Η Ford μετά το κλείσιμο 3 εργοστασίων της στην Ευρώπη, ανακοίνωσε πως πήρε την απόφαση να κλείσει και δύο εργοστάσια της στην Αυστραλία, ενώ παράλληλα θα διακόψει την παραγωγή οχημάτων στη χώρα τον Οκτώβριο του 2016. Η Ford, πήρε την απόφαση αυτή αφού αντιμετωπίζει δυσκολίες στην Αυστραλία λόγω της πτώσης των πωλήσεων, των αυξημένων δαπανών και του ισχυρού δολαρίου της Αυστραλίας. H Ford έχασε τα τελευταία 3 χρόνια 581 εκατ. δολάρια στην Αυστραλία, με το 2012 μα ανακοινώνει ζημιές ύψους 135 εκατ. δολαρίων.
Ο διευθύνων σύμβουλος της Ford Αυστραλίας, Μπομπ Γκραζιάνο, ανακοίνωσε ότι η εταιρεία θα κλείσει το εργοστάσιο παραγωγής κινητήρων στην περιοχή Τζελόνγκ, καθώς και το εργοστάσιο συναρμολόγησης στο Μπροντμέντοουζ, τα οποία βρίσκονται στην πολιτεία Βικτώρια.
1.200 υπάλληλοι θα χάσουν τη δουλειά τους με το όνομα Falcon να καταργήτε. H Ford θα εισάγει στην Αυστραλία τα Taurus, Explorer και Mustang, σε μια προσπάθεια να αυξήσει τις εγχώριες πωλήσεις κατά 30%, ενώ υποσχέθηκε ότι θα διατηρήσει ανοικτές περίπου 200 αντιπροσωπείες.
Και ενώ σε Αυστραλία και Ευρώπη τα πράγματα δεν πηγαίνουν καλά για την Μπλε Οβάλ εταιρία, στην Αμερική η Ford ανακοίνωσε πως θα αυξήσει τη παραγωγή των εργοστασίων Buffalo Stamping Plant, Chicago Stamping Plant, Chihuahua Engine, Dearborn Engine, Dearborn Tool & Die, Lima Engine Plant, Van Dyke Transmission Plant, και Woodhaven Forging, έτσι ώστε να κατασκευάσει επιπλέον 200.000 αυτοκίνητα, λόγω της μεγάλης ζήτησης που παρουσιάζουν τα μοντέλα της στις Η.Π.Α.
Επιπλέον η Ford θα προσλάβει 3.500 νέους υπαλλήλους προκειμένου να αυξήσει τη παραγωγή των δημοφιλών αυτοκινήτων της, Ford Explorer, Ford Fusion και Ford F-Series.
Στις σχετικές ειδήσεις η Ford έχει δεχτεί μήνυση ύψους 5 εκατ. δολαρίων από μια γυναίκα από τη Μασαχουσέτη, η οποία στη μήνυση της αναφέρει πως ζητά τα χρήματα αυτά ως αποζημίωση λόγω του ότι το C-Max Hybrid που αγόρασε, δεν έχει μέση κατανάλωση 47 mpg όπως υποστηρίζει η Ford, αλλά 32 mpg. Η γυναίκα αναφέρει πως αν πραγματικά γνώριζε την αληθινή μέση κατανάλωση του οχήματος δεν θα προέβαινε ποτέ στην αγορά του, αφού θα αγόραζε ένα άλλο φθηνότερο αυτοκίνητο, με μικρότερη μέση κατανάλωση.
Important announcement from Ford Australia
Thu, May 23, 2013
Ford Accelerates Australian Business Transformation
- Ford is transforming its Australian business by accelerating the introduction of new products for Australian customers, enhancing the sales and service experience, and improving its business efficiency and profitability
- To better position the company to compete in a highly fragmented and competitive market, Ford will cease local manufacturing in October 2016. All entitlements are protected for the 1200 employees whose jobs are affected, and the company will work through the next three years to provide support
- Ford will proceed with plans to launch updated versions of the Falcon, Falcon Ute and Territory in 2014, as well as offering other world-class products, such as the Ford Kuga, Ranger and Focus. The company will also strengthen its product lineup even further with a 30 per cent increase in the number of new vehicles offered to Australian customers by 2016
- Ford’s presence in Australia will remain significant – with 1500 team members, more than 200 dealers nationwide and a continued strong commitment to supporting the communities in which the company operates
MELBOURNE, Australia, 23 May 2013 – Ford Motor Company is transforming its business operations in Australia to provide customers with even more new products, and improved sales and service, while creating a more efficient and profitable business structure.
Ford announced the plan today, including its intention to cease its local manufacturing operations in October 2016. The decision on local manufacturing was driven by increasingly challenging market conditions – including market fragmentation and the high cost of manufacturing. Ford losses in Australia in the last five years have totaled approximately $600 million (AUD).
“All of us at Ford remain committed to our long history of serving Australian customers with the very best vehicles that deliver cutting edge technology at an affordable cost,” said Bob Graziano, president and CEO of Ford Australia. “Unfortunately, due to challenging market conditions we are unable to do that longer-term while continuing to manufacture locally.”
Support for Employees
Approximately 1200 jobs in Ford’s Broadmeadows and Geelong manufacturing plants will become redundant when manufacturing at those sites ceases in 2016.
All manufacturing employees’ benefits will be provided in line with current agreements. During the next three years, Ford will work with affected employees and their representatives on support arrangements and provide clarity about the closure process.
“We know this announcement is very difficult, especially for our employees,” said Graziano. “Providing support to those in our team whose roles will be affected is a key priority for us during this three-year transition period.”
Future vision for Ford Australia
While the way Ford is structured is changing, Ford’s commitment to Australia remains strong.
