H Chevrolet έσβησε χθες τα κεράκια για τον έναν αιώνα ζωής της. Η εταιρία ιδρύθηκε το 1911 σε ένα νοικιασμένο γκαράζ στο Detroit από τον Louis Chevrolet και από τον William C. Durant και μέσα στα 100 χρόνια ζωής της έχει προσφέρει στον κόσμο μερικά από τα πιο εικονικά αυτοκίνητα της σύγχρονης ιστορίας. Μετά από 100 χρόνια έχει πουλήσει περισσότερα από 209 εκατ. αυτοκίνητα και φορτηγά, ενώ πέρυσι πούλησε 4.26 εκατ. αυτοκίνητα σε 140 χώρες που έχει εμπορική δραστηριότητα.
Η Chevrolet για τα γενέθλια έχει δημιουργήσει ένα ειδικό site ενώ ο Roger Sherman δημιούργησε το ντοκιμαντέρ “Chevy 100, An American Story”. Ειδικές εκδηλώνεις θα γίνουν στην Αμερική, στην Ευρώπη και στην Ασία. Τέλος η Chevrolet ανακοίνωσε ότι έχει πουλήσει περισσότερα από 1 εκατ. Cruze από το 2009 που ξεκίνησε να πωλείται. Περισσότερες λεπτομέρειες μπορείς να βρεις στο video και στο δελτίο τύπου που ακολουθεί.
http://www.youtube.com/watch?feature=player_embedded&v=IPWQ2wNG5Yo
[Πηγή: Chevrolet]
[learn_more caption=”Δελτίο Τύπου”]
Chevrolet Says ‘Thanks’ for 100 Successful Years
Centennial year celebrated with events across America and around the world
DETROIT – Chevrolet is celebrating its Centennial today by saying thanks a million – literally – to buyers of its top-selling Chevrolet Cruze. The compact car, which launched globally in 2009 and in North America in 2010, reached 1 million sales this week.
“I can’t think of a better birthday present,” said Chris Perry, vice president, global Chevrolet marketing and strategy. “Cruze’s combination of style, comfort, fuel-efficiency and safety is a hit across the globe. Our customers know a winner when they drive it.”
Cruze is the top-selling compact sedan through 10 months of 2011 in the United States, ahead of Honda, Toyota, Hyundai, Kia and Ford. It is ranked third in its segment in the region that includes China, Russia, India and other developing markets. Globally, Cruze is the fourth best-selling nameplate in its segment and the seventh best-selling nameplate overall.
The Cruze was designed and engineered using GM’s global product development process. The top 10 markets for Cruze since its 2009 model year introduction are: China, the United States, Russia, Canada, Mexico, India, Turkey, South Korea, Israel and Spain.
Perry said Cruze, as well as the new subcompact Chevrolet Sonic and upcoming Chevrolet Spark minicar, are key to Chevrolet’s efforts to attract buyers under 30 to the Chevrolet brand because 44 percent of them choose compact cars.
During the past year, Chevrolet has increased its market share among so-called millennials in the United States by 1 percentage point, largely on the strength of the Cruze.
Cruze also has helped Chevrolet bring new buyers to the brand. So far this year, 42 percent of Cruze buyers in the United States traded in non-GM vehicles, led by the Honda Civic, Ford Focus and Ford Taurus.
The Cruze is sold in more than 100 countries and is Chevrolet’s top-selling nameplate. A five-door hatchback version was introduced this year in Europe.
The Cruze also is getting worldwide attention from its success in the World Car Touring Championship (WTCC), where it has swept the manufacturer’s and driver’s championships two years in a row.
Cruze is powered by a family of fuel-efficient, small-displacement gas engines – including a 1.4L turbocharged Ecotec that is standard on LT, LTZ and Eco models in the United States – as well as a 2.0L diesel engine in Europe. A diesel engine will be introduced in North American versions of the Cruze in 2013.
The 2012 Chevrolet Cruze Eco equipped with the 1.4L Ecotec turbo and standard six-speed manual transmission with Eco overdrive gear is the most fuel-efficient, gas-powered/non-hybrid vehicle in America, with an EPA-estimated 42 mpg highway.
