Η SSC ή αλλιώς η Shelby Supercars ανακοίνωσε ότι αλλάζει το όνομα της σε SSC North America έτσι ώστε, όπως δηλώνει στο δελτίο τύπου, να δημιουργήσει μια νέα στρατηγική εταιρική ταυτότητα. Ωστόσο η αλήθεια είναι διαφορετική, αφού η Carroll Shelby Licensing και η μητρική εταιρία Carroll Shelby International, κινήθηκαν απέναντι στην εταιρία του Jerod Shelby, του οποίου η εταιρία δεν έχει καμία σχέση με αυτή του Carroll Shelby. Για να μην γίνονται λοιπόν παρεξηγήσεις και συγχύσεις στο αγοραστικό κοινό, η SSC άλλαξε το όνομα της, ώστε να μην συνδέεται με οποιοδήποτε τρόπο με την αυτοκινητοβιομηχανία του Carroll Shelby.
[Πηγή: SSC]
[learn_more caption=”Δελτίο Τύπου”]
SSC Announces New Corporate Identity
SSC North America, the American supercar manufacturer and the creator of the record breaking Ultimate Aero and the recently unveiled Tuatara, announces a new corporate identity strategy which more clearly identifies itself as a North American super car manufacturer.
According to Jerod Shelby, Founder and Lead Designer, “After several months of successfully launching our new corporate name and solidifying further International brand awareness for SSC at the Dubai International Motor Show and Top Marques in Macau, it was the right time to officially announce our name change.”
“We have always wanted to focus on the pride associated with being an American built supercar and the timing is right,” Shelby stated. “We have previously launched the Tuatara in both Shanghai and Pebble Beach and these two events in Dubai and Macau ensure the appropriate branding we are hoping to achieve for our company worldwide.”
Now is also a good time to clear up any potential confusion, as from time to time we get asked if we are associated in any way with the automotive legend Carroll Shelby or his companies. SSC North America, the super car manufacturer is in no way associated with Carroll Shelby or any related entities.
Follow SSC North America on its website, Facebook and twitter for all of the latest innovations relating to the Tuatara and other featured news.
[/learn_more]