Η ιδέα ήταν προϊόν της διαφημιστικής φίρμας που έχει αναλάβει την Γαλλική εταιρία Total που σπονσοράρει και την ομάδα F1 της Renault. Στο video που ακολουθεί θα δείτε το πως φαντάζονται οι Γάλλοι την προοπτική αγώνων Formula 1 στο φεγγάρι. Εμένα προσωπικά μου φαίνεται πολύ καλή ιδέα αλλά δεν μου άρεσε πολύ η πίστα καθώς δεν δίνει πολλές ευκαιρίες για προσπεράσματα.
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[Πηγή: Total Moon Race]
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Total takes you to the Moon
To further promote its partnership with the Renault F1 Team, Total has made its first 3D special event film: « Total Moon Race »
Created by Total in cooperation with communications agency Turn-One and production agency BUF, the film takes viewers to the Moon for a close look at a Formula One race that is completely out of this world.
Reaching for the Sky
All the Formula One action—from speedy takeovers to roaring engines—has been configured to replicate the moon’s low gravity, transporting viewers to a new dimension and launching them into the extreme conditions of a totally surreal Formula One race. For Total, it’s a way of illustrating both its commitment to the Renault F1 team and the efficiency of its products.
The virtual race serves to highlight the critical and very real role played by Total fuels and lubricants in improving engine performance to reduce fuel consumption and CO2 emissions.
“Tomorrow’s fuels and lubricants will be the result of a judicious blend of innovation, enthusiasm, experience, and boldness. And because dreams have always inspired invention, who knows, maybe one day we’ll be testing our products on the Moon…”
The fictitious race symbolizes Total’s commitment and determination to meet all energy challenges. For Total, the Formula One circuit serves first and foremost as a matchless proving ground for tomorrow’s engines and products.
The Pitch
Charlie Sweetheart is a little 10-year-old boy who’s a passionate Formula 1 fan fascinated by the conquest of space. When his mother tells him to come down to dinner he is lost in his dreams. Sitting in his single-seater ready to race in the first Moon Grand Prix, the pressure mounts. Charlie knows that the Total Moon Race is his race, that his moment of glory is at hand. The greatest are there, but Charlie who’s steeped in the feats of his heroes is fully prepared. May the best man win!
Media Plan
Total Moon Race is a short film (107 seconds in its longest version) that will be broadcast in theatres equipped for 3D projection in Belgium, Canada, China, France, the United Arab Emirates and the United Kingdom, starting in December.
The film’s launch will be supported by a dedicated Web site, www.total-moon-race.com, a Facebook page “Charlie Total Moon Race” and a Twitter account.
TURN-ONE
The Turn-One agency has been chosen by Total because of its in-depth knowledge of the world of Formula 1. Throughout the 2010 season, it has helped the Group in the development of marketing tools to enable Total to explain its role, what’s at stake for the company, and its determination to be an exemplary partner, as is the case in all its projects.
BUF
For 25 years, BUF has been known as one of the most innovative companies in the digital effects market. The quality and originality of BUF’s work has garnered us close to 40 international awards (Matrix- Batman, Dark Knight – Arthur and the Minimoys). With full coverage service being offered between our Paris and Los Angeles facilities, BUF Animation is able to deliver world-class computer graphics animated films.
Interview with Olivier Gilbert: « Between Fiction and Reality »
Olivier Gilbert is co-managing the Total Moon Race project with Jonathan Lagache on behalf of BUF. In a brief interview, he explains how this unusual film came into being.
How did the project start?
Back in January, when we had our first meeting with Total and Turn One, we talked about the possibility of using a 3D system to show the Formula One race in a realistic, innovative way. We were assigned a clear mission to improve on everything that had been done previously on the topic. It was a big challenge, but, on the other hand, we were given a clean slate, which was extremely motivating.
Who is Charlie Sweetheart?
A character that came to life during one of our initial projections. All project participants gave their input and, after a 10-minute discussion, we all knew that this Charlie character had to be created. He’s not actually visible in the film, but the film is his universe, his dream, so to speak.
What was the biggest challenge you encountered while making the film?
We were constantly working in a realm halfway between fiction and reality. On the one hand, our graphic designers were able to make up a totally original universe and design the most improbable, spectacular circuit ever. On the other, we had to respect certain realities. The Renault R30 had to look just like the original, and behave just like it on the racetrack. The interior of its engine also had to look exactly like the real V8 engine, not an interpretation. Helping to render all of those details, Renault’s engineers at Enstone and Viry Châtillon were with us every step of the way. The film wouldn’t have been the same without their support.
Are you proud of Total Moon Race?
Very much so. This film means something special to us at BUF because our counterparts at Total gave us free rein to unleash our creativity. When we presented them with our initial ideas, which to us already seemed a little daring for such a major organization, they constantly pushed us to go further. In today’s market, we consider ourselves lucky to have had almost unlimited freedom of expression.
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