Cruze equipped with the 1.4L turbo/six-speed automatic combination achieves an EPA-estimated 38 mpg highway. The standard 1.8L/six-speed manual combination (Cruze LS) delivers 36 mpg highway. Cruze is covered by a five-year/100,000-mile limited powertrain warranty.
The Cruze is assembled in Korea, China, Australia and the United States.
Arthur Chevrolet’s Grave Gets Marker on Chevrolet Birthday
INDIANAPOLIS – In honor of the 100th birthday of Chevrolet, Indianapolis Motor Speedway, Chevrolet and Indianapolis businessman David Ring have arranged to properly mark the grave of Arthur Chevrolet, brother of Chevrolet co-founder Louis Chevrolet.
Previously, the grave of Arthur Chevrolet, who died in 1946, lacked a headstone. Louis Chevrolet died in 1941 and their brother, Gaston Chevrolet, died in 1920 in a race in California just months after winning the Indianapolis 500. The Chevrolet brothers, all of whom raced, were responsible for a combined eight Indy 500 starts between 1911 and 1920.
The Chevrolet brothers are buried in neighboring plots in Holy Cross and Saint Joseph Cemetery near downtown Indianapolis.
Chevrolet’s 100th Birthday Present: 1 Millionth Cruze Sale
Leads U.S. compact sedan segment for the year; winning new buyers from other brands
DETROIT – Chevrolet is celebrating its Centennial today by saying thanks a million – literally – to buyers of its top-selling Chevrolet Cruze. The compact car, which launched globally in 2009 and in North America in 2010, reached 1 million sales this week.
“I can’t think of a better birthday present,” said Chris Perry, vice president, global Chevrolet marketing and strategy. “Cruze’s combination of style, comfort, fuel-efficiency and safety is a hit across the globe. Our customers know a winner when they drive it.”
Cruze is the top-selling compact sedan through 10 months of 2011 in the United States, ahead of Honda, Toyota, Hyundai, Kia and Ford. It is ranked third in its segment in the region that includes China, Russia, India and other developing markets. Globally, Cruze is the fourth best-selling nameplate in its segment and the seventh best-selling nameplate overall.
The Cruze was designed and engineered using GM’s global product development process. The top 10 markets for Cruze since its 2009 model year introduction are: China, the United States, Russia, Canada, Mexico, India, Turkey, South Korea, Israel and Spain.
Perry said Cruze, as well as the new subcompact Chevrolet Sonic and upcoming Chevrolet Spark minicar, are key to Chevrolet’s efforts to attract buyers under 30 to the Chevrolet brand because 44 percent of them choose compact cars.
During the past year, Chevrolet has increased its market share among so-called millennials in the United States by 1 percentage point, largely on the strength of the Cruze.
Cruze also has helped Chevrolet bring new buyers to the brand. So far this year, 42 percent of Cruze buyers in the United States traded in non-GM vehicles, led by the Honda Civic, Ford Focus and Ford Taurus.
The Cruze is sold in more than 100 countries and is Chevrolet’s top-selling nameplate. A five-door hatchback version was introduced this year in Europe.
The Cruze also is getting worldwide attention from its success in the World Car Touring Championship (WTCC), where it has swept the manufacturer’s and driver’s championships two years in a row.
Cruze is powered by a family of fuel-efficient, small-displacement gas engines – including a 1.4L turbocharged Ecotec that is standard on LT, LTZ and Eco models in the United States – as well as a 2.0L diesel engine in Europe. A diesel engine will be introduced in North American versions of the Cruze in 2013.
The 2012 Chevrolet Cruze Eco equipped with the 1.4L Ecotec turbo and standard six-speed manual transmission with Eco overdrive gear is the most fuel-efficient, gas-powered/non-hybrid vehicle in America, with an EPA-estimated 42 mpg highway.
Cruze equipped with the 1.4L turbo/six-speed automatic combination achieves an EPA-estimated 38 mpg highway. The standard 1.8L/six-speed manual combination (Cruze LS) delivers 36 mpg highway. Cruze is covered by a five-year/100,000-mile limited powertrain warranty.
The Cruze is assembled in Korea, China, Australia and the United States.
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