“Ford will remain a significant employer in Australia, with more than 1500 team members, as will our network of more than 200 dealers around the country,” said Graziano. “The Australian team’s role as a global centre of excellence for vehicle development also will continue to be an important focus for us.”
Australia is currently one of four product development hubs for Ford globally. Recently, the Australian team has been responsible for designing, engineering and testing global vehicles, including the Ford Ranger and Ford Figo, and will continue this expertise.
Today, Ford has more than 1000 team members in product development in Australia, giving the company more designers and engineers than any other auto company in Australia.
“Our customers will buy and service Ford vehicles through the same great dealers we have throughout the country today, and we will continue to support the communities in which we operate,” said Graziano.
Decision follows comprehensive review process
Given the changing dynamics of the auto industry, a number of business scenarios were reviewed during the past year to determine next steps for Ford’s Australian business.
All viable alternatives were evaluated as part of the process including manufacturing various types and combinations of vehicles for local sale as well as the viability of a significant export program. The scenarios investigated also included varying levels of government support, manufacturing cost reductions and productivity improvements.
Australia has annual sales of approximately 1.1 million new vehicles, and customers have access to more than 65 brands and 365 models available for sale. This makes Australia one of the most competitive and crowded automotive markets in the world.
“Given the fragmented marketplace and the low model volumes that result, we decided that manufacturing locally is no longer viable,” said Graziano.
More New Products
As part of the transformation, Ford has aggressive plans to introduce even more new products for Australian customers – including a 30 per cent increase in the number of new vehicles offered to Australian customers by 2016. That is in addition to already announced new versions of the Ford Falcon, Falcon Ute and Territory, as well the new Ford Kuga, Ranger and Focus.
“We will be introducing a number of exciting new vehicles and technologies during the next few years that will excite our Australian customers,” said Graziano. “The breadth of our line-up will increase by more than 30 per cent, ensuring we continue to offer our customers an outstanding range of cars, SUVs and light trucks long into the future.”
Upgraded Sales and Service Experience
Ford also is significantly enhancing its approach to the sales and service experience. The company has appointed a dedicated Consumer Experience team to introduce a series of initiatives to provide customers with even better after-sales care.
“We have a range of projects under way to significantly enhance our customer’s experience with Ford,” said Graziano. “This includes one of the only programs in Australia that provides a capped price on all servicing costs for seven years.”
Ford continues to be part of Australian communities
“Ford vehicles have been part of the automotive landscape in Australia for almost 110 years and we have manufactured here since 1925. We are proud of that history. We are proud of our role in Australia and we haven’t made this decision lightly.
“Overall, we are changing, but our commitment to Australia remains strong. We’ll move through this transition and continue to be a vibrant and strong part of the Australian driving experience,” said Graziano.
Ford Increases North American Capacity by 200,000 Units and Reduces Summer Shutdown to Meet Surging Demand
- Ford will add an additional 200,000 units of annual straight-time capacity this year after increasing annual straight-time capacity by 400,000 units in the region last year
- Ford will shorten its summer shutdown from the traditional two weeks to one week for a majority of North American assembly plants, increasing production by an extra 40,000 units
- This year Ford plans to add close to 3,500 hourly jobs to meet customer demand for the company’s best-selling vehicles
DEARBORN, Mich., May 22, 2013 – Ford Motor Company will add an additional 200,000 units of annual straight-time capacity this year. In addition, Ford will produce an extra 40,000 units by idling select plants for only one week during what has been the traditional two-week summer shutdown.
“To meet surging customer demand for our top-selling cars, utilities and trucks, we are continuing to run our North American facilities at full manned capacity, and we will add 200,000 units of annual straight-time capacity this year,” said Jim Tetreault, vice president of North America Manufacturing. “Approximately 75 percent of our plants are running at a three-crew, three-shift or four-crew pattern in order to ensure we’re getting more of our products into dealerships.”
The 200,000 annual straight-time capacity additions this year will come from Chicago Assembly Plant, Flat Rock Assembly Plant and Kansas City Assembly Plant, including increased production of some of Ford’s best-selling vehicles including Ford Explorer, Ford Fusion and Ford F-Series. The increased production at Kansas City Assembly Plant with the addition of a third crew, which Ford announced in early May, is included in the 200,000 increase.
Additionally, 20 plants, including six assembly plants, will take a reduced summer shutdown this year. The assembly plants taking one week of shutdown are Chicago Assembly, Cuautitlán Assembly, Hermosillo Stamping and Assembly, Kentucky Truck, Michigan Assembly and Oakville Assembly.
Other plants taking a reduced summer shutdown in 2013 include:
Ford will perform routine maintenance and model-year changeover work at the following assembly facilities: Dearborn Truck Plant, Flat Rock Assembly Plant, Kansas City Assembly Plant, Louisville Assembly Plant and Ohio Assembly Plant.
This is the second year in a row Ford has taken the action in order to meet strong demand for its products.
To meet demand for Ford vehicles, the company will add nearly 3,500 hourly jobs in 2013. With its latest announcement of more than 2,000 new jobs at Kansas City Assembly Plant, as well as more than 1,400 new jobs at Flat Rock Assembly Plant, Ford is three-quarters of the way to its plan to create 12,000 hourly jobs in the United States by 2015. The company hired more than 8,000 salaried and hourly employees in the U.S. last year.
Ford will announce its third quarter North American production guidance on June 3 during the May U.S. sales call. The production guidance will include the effect of the additional 200,000 units of annual straight-time capacity and the shortened summer plant shutdown schedule. The increased production already has been assumed in the financial guidance the company reconfirmed during its first quarter earnings report on April 24.