Η Cadillac μέσα στα επόμενα 5 χρόνια θα βγάλει στην αγορά εννέα νέα μοντέλα. Αυτό δήλωσε ο νέος πρόεδρος της Johan de Nysschen, με τα μοντέλα αυτά να πωλούνται και στη Κίνα, θέλοντας η Cadillac να προλάβει την συνεχώς αυξανόμενη ζήτηση για πολυτελή μοντέλα από τους Κινέζους. Αρκετά από τα αυτοκίνητα αυτά θα κατασκευάζονται στη Κίνα, ώστε να έχουν ανταγωνιστικές τιμές, με μερικά από τα μοντέλα αυτά να είναι δύο νέα crossovers, το CT6, το νέο SRX και ένα νέο μικρό sedan που θα τοποθετηθεί κάτω από την ATS.
Στις σχετικές ειδήσεις η Cadillac θέλοντας να αυξήσει τις πωλήσεις της, ανακοίνωσε πως συνεργάζεται με ένα νέο παγκόσμιο διαφημιστικό πρακτορείο, το οποίο θα ξεκινήσει να παράγει διαφημίσεις γι’αυτή, από τις αρχές του 2015.
Cadillac Reinforces Commitment to China
GM President Dan Ammann and Cadillac President Johan de Nysschen highlight growth plans in luxury brand’s second largest market
SHANGHAI – GM President Dan Ammann and GM Executive Vice President and Cadillac President Johan de Nysschen today discussed the importance of China for Cadillac and upcoming plans for GM’s global luxury brand.
“Global growth and the elevation of Cadillac is one of GM’s most important strategic priorities,” said Ammann. “China represents a crucial opportunity given its very strong market and the positive momentum we have built here for Cadillac.”
de Nysschen discussed his plans to take Cadillac to the pinnacle of premium to become a leading, iconic global brand. His team is focused on both expanding and elevating the brand, growing Cadillac’s presence in China and other global markets with a bold plan that includes numerous product additions through 2020.
“We have a solid foundation, as Cadillac has greatly elevated its product substance and has taken many successful growth steps in China already,” he said.
Global demand for luxury vehicles is undergoing a major shift. Before 2020, China is expected to have surpassed the U.S. and caught up to Europe as the world’s largest luxury vehicle market.
Cadillac has maintained its momentum in its second-largest market after the U.S. In the first 11 months of 2014, Cadillac sales in China jumped 50.7 percent from the year-ago period to 64,359 units.
Cadillac offers a growing range of high-quality luxury vehicles in China, from the ATS and ATS-L luxury sedans to the SRX and Escalade luxury SUVs.
The brand’s most popular model in China, the XTS luxury sedan, finished first in the Midsize Luxury segment in the J.D. Power Asia Pacific 2014 China Initial Quality Study released in October and first in the same segment in the J.D. Power Asia Pacific 2014 China Automotive Performance, Execution and Layout (APEAL) Study released last month.
Cadillac will introduce nine new models in China over the next five years, with more than 95 percent of its product lineup localized by 2018. It also will be the first automaker to offer built-in 4G LTE service in one of its products sold in China next year.
“Cadillac is in a strong position to address the rapidly rising demand for luxury vehicles in China, a country in which we have a strong foundation given GM’s long-standing strength here,” said de Nysschen. “By offering a broad lineup of products built in China for local consumers, we are intent on being at the forefront of the next stage of the luxury segment’s development.”
Cadillac Appoints Publicis Worldwide 2014-12-04
DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately.
A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.
“This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand,” said Cadillac Chief Marketing Officer Uwe Ellinghaus. “We have spent much of this year refocusing on the core values of our brand. Adding Publicis Worldwide to our team -with its undisputed expertise in luxury brand building – will further our progress globally.”
Arthur Sadoun, CEO of Publicis Worldwide added: “For us, this appointment is an honor and a privilege. We will work passionately with the client leadership team to strengthen the power of the Cadillac brand.”
Cadillac’s creative and strategic agency of record since 2013 had been Lowe and Partners, part of the Interpublic Group of Companies.
“We sincerely appreciate the dedication and service the Lowe team has brought to our brand,” Ellinghaus said. “The agency has aided Cadillac in a time of transition and contributed significantly to the development of its brand positioning.”
Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring distinctive design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac’s media website with information, images and video can be found at media.cadillac.com.