To Forbes ανακοίνωσε τις 100 πιο ισχυρές εταιρίες του κόσμου όπου η BMW κατέχει την υψηλότερη θέση ανάμεσα από τις άλλες αυτοκινητοβιομηχανίες.
Η BMW βρίσκεται στην 9η θέση συνολικά, με την Toyota να ακολουθεί στην 14η, την Mercedes-Benz στην 16η και την Honda στην 19η. Η Audi βρίσκεται στη 32η θέση, η Volkswagen στη 45η, η Ford στη 59η, η Hyundai στη 71η, η Nissan 76η και η Lexus στη 87η.
Στη πρώτη θέση βρίσκεται φυσικά η Apple, ακολουθεί η Microsoft, η Coca-Cola και η IBM. Η πρώτη 10αδα συμπληρώνεται από την Google, η Intel, τα McDonald’s, General Electric, BMW και Cisco.
Αναλυτικά την λίστα με τις 100 πιο ισχυρές εταιρίες του κόσμου μπορείς να την βρεις στη συνέχεια, ενώ την μεθοδολογία, μπορείς να την βρεις εδώ.
| Rank | Brand | Brand Value ($bil) | Consumer Perception Rank | Brand Revenue ($bil) | Company Advertising ($mil) | Industry |
|---|---|---|---|---|---|---|
| 1 | 
Apple |
87,1 | 11 | 108,2 | 933 | Technology |
| 2 | 
Microsoft |
54,7 | 1 | 73,7 | 1.600 | Technology |
| 3 | 
Coca-Cola |
50,2 | 29 | 22,8 | 3.256 | Beverages |
| 4 | 
IBM |
48,5 | 20 | 106,9 | 1.373 | Technology |
| 5 | 
|
37,6 | 7 | 36,5 | 1.544 | Technology |
| 6 | 
Intel |
32,3 | 6 | 54,0 | 2.100 | Technology |
| 7 | 
McDonald’s |
37,4 | 85 | 85,9 | 769 | Restaurants |
| 8 | 
General Electric |
33,7 | 49 | 124,7 | – | Diversified |
| 9 | 
BMW |
26,3 | 5 | 73,7 | – | Automotive |
| 10 | 
Cisco |
26,3 | 15 | 46,1 | 325 | Technology |
| 11 | 
Oracle |
25,9 | 50 | 37,1 | 79 | Technology |
| 12 | 
Samsung |
19,3 | 9 | 148,5 | 2.684 | Technology |
| 13 | 
Disney |
19,0 | 8 | 21,2 | 2.800 | Leisure |
| 14 | 
Toyota |
21,9 | 37 | 179,5 | 3.821 | Automotive |
| 15 | 
Hewlett-Packard |
18,3 | 13 | 127,0 | 1.200 | Technology |
| 16 | 
Mercedes-Benz |
21,8 | 54 | 88,2 | – | Automotive |
| 17 | 
Louis Vuitton |
24,5 | 93 | 8,8 | 3.889 | Luxury |
| 18 | 
Gillette |
16,8 | 14 | 8,3 | 9.345 | Consumer Packaged Goods |
| 19 | 
Honda |
20,9 | 62 | 96,2 | 2.449 | Automotive |
| 20 | 
Nescafe |
17,4 | 27 | 10,1 | – | Beverages |
| 21 | 
AT&T |
24,1 | 96 | 123,5 | 2.359 | Telecom |
| 22 | 
Nokia |
15,5 | 28 | 53,0 | 1.660 | Technology |
| 23 | 
Budweiser |
18,6 | 61 | 9,6 | 2.043 | Alcohol |
| 24 | 
Wal-Mart |
20,3 | 84 | 289,2 | 2.300 | Retailing |
| 25 | 
L’Oréal |
14,5 | 26 | 10,4 | 8.620 | Consumer Packaged Goods |
| 26 | 
Nike |
15,9 | 47 | 21,8 | 2.711 | Apparel |
| 27 | 
Pepsi |
16,0 | 48 | 13,5 | 1.900 | Beverages |
| 28 | 
Amazon.Com |
10,2 | 4 | 47,0 | 1.400 | Technology |
| 29 | 
Visa |
12,6 | 25 | 9,2 | 870 | Financial Services |
| 30 | 
Siemens |
13,6 | 40 | 100,7 | – | Diversified |
| 31 | 
SAP |
15,3 | 64 | 18,7 | – | Technology |
| 32 | 
Audi |
10,8 | 24 | 52,6 | – | Automotive |
| 33 | 
Nestle |
10,0 | 16 | 10,0 | – | Consumer Packaged Goods |
| 34 | 
American Express |
17,1 | 89 | 23,2 | 2.996 | Financial Services |
| 35 | 
Canon |
9,8 | 21 | 44,6 | 1.019 | Technology |
| 36 | 
Pampers |
8,5 | 12 | 10,2 | 9.345 | Consumer Packaged Goods |
| 37 | 
Kellogg’s |
9,3 | 18 | 6,9 | 1.138 | Consumer Packaged Goods |
| 38 | 
Sony |
8,3 | 10 | 70,5 | 4.478 | Technology |
| 39 | 
HSBC |
15,2 | 88 | 102,2 | – | Financial Services |
| 40 | 
Nintendo |
13,1 | 73 | 8,1 | 935 | Technology |
| 41 | 
Dell |
8,4 | 22 | 62,1 | 860 | Technology |
| 42 | 
H&M |
14,4 | 86 | 16,8 | – | Retailing |
