Η Interbrand ανακοίνωσε και φέτος τις 100 καλύτερες εταιρίες του κόσμου για το 2015 και σε ότι αφορά τις αυτοκινητοβιομηχανίες, στη πρώτη θέση βρίσκεται για ακόμη μια φορά η Toyota, η οποία βρίσκεται στη πρώτη θέση από το 2011. Η ιαπωνική αυτοκινητοβιομηχανία συνολικά βρίσκεται στην 6η θέση της κατάταξης (ανέβηκε 2 θέσεις από πέρυσι) που περιλαμβάνει εταιρίες από όλους τους τομείς. Στη κορυφή της λίστας βρέθηκε ξανά η Apple με αύξηση 43%, στη δεύτερη είναι η Google με αύξηση 12%, με την Coca Cola να βρίσκεται στην 3η θέση με μείωση 4%. Ακολουθούν η Microsoft, IBM, η Toyota, η Samsung, η GE, η McDonald’s και η Amazon.
Η Interbrand, χρησιμοποίησε αυτή τη μεθοδολογία για να βγάλει τους τελικούς νικητές, όπου υπολόγισε τρία βασικά πράγματα, τις οικονομικές επιδόσεις των προϊόντων και των υπηρεσιών που προσφέρουν, ο ρόλος της μάρκας στην απόφαση αγοράς και την ικανότητα να φέρνει κέρδη.
Η Toyota κέρδισε +16% σε σχέση με πέρυσι. Επόμενη στη λίστα είναι η BMW με αύξηση 9% – 11η θέση, η Mercedes με αύξηση 7% – 12η θέση και ακολουθούν οι Honda (+7% – 19η θέση), VW (-9% – 35η θέση), η Ford (+6% – 38η θέση), η Huyndai (+8% – 39η θέση), η Audi (+5% – 44η θέση), η Nissan (+19% – 49η θέση), η Porsche (+12% – 56η θέση), η Kia (+5% – 74η θέση), η Chevrolet (+2% – 85η θέση), η Land Rover (+14% – 87η θέση) και την είσοδό της κάνει και η ΜΙΝΙ στην 98η θέση. Τις 100 καλύτερες εταιρίες του 2016 μπορείς να τις βρεις εδώ.
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Interbrand Releases 2015 Best Global Brands Report
Apple and Google hold the #1 and #2 spots, tech brands comprise more than a third of the entire ranking’s value, and five brands—Lego, PayPal, MINI, Moët & Chandon and Lenovo—enter the ranking
NEW YORK, NY (October 5, 2015)—Interbrand’s 16th annual Best Global Brands report, released today, identifies the 100 most valuable global brands.
Highlights
For the third year in a row, Apple (#1) and Google (#2) claim the top positions. Valued at USD $170.276 billion, Apple increases its brand value by 43 percent. Google, valued at $120.314 billion, increases its brand value by 12 percent. Microsoft (#4) edges ahead of IBM (#5), and Amazon (#10) enters the Top 10 for the first time with a brand value of USD $37.948 billion.
Five new brands entered this year’s ranking: Lego (#82), PayPal (#97), MINI (#98), Moët & Chandon (#99), and Lenovo (#100). Lenovo is the second Chinese brand to appear on the Best Global Brands ranking. The first was Huawei (#88), which entered the ranking in 2014.
Technology and automotive brands dominate this year’s ranking, holding a combined 28 positions. Technology brands, in particular, dominate—collectively making up more than a third (33.6%) of the total value of all 100 brands.
Top 10
- Apple (#1, +43%)
- Google (#2, +12%)
- Coca-Cola (#3, -4%)
- Microsoft (#4, +11%)
- IBM (#5, -10%)
- Toyota (#6, +16%)
- Samsung (#7, 0%)
- GE (#8, -7%)
- McDonald’s (#9, -6%)
- Amazon (#10, +29%)
Top Risers
- Facebook (#23, +54%)
- Apple (#1, +43%)
- Amazon (#10, +29%)
- Hermès (#41, +22%)
- Nissan (#49, +19%)
New Entrants
- Lego (#82)
- PayPal (#97)
- MINI (#98)
- Moët& Chandon (#99)
- Lenovo (#100)
“The Best Global Brands report examines what it takes for brands to succeed in today’s hyper-fragmented world. As people demand immediate, personalized and tailored experiences, business and brands need to move at the speed of life,” says Jez Frampton, Interbrand’s Global Chief Executive Officer. “Many of the brands in this year’s Top 100 are so intuitively aligned with people’s priorities, that they are able to seamlessly integrate into their everyday lives.”
2015 Best Global Brands Website
This year’s Best Global Brands website (bestglobalbrands.com) features the ranking of the 100 most valuable brands and articles authored by Interbrand thought leaders.
Methodology
Interbrand’s 16th annual ranking identifies the 100 most valuable global brands by analyzing the many ways a brand benefits an organization—from delivering on customer expectations to driving economic value. Interbrand’s Best Global Brands methodology was the first brand valuation method to become ISO certified.
The ranking is based on a combination of attributes that contribute to a brand’s cumulative value:
- The financial performance of the branded products and services
- The role the brand plays in influencing customer choice
- The strength the brand has to command a premium price or secure earnings for the company
Please visit bestglobalbrands.com to read the 2015 Best Global Brands report in full. To join the conversation on social media, use the hashtag #BGB2015.
About Interbrand
Interbrand is the world’s leading brand consultancy, with a network of 31 offices in 27 countries. Since it opened for business in 1974, it has changed the way the world sees branding: from just another word for “logo” to a business’s most valuable asset to business strategy brought to life. Publisher of the highly influential annual Best Global Brands ranking and Webby Award-winning brandchannel, Interbrand believes that brands have the power to change the world—and helps its clients achieve this goal every day. Interbrand’s combination of strategy, creativity, and technology delivers fresh ideas and insights, deep brand intelligence, clear business opportunities, and compelling brand experiences. Interbrand is part of the Omnicom Group Inc. (NYSE: OMC) network of agencies. For more information, please visit us at Interbrand.com and follow us on Twitter and Facebook
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