Φαίνεται ότι η οικονομική κρίση δεν άγγιξε την Audi, αφού για πρώτη φορά στην ιστορία της, έκανε 1.000.000 πωλήσεις μέσα σε ένα χρόνο. Αν και η κρίση έχει αγγίξει για τα καλά άλλες αυτοκινητοβιομηχανίες, ο γερμανική αυτοκινητοβιομηχανία πούλησε 1.003.400 αυτοκίνητα σε όλο τον κόσμο αυξάνοντας τις πωλήσεις της σε σχέση με το 2007, κατά 4.1% (961.151 αυτοκίνητα παραπάνω). Ειδικά τον Δεκέμβριο, η Audi είχε μια αύξηση στις πωλήσεις της κατά 17.4 % σε σχέση με το 2007(82.800 μονάδες το 2008 – 70.523 το 2007)…
Ο λόγος της αύξησης αυτής, οφείλεται σύμφωνα με τα στελέχη της, επειδή κατα την διάρκεια του 2008 παρουσίασε 12 “νέα” μοντέλα, ανάμεσα τους το νέο A4, τα facelift Α3 και Α6 , και το Q5.
Συγκεκριμένα, στην Δυτική Ευρώπη η Audi πούλησε 667.000 αυτοκίνητα, 2.5 % περισσότερο απο πέρυσι (650.407). Στην ασία πούλησε 155.100 αυτοκίνητα, 15.6% περισσότερα απο το 2007 ενώ στην αγορά της Αμερικής η Audi πούλησε 87.760 αυτοκίνητα, 6.1% περισσότερο σε σχέση με το 2007 (93.506)
[Πηγή: Audi]
Press Release
* Company achieves 13th record year in a row
* Worldwide unit sales increased by 4.1 percent
* 12 new models helped boost unit sales
* Audi Chairman Stadler: “We want to make Audi the most attractive premium brand worldwide”AUDI AG has achieved its stated objective of selling one million cars in 2008 for the first time in its history. With about 1,003,400 cars sold worldwide, Audi increased its unit sales volume by 4.1 percent over the prior year (2007: 964,151). With the newly introduced Audi Q5 and the successful young A4 family, sales in December increased by 17.4 percent over the prior year’s December, to around 82,800 units (2007: 70,523).
“This 13th record year in a row is a success achieved by the entire Audi team. I would like to express the gratitude of the Board of Management for your wholehearted commitment,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG. “We’ll continue to draw on this strength in the difficult year of 2009. We have ambitious long-term goals: We want to make Audi the most attractive premium brand worldwide.”
In the past year, the Ingolstadt-based firm has launched 12 new or upgraded models. This gives Audi the advantage of having the youngest model range in the premium segment. The most important introductions were the Audi A4 sedan, which was rolled out in Europe in November 2007, the Audi A4 Avant which followed in April, product upgrades of the A3 and A6, and the brand-new Audi Q5.
“We will keep up our model initiative as planned: In 2009 we’ll continue to offer our customers a succession of new models,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales of AUDI AG.
Audi achieved growth especially in the European markets and in the Asia-Pacific region. In Western Europe, unit sales of around 53,900 in December surpassed the prior year’s December by 22.7 percent (2007: 43,969). In the entire year of 2008, Audi sold some 667,000 cars in this region, 2.5 percent more than in the prior year (2007: 650,407). These excellent sales volumes also resulted in record market shares in Western Europe and Germany.
In the Asia-Pacific region, Audi delivered new cars to around 14,000 customers in December, an increase of 15.6 percent in unit sales (2007: 12,097). During the entire year, 155,100 customers bought an Audi in this region – 15.6 percent more than in 2007.
In the USA, the third-largest export market for the premium brand from Ingolstadt, sales of 87,760 cars in 2008 amounted to a 6.1 percent drop from the prior year (2007: 93,506). In December Audi sold 7,712 units here, 9.3 percent fewer than in the prior year (2007: 8,504).