Οι πρώτοι έξι μήνες του 2011 πέρασαν και οι Γερμανικές αυτοκινητοβιομηχανίες βγάζουν τα αποτελέσματα τους για το πως κινήθηκαν οι πωλήσεις τους. Τα ηνία εξακολουθεί να τα κρατά η BMW αφού πούλησε 689.861 αυτοκίνητα τους 6 μήνες του 2011. Ακολουθεί η Audi με 652.950 και στην τρίτη θέση βρίσκεται η Mercedes με 610.531. Αξιοσημείωτο είναι το γεγονός ότι και τα τρία brand έχουνε δει αύξηση των πωλήσεων τους αφού σε σχέση με τις πωλήσεις του πρώτου εξαμήνου του 2010 :
- Η BMW πούλησε 689.861 έναντι 585.750 το 2010 ( αύξηση 17.8%)
- Η Audi πούλησε 652.950 έναντι 554.864 το 2010 (αύξηση 17.7%)
- Και η Mercedes πούλησε 610.531 έναντι 556.691 το 2010 (9,7%)
Περισσότερες λεπτομέρειες μπορείς να βρεις στα δελτία τύπου που ακολουθούν.
[Πηγή: BMW, Audi, Mercedes-Benz | Photo Copyright: Sean Gallup/Getty Images]
[learn_more caption=”Δελτίο Τύπου”]
BMW Group sales reach all-time high in the month of June
- Deliveries increase by 15.9% to 165,855 vehicles in June
- Best first six months ever with 833,366 units sold
- Record sales in first half year for all three brands
Munich. The BMW Group delivered more vehicles in June than ever before in a month. A total of 165.855 BMW, MINI and Rolls-Royce brand vehicles were sold, which is an increase of +15.9% on sales in June last year (prev. yr. 143,156 units) and also a new all-time high.
The company also achieved a new high for the first six months: Group retail volume for the year to the end of June increased by more than 137.000 units to 833.366 vehicles, which represents a growth of 19.7% compared to the first half of 2010.
In June, the BMW brand delivered 134,432 (prev. yr. 119,663) vehicles to customers worldwide – an increase of 12.3%. Year-to-date, BMW brand sales rose 17.8% to 689,861 automobiles (prev. yr. 585,750).
MINI reported sales of 31,111 vehicles in June, a new record for the month and an increase of 34.1% over the 23,202 cars sold in June, 2010. Year-to-date, MINI sales are up 29.8% on volume with 141,913 compared to 109,302 in the first six months of 2010.
Rolls-Royce had a record first half of the year with 1,592 motor cars sold (prev. yr. 970 / +64.1%).
Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “We have just achieved another record month in sales and the best six months in our company’s history. These figures reflect the strong global demand for BMW, MINI and Rolls-Royce cars and Motorcycles. We aim to continue our balanced growth, in both mature and emerging markets. Due to the model cycle and the year-on-year base effect we do anticipate a somewhat slower rate of growth in the second half of the year.”
Double-digit growth across all continents contributed to the Group’s record first half in 2011: Sales rose in Europe (437,373 vehicles / +12.3%) and in the Americas (178,903 vehicles / +18.7%) as well as in Asia (189,254 vehicles / +47.3%).
In the first half of 2011, the Group had more vehicle registrations in its home market of Germany (149,786, +10.6 over prev. yr.), than in any other country. The US reported the sale of 143,521 vehicles in the same period, which represents a growth of 18% over the first half of 2010. China continues to see strong double digit growth and the company reported the sale of 121.614 vehicles year-to-date, which is a growth of 61 percent over 2010. The Group also saw impressive growth in the dynamic young markets of Brazil (+69%) Russia (+31.6%), India (+107.2%), Korea (+71.9%) and Turkey (+179.6%) in the first six months of 2011.
BMW brand: X3 more than doubles sales in the first half of 2011
The BMW X3 continued its strong sales success in June with 10,743 units (prev. yr. 4,651 / +131%). Year-to-date, the new BMW X3 has sold 53,522 compared with 24,836 in the same period of 2010, an increase of 115.5%. With a total of over 250,000 units sold since its introduction in March last year, the new BMW 5 Series Sedan continues to be a highly successful model and is global market leader in the premium upper mid-size segment. In June, 28,014 BMW 5 Series were purchased (prev. yr. 19,470 / +43.9%) and 158,562 year-to-date which is 91.3% percent more than the previous year (82,905). The new BMW 6 Series got off to a good start since its launch in March and has already been delivered to around 2,500 customers. The BMW 7 Series had its strongest first six months ever with 31,764 cars sold (+3.4%).
