Η Lotus ήρθε σε συμφωνία με την Δανέζικη Saxo Bank, που ειδικεύεται στις online συναλλαγές και τις επενδύσεις, επεκτείνοντας με αυτό τον τρόπο το δίκτυο των χορηγών της, στους οποίους ανήκουν μεταξύ άλλων οι Microsoft, Unilever και The Coca-Cola Company. Η Saxo δεν έχει εμπλακεί στο παρελθόν με τον κόσμο του μηχανοκίνητου αθλητισμού, κάτι που έχει κάνει στο υψηλότερο επίπεδο της επαγγελματικής ποδηλασίας, συμπεριλαμβανομένης της τρέχουσας ομάδας Tinkoff-Saxo.
Ακολουθεί δελτίο τύπου, με δηλώσεις του επικεφαλής της Lotus, Eric Boullier, και των ιδρυτών της Saxo Bank, Kim Fournais και Lars Seier.
[Πηγή | Photo Copyright: Lotus F1 Team]
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Eric Boullier, Lotus F1 Team, Team Principal:
“We are delighted to begin a relationship with Saxo Bank, a fast-growing online trading and investment specialist who have demonstrated strong support in sport through sponsorships in the world of cycling at the highest level with Team Saxo-Tinkoff. Saxo Bank are taking an exciting and proactive approach to this new partnership with Lotus F1 Team and we are looking forward to enjoying a long and fruitful relationship.”
Kim Fournais and Lars Seier Christensen, co-CEOs and co-founders of Saxo Bank:
“Saxo Bank is excited to have the opportunity to diversify its sporting partnerships, which now forge close ties to two of the world’s most popular sports. The philosophy and ambitions of Saxo Bank resonate closely with those of Lotus F1 Team, a team which has emerged as a genuine challenger in a sport which is dominated by bigger and more established players. We look forward to being a key partner of Lotus F1 Team as they embark on the new season and will be supporting them trackside over the coming year.”
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