Ο οργανισμός WLA (World Luxury Association) σε ειδική εκδήλωση που διοργάνωσε στο Πεκίνο ανακοίνωσε τα Top 100 πιο πολύτιμα εμπορικά σήματα του κόσμου όπου για τα αυτοκίνητα, στην πρώτη θέση βρίσκεται η Rolls-Royce και ακολουθούν οι Bentley, Ferrari, Lamborghini, Maserati, Aston Martin, Bugatti, Spyker, Pagani και Koenigsegg. Αξίζει να ρίξεις μια ματιά και στις υπόλοιπες πολυτελής φίρμες άλλων κατηγοριών, με τον WLA να δηλώνει ότι η Κίνα θα γίνει η μεγαλύτερη αγορά πολυτελών ειδών στον κόσμο μέσα στο 2012.

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TOP10 Cars:

  • Rolls-Royce
  • Bentley
  • Ferrari
  • Lamborghini
  • Maserati
  • Aston Martin
  • Bugatti
  • Spyker
  • Pagani
  • Koenigsegg

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TOP10 Fashion:

  • Hermes
  • Chanel
  • Louis Vuitton
  • Christian Dior
  • Ferragamo
  • Versace
  • Prada
  • Fendi
  • Giorgio Armani
  • Ermenegildo Zegna

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TOP10 Aircraft:

  • Gulfstream
  • Bombardier
  • Dassault
  • Embraer
  • Hawker Beech
  • Cessna
  • Cirrus
  • Eurocopter
  • Bellhelicopter
  • Sikorsky

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Innovative Brands:

  • Harley Davidson
  • Bose
  • Vertu
  • Lotos
  • Steinway
  • Bluthner
  • Segway PT
  • Aurora
  • Sun Valley Icewine
  • ShangXia

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TOP10 Jewelry:

  • Cartier
  • Van Cleef & Arpels
  • Boucheron
  • Harry Winston
  • Chaumet
  • Kloybateri
  • Bvlgari
  • Montblanc
  • Tiffany&Co
  • Mikimoto

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TOP10 Cosmetics:

  • Chanel
  • Christian Dior
  • Guerlain
  • Givenchy
  • Helena Rubinstein
  • Sisley
  • La Prairie
  • La Mer
  • Lancome
  • Biotherm

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TOP10 Watches:

  • Patek Philippe
  • Vacheron  Constantin
  • Piaget
  • Jaeger-Le Coultre
  • Audemars Piguet
  • Blancpain
  • Rolex
  • Breguet
  • IWC
  • Franck Muller

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TOP10 Yachts:

  • Azimut
  • Sunseeker
  • Ferretti
  • Lurssen
  • Riva
  • Wally
  • Princess
  • Pershing
  • Beneteau
  • Itama

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TOP10 Resorts:

  • Wakaya Club
  • North Island
  • Hotel Turtle Island
  • Fregate Island Private
  • Hotel Le Toiny
  • Burj Al-Arab
  • Le Sirenuse
  • Armani Hotel Dubai
  • W-Hotel-Puerto Rico
  • Amanruya

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TOP10 Liquors:

  • L’or De Jean Martell
  • Louis XIII
  • Richard Hennessy
  • Chateau Petrus Wine
  • Chateau Lafite Rothschild
  • Macallan
  • Meritage
  • Ron zacapa
  • Dom Perignon
  • Perrier Jouet

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[Πηγή: World Luxury Association]

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World Luxury Association Official Release: World’s Top 100 Most Valuable Luxury Brands

BEIJING, Jan. 19, 2012 /PRNewswire-Asia/ — The “World’s Top 100 Most Valuable Luxury Brands Official Release “, organized by World Luxury Association, was successfully held in January 2012 in Beijing. This event, commonly referred to as the “Luxury Oscar Awards”, bring together the Top 100 luxury brands in such diverse fields as aircraft, yachts, cars, jewelry, watches, fashion, liquor, cosmetics, resorts and Innovation brands. The rapid development of China’s luxury consumer market is garnering global attention. World Luxury Association’s official report on 2012 shows that China has become the world’s largest consumer of luxury goods. The report predicts: With the phenomenon of RMB appreciation and depreciation of the Euro and the number of Chinese traveling to Europe in 2012, total consumption of luxury goods is expected to reach 59 billion Euros – a record high. The spending power of Chinese overseas will urge China to become the world’s most powerful luxury consumer purchasing country.

World Luxury Association Top 100 List:

WLAWorlds TOP10 Fashion:

Hermes
Chanel
Louis Vuitton
Christian Dior
Ferragamo
Versace
Prada
Fendi
Giorgio Armani
Ermenegildo Zegna

WLAWorlds TOP10 Aircraft:

Gulfstream
Bombardier
Dassault
Embraer
Hawker Beech
Cessna
Cirrus
Eurocopter
Bellhelicopter
Sikorsky

WLAWorlds TOP10 Yachts:

Azimut
Sunseeker
Ferretti
Lurssen
Riva
Wally
Princess
Pershing
Beneteau
Itama

WLAWorlds TOP10 Cars:

Rolls-Royce
Bentley
Ferrari
Lamborghini
Maserati
Aston Martin
Bugatti
Spyker
Pagani
Koenigsegg

WLAWorlds TOP10 Jewelry:

Cartier
Van Cleef & Arpels
Boucheron
Harry Winston
Chaumet
Kloybateri
Bvlgari
Montblanc
Tiffany&Co
Mikimoto

WLAWorlds TOP10 Watches:

Patek Philippe
Vacheron Constantin
Piaget
Jaeger-Le Coultre
Audemars Piguet
Blancpain
Rolex
Breguet
IWC
Franck Muller

WLA Worlds TOP10 Cosmetics:

Chanel
Christian Dior
Guerlain
Givenchy
Helena Rubinstein
Sisley
La Prairie
La Mer
Lancome
Biotherm

WLAWorlds TOP10 Liquors:

L’or De Jean Martell
Louis XIII
Richard Hennessy
Chateau Petrus Wine
Chateau Lafite Rothschild
Macallan
Meritage
Ron zacapa
Dom Perignon
Perrier Jouet

WLAWorlds TOP10 Resorts:

Wakaya Club
North Island
Hotel Turtle Island
Fregate Island Private
Hotel Le Toiny
Burj Al-Arab
Le Sirenuse
Armani Hotel Dubai
W-Hotel-Puerto Rico
Amanruya

WLAWorlds TOP10 Innovative Brands:

Harley Davidson
Bose
Vertu
Lotos
Steinway
Bluthner
Segway PT
Aurora
Sun Valley Icewine
ShangXia

On the list of Top 100 most valuable luxury brands, Sun Valley Icewine is the only Chinese domestic luxury company as a top ten innovative luxury brand. There was media talk around Chinese liquor brand “China Maotai” as a possible selection, but the consideration that the taste of Chinese liquor is not widely accepted by consumers abroad was a deciding factor, leading to Sun Valley Icewine instead.

World Luxury Association is currently the world’s largest luxury brands research and management international non-profit organization and is focused on the international luxury market (luxury brands, services and consumers) and specializes in luxury brand management, market research, brand intellectual property protection, consumer arbitration, trade promotion and government affairs. The Most Valuable Luxury Top 100 list is based on luxury brand’s influence on a global scale, market share, consumer feedback and other composite scores — for currently the world’s most credible rankings.

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