Η Toyota πήρε το βραβείο του πιο πράσινου brand παγκοσμίως

Στην πρώτη θέση του κόσμου βρέθηκε η Toyota σε ότι αφορά τις πιο “πράσινες” εταιρίες του κόσμου. Η έρευνα έγινε από τους ερευνητές της Interbrand οι οποίοι κατέληξαν στα 50 πρασινότερα brand του κόσμου. Η Toyota πήρε την πρώτη θέση ενώ ακολουθεί η 3Μ και η Siemens,. Επόμενη αυτοκινητοβιομηχανία στην λίστα είναι η Volkswagen στην 6η θέση, η Honda στην 7η, η Hyundai στην 11η, η BMW στην 12η, η Mercedes στην 16η και η Ford στην 20η. Οι 50 πιο πράσινες εταιρίες καθώς και το δελτίο τύπο της Toyota στη συνέχεια.

Ranking	Brand Name	Country of Origin	Sector	Scores	Gap
1		Japan	Automotive	64.19	-7.64
2		United States	Diversified	63.33	0.74
3		Germany	Diversified	63.08	6.44
4		United States	FMCG	59.41	2.35
5		United States	Electronics	59.06	12.88
6		Germany	Automotive	58.90	1.82
7		Japan	Automotive	58.85	-11.11
8		United States	Electronics	58.81	11.08
9		United States	Business Services	57.66	15.07
10		Japan	Electronics	57.32	12.68
11		South Korea	Automotive	57.18	11.28
12		Germany	Automotive	56.81	4.90
13		United States	Electronics	56.43	-0.48
14		France	FMCG	56.15	1.39
15		France	FMCG	55.84	22.68
16		Germany	Automotive	55.24	2.63
17		United States	Sporting Goods	54.94	7.83
18		Japan	Electronics	54.73	4.84
19		United States	Business Services	54.68	13.93
20		United States	Automotive	54.67	-13.61
21		Germany	Financial Services	54.55	-0.13
22		Finland	Electronics	54.51	17.26
23		Germany	Sporting Goods	54.48	7.48
24		United States	Diversified	54.24	-23.17
25		South Korea	Electronics	54.06	11.76
26		United States	Electronics	53.89	10.63
27		United States	Beverages	53.38	-19.61
28		Japan	Electronics	53.13	7.46
29		United States	Beverages	53.04	-1.98
30		United States	Computer Software	53.02	-8.69
31		United States	Electronics	52.61	14.27
32		Netherlands	Electronics	52.58	9.88
33		Netherlands	Energy	52.47	4.07
34		United States	Diversified	52.08	-6.06
35		United States	FMCG	50.94	6.90
36		United States	FMCG	50.81	-16.14
37		United States	FMCG	50.36	0.92
38		Germany	Business Services	50.16	-0.20
39		Sweden	Home Furnishings	49.32	-16.64
40		Spain	Financial Services	49.26	-5.70
41		France	Financial Services	48.39	-2.72
42		United States	Restaurants	47.99	-13.01
43		Japan	Electronics	47.78	8.23
44		Switzerland	Financial Services	47.07	6.25
45		United States	Restaurants	47.06	-27.96
46		United States	Financial Services	46.97	11.81
47		United Kingdom	Financial Services	46.90	7.13
48		United Kingdom	Financial Services	46.54	15.86
49		United States	Transportation	46.12	-9.79
50		United States	Business Services	45.76	-13.18

[Πηγή: Toyota, Ιnterbrand | Photo Copyright:  REUTERS/Kim Kyung-Hoon]

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TOYOTA NAMED “WORLD’S GREENEST BRAND”

Number one ranking in new Interbrand report

Toyota is the world’s greenest brand, according to a new global survey from the international brand consultancy Interbrand. The first Best Global Green Brands, published this week, takes into account environmental performance coupled with public perception of a brand’s environmental sustainability – its “green profile” – to produce a Green Performance Score.

Based on data collected from the world’s leading markets, including the UK, France, Germany, Italy, USA, Japan, Brazil and India, the report gives Toyota a top score of 64.19 points, ahead of 3M in second place.

The Interbrand report says that Toyota is “a leading example of making the environment a core management priority, while also engaging in a meaningful way with audiences around the world”.

Toyota’s market-leading development of full hybrid technology is a key contributor to Toyota’s strong green performance, according to the report, notably with Prius – now in its third generation. Since 1997, Toyota and Lexus have amassed more than 3.2 million hybrid vehicle sales worldwide*.

Toyota’s long-term, well-to-wheel approach towards sustainable operations is reflected in recent initiatives in the UK. The publishing of the report coincides with the official switch-on of a large-scale solar power system at the company’s car plant in Burnaston, Derbyshire, a facility that already enjoys special status as one of Toyota’s global “eco-plants”, leading the way in cleaner and more efficient manufacturing and operations.

Burnaston is also a standard-bearer in Europe for hybrid vehicle production, as the manufacturing centre for the full hybrid Auris hatchback.

Elsewhere in Europe, Toyota has recently installed a solar wall at its factory in Valenciennes, France, and it plans to install wind turbines at its vehicle logistics centre in Zeebrugge, Belgium.

The “Best Global Green Brands” report’s measurement methodology was developed by Interbrand together with Deloitte, with the Green Performance Score designed to be applicable across differing industries. While compiling the report, Interbrand also interviewed some 10,000 consumers across 10 of the world’s largest markets to gauge consumer perceptions of a brand’s green performance. Performance data were sourced from publicly available information as well as data from Thomson Reuter’s ASSET4.

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