -16.64
40 Spain Financial Services 49.26 -5.70
41 France Financial Services 48.39 -2.72
42 United States Restaurants 47.99 -13.01
43 Japan Electronics 47.78 8.23
44 Switzerland Financial Services 47.07 6.25
45 United States Restaurants 47.06 -27.96
46 United States Financial Services 46.97 11.81
47 United Kingdom Financial Services 46.90 7.13
48 United Kingdom Financial Services 46.54 15.86
49 United States Transportation 46.12 -9.79
50 United States Business Services 45.76 -13.18

[Πηγή: Toyota, Ιnterbrand | Photo Copyright:  REUTERS/Kim Kyung-Hoon]

Δελτίο Τύπου

TOYOTA NAMED “WORLD’S GREENEST BRAND”

Number one ranking in new Interbrand report

Toyota is the world’s greenest brand, according to a new global survey from the international brand consultancy Interbrand. The first Best Global Green Brands, published this week, takes into account environmental performance coupled with public perception of a brand’s environmental sustainability – its “green profile” – to produce a Green Performance Score.

Based on data collected from the world’s leading markets, including the UK, France, Germany, Italy, USA, Japan, Brazil and India, the report gives Toyota a top score of 64.19 points, ahead of 3M in second place.

The Interbrand report says that Toyota is “a leading example of making the environment a core management priority, while also engaging in a meaningful way with audiences around the world”.

Toyota’s market-leading development of full hybrid technology is a key contributor to Toyota’s strong green performance, according to the report, notably with Prius – now in its third generation. Since 1997, Toyota and Lexus have amassed more than 3.2 million hybrid vehicle sales worldwide*.

Toyota’s long-term, well-to-wheel approach towards sustainable operations is reflected in recent initiatives in the UK. The publishing of the report coincides with the official switch-on of a large-scale solar power system at the company’s car plant in Burnaston, Derbyshire, a facility that already enjoys special status as one of Toyota’s global “eco-plants”, leading the way in cleaner and more efficient manufacturing and operations.

Burnaston is also a standard-bearer in Europe for hybrid vehicle production, as the manufacturing centre for the full hybrid Auris hatchback.

Elsewhere in Europe, Toyota has recently installed a solar wall at its factory in Valenciennes, France, and it plans to install wind turbines at its vehicle logistics centre in Zeebrugge, Belgium.

The “Best Global Green Brands” report’s measurement methodology was developed by Interbrand together with Deloitte, with the Green Performance Score designed to be applicable across differing industries. While compiling the report, Interbrand also interviewed some 10,000 consumers across 10 of the world’s largest markets to gauge consumer perceptions of a brand’s green performance. Performance data were sourced from publicly available information as well as data from Thomson Reuter’s ASSET4.

  • hellboy

    ελα μωρη τογιοτα!!!!!!

  • Phaethon

    το carbon footprint υπολογιζουν για αυτή τη λίστα?

  • Monder

    Japan Japan k ta muala sta kagkela

  • ΔΗΜΗΤΡΗΣ

    one more time JAPAN

  • kωστας

    του πιο πρασινου και του πιο παππουδιστικου αχαχαχαχα