| 43 | 
IKEA |
10,9 | 55 | 34,5 | – | Retailing |
| 44 | 
Colgate |
7,4 | 19 | 3,8 | 1.734 | Consumer Packaged Goods |
| 45 | 
Volkswagen |
7,0 | 17 | 142,0 | – | Automotive |
| 46 | 
Kraft |
10,1 | 53 | 9,6 | 2.396 | Consumer Packaged Goods |
| 47 | 
General Mills |
3,5 | 2 | 2,4 | 914 | Consumer Packaged Goods |
| 48 | 
Home Depot |
9,0 | 45 | 70,4 | 846 | Retailing |
| 49 | 
ESPN |
11,5 | 80 | 9,8 | 2.800 | Media |
| 50 | 
Johnson’s |
3,2 | 3 | 2,5 | 2.600 | Consumer Packaged Goods |
| 51 | 
Coach |
10,4 | 69 | 4,8 | 89 | Luxury |
| 52 | 
Mastercard |
6,8 | 31 | 6,7 | 841 | Financial Services |
| 53 | 
Adidas |
6,8 | 34 | 13,4 | 1.865 | Apparel |
| 54 | 
Starbucks |
6,3 | 32 | 11,4 | 141 | Restaurants |
| 55 | 
Verizon |
19,4 | 100 | 110,9 | 2.523 | Telecom |
| 56 | 
Philips |
6,2 | 33 | 30,9 | 1.285 | Diversified |
| 57 | 
Rolex |
6,5 | 35 | 4,5 | – | Luxury |
| 58 | 
Danone |
9,8 | 77 | 13,6 | – | Consumer Packaged Goods |
| 59 | 
Ford |
7,9 | 56 | 132,5 | 4.100 | Automotive |
| 60 | 
Gucci |
11,9 | 95 | 4,3 | – | Luxury |
| 61 | 
Hershey |
5,2 | 30 | 4,0 | 414 | Consumer Packaged Goods |
| 62 | 
Blackberry |
6,1 | 38 | 18,4 | 864 | Technology |
| 63 | 
Frito-Lay |
10,9 | 91 | 11,0 | 1.900 | Consumer Packaged Goods |
| 64 | 
Thomson Reuters |
10,7 | 90 | 7,5 | – | Media |
| 65 | 
LG |
4,1 | 23 | 48,8 | – | Technology |
| 66 | 
Ericsson |
9,2 | 78 | 34,6 | – | Technology |
| 67 | 
UPS |
9,0 | 81 | 53,1 | – | Transportation |
| 68 | 
MTV |
5,9 | 43 | 3,0 | 1.479 | Media |
| 69 | 
Accenture |
8,8 | 79 | 27,4 | 70 | Business Services |
| 70 | 
Avon |
5,2 | 36 | 7,9 | 311 | Consumer Packaged Goods |
| 71 | 
Hyundai |
5,4 | 41 | 45,4 | – | Automotive |
| 72 | 
Walgreens |
5,1 | 39 | 72,2 | 271 | Retailing |
| 73 | 
|
13,1 | 99 | 3,7 | 28 | Technology |
| 74 | 
Ebay |
7,5 | 72 | 5,6 | 977 | Technology |
| 75 | 
Lancome |
5,5 | 51 | 3,8 | 8.620 | Consumer Packaged Goods |
| 76 | 
Nissan |
5,9 | 57 | 111,7 | 2.554 | Automotive |
| 77 | 
HTC |
4,7 | 44 | 15,7 | – | Technology |
| 78 | 
Target |
4,4 | 42 | 68,5 | 1.360 | Retailing |
| 79 | 
FedEx |
5,3 | 52 | 42,7 | 421 | Transportation |
| 80 | 
Caterpillar |
7,0 | 74 | 60,1 | – | Heavy Equipment |
| 81 | 
Boeing |
5,7 | 58 | 68,7 | – | Aerospace |
| 82 | 
Chanel |
6,2 | 67 | 4,2 | – | Luxury |
| 83 | 
Wells Fargo |
10,5 | 97 | 87,6 | 607 | Financial Services |
| 84 | 
Hitachi |
5,4 | 63 | 121,2 | 379 | Technology |
| 85 | 
Hermès |
7,7 | 87 | 3,9 | 203 | Luxury |
| 86 | 
Gatorade |
4,8 | 59 | 3,3 | 1.900 | Beverages |
| 87 | 
Lexus |
6,9 | 82 | 16,6 | 3.821 | Automotive |
| 88 | 
Lowe’s |
3,7 | 46 | 50,2 | 803 | Retailing |
| 89 | 
John Deere |
5,7 | 76 | 32,0 | 163 | Heavy Equipment |
| 90 | 
Subway |
4,9 | 70 | 16,6 | – | Restaurants |
| 91 | 
Shell |
7,3 | 92 | 470,2 | – | Oil & Gas |
| 92 | 
Wrigley’s |
4,4 | 71 | 4,3 | – | Consumer Packaged Goods |
| 93 | 
Xerox |
4,6 | 75 | 22,6 | – | Office Equipment |
| 94 | 
Clorox |
3,2 | 60 | 0,9 | 482 | Consumer Goods |
| 95 | 
Heineken |
6,5 | 94 | 5,9 | – | Alcohol |
| 96 | 
Yahoo |
3,7 | 66 | 5,0 | 148 | Technology |
| 97 | 
Armani |
3,1 | 65 | 2,4 | – | Luxury |
| 98 | 
Ralph Lauren |
5,0 | 83 | 6,4 | 213 | Apparel |
| 99 | 
Fox |
8,5 | 98 | 10,4 | 2.400 | Media |
| 100 | 
Kleenex |
3,1 | 68 | 1,7 | 686 | Consumer Packaged Goods |
[Πηγή: Forbes]