Η Cadillac παρουσίασε μια νέα υπηρεσία στις Η.Π.Α, την Book by Cadillac με την οποία επιτρέπει στους ιδιοκτήτες να οδηγούν οποιοδήποτε από τα XT5, CT6, Escalade και τα γρήγορα μοντέλα της V Series, πληρώνοντας 1.500 δολάρια τον μήνα.
Οι χρήστες της υπηρεσίας εγγράφονται σε αυτή κάθε μήνα χωρίς καμία μακροπρόθεσμη δέσμευση και μέσω μιας εφαρμογής στο smartphone τους, επιλέγουν ποιο όχημα θέλουν να οδηγήσουν και πότε. Ασφάλεια, φόροι, φορολογικά τέλη εγγραφής κτλ είναι πληρωμένα μέσα στο μηνιαίο πάγιο των 1.500 δολαρίων και δεν υπάρχουν όρια χιλιομέτρων. Αυτό σημαίνει πως κάποιος μπορεί να επιλέξει ένα σπορ μοντέλο της Cadillac κατά τη διάρκεια του καλοκαιριού και ένα crossover κατά τη διάρκεια του χειμώνα.
Αρχικά η υπηρεσία προσφέρεται στη Νέα Υόρκη και αργότερα θα επεκταθεί και σε άλλες περιοχές των ΗΠΑ.
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Cadillac is continuing to push the boundaries of the driving experience with a first-of-its kind luxury vehicle subscription service, BOOK by Cadillac. For a flat monthly fee, BOOK by Cadillac gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying.
“BOOK by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer.
BOOK by Cadillac members will have app-enabled on-demand access to the latest premium trim Cadillac models to keep in their possession. The vehicles will be delivered via white-glove concierge to members’ requested locations and exchanged at their leisure or as their needs change. Members can just as easily take to the winding roads in a performance V Series and enjoy a back-mountain winter ski trip in an Escalade in the same week. Alternatively, they can keep an SUV during the winter months and switch to a performance sedan during the summer, with each vehicle picked up and delivered to their doorstep.
With maintenance, insurance and detailing of the vehicle handled by Cadillac, members are freed from the baggage that comes with traditional vehicle ownership and given the freedom and flexibility to fit their lifestyle.
BOOK by Cadillac will launch first in the New York metro area, with plans to debut in other markets.
The Details:
A flat monthly fee of $1,500 eliminates the hassles of car ownership so members can experience uninhibited driving. Membership is month-to-month with no long-term commitment required. Members can use a mobile app to reserve vehicles that will be delivered to their specified locations via a white-glove concierge service. Certain location restrictions apply. Members will have access to the current year Platinum Level Trim Cadillacs, including the XT5, CT6, Escalade and V Series. Registration, taxes, insurance and maintenance costs are included in the monthly rate and there is no limit on mileage.
Other fees may apply. For detailed information on all the benefits of membership and how to join, please visit www.BOOKByCadillac.com.
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