MINI brand: Record first six months
The January to June numbers of 141,913 are the highest achieved since MINI’s relaunch in 2001. More than 40,000 customers bought the new MINI Countryman in the first half of 2011. In June, MINI announced that a new member will join the family in autumn 2011, the MINI Coupé.
Motorcycles: Highest first half-year figures in history
In June, a total of 11,831 (prev. yr. 11,584 / +2.1%) vehicles were delivered to customers.
In the first half-year of 2011, BMW Motorrad sold 60,580 (prev. yr. 57,015) vehicles – more than ever in a first half-year. This represents a retail growth of 6.3 % from the first half of 2010. In a challenging environment in the market segment greater 500 cm3, BMW Motorrad was still able to reach an excellent sales result in the first half-year and remains consistently on a growth path. The demand for BMW motorcycles is very high across all models. The Boxer model range still registers the highest sales volume by far. With 1,255 units, sales of the K 1600 Super-Tourer with 6-cylinder engine which was introduced in Spring 2011 exceeded expectations. Husqvarna Motorcycles delivered 3,530 Motorcycles year-to-date (prev. yr. 4,659 / -24.2%), including 450 in June.
BMW Group sales in/up to June 2011 at a glance
Please note: Rolls-Royce YTD sales figures will be included in the sales releases on a quarterly basis.
|In June 2011||Comp. to previous year||Up to/incl. June 2011||Comp. to previous year|
|BMW Group Automobiles||165,855||+15.9%||833,366||+19.7%|
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.
AUDI AG: record deliveries of more than 652,950 cars in first half
- Growth driven by Audi A1, A8 and SUVs
- Sales chief Schwarzenbauer: “Substantially improved sales performance thanks to strong European markets”
- New A6 Avant and Q3 to be introduced in second half of the year
AUDI AG delivered more than 652,950 cars to customers worldwide in the first six months of the year, an increase of 17.7 percent on the same period in 2010. Demand for the premium carmaker’s SUV models rose significantly, while the Audi A1 and the A8 brought additional growth.
“The first half of the year was clearly better than we had expected – above all thanks to a strong performance in European markets,” comments Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “We are also optimistic about the coming months. Even though the second half is traditionally weaker, we will be launching high-volume models specifically important to European markets, the new A6 Avant and the Audi Q3.”
From January through June, total sales in Europe rose by 13.5 percent to around 382,850 cars. The main drivers of this growth were the Audi A1 and the A8, the latter having been steadily increasing its market shares since its introduction at the start of last year. And the brand has significantly increased its presence in the luxury class with the Audi Q7: In Europe, sales of Audi’s large SUV gained 23.5 percent over the same period last year.
The German market delivered significant growth over this period. With a total of 125,091 cars sold, AUDI AG improved on the prior-year period by 15.7 percent – thanks to the new A1, the A7 and strong growth of the A6 sales.
Other notable sales increases were achieved in France (up 26.1 percent), and in the highly design-minded markets United Kingdom (up 11.7 percent) and Scandinavia. In Scandinavia, sales leaped by 19.3 percent to 10,423 cars in Sweden, by 28.7 percent to 4,310 cars in Norway, by 29.3 percent to 3,898 cars in Finland and by 30.2 percent to 3,678 cars in Denmark. Demand for Audi models also rose in Eastern Europe– with 24.1 percent more units sold in Russia, bringing the total to 11,757 cars.
In the United States, Audi advanced by 15.4 percent to 55,909 cars in the first half of the year. The brand’s new flagship model, the A8, was likewise well received there and its SUVs gained considerable ground. Sales of the Q5 were up 14.2 percent, with the Q7 registering a huge 41.2 percent rise in sales.
Progress in Asia was again dominated by rising sales figures in the biggest market, China. Audi sold 140,699 cars there in the first half of the year, 28 percent more than in the first six months of 2010 and substantially more than in its German home market. Significant growth was seen in the lower segments. Although the luxury models continued to dominate the picture – the Audi A6 is easily the top-selling model on 54,529 units – sales of the Audi Q5 almost doubled (+97.4 percent) and sales of the A4 gained a further 34.2 percent.
The other Asian country among the booming BRIC countries, India, is becoming an increasingly important market for Audi. With unit sales of 2,802 cars over the first six months – a rate of increase of 100.1 percent – India lay well ahead of the main growth markets in America, namely Brazil (2,182 cars, up 47.0 percent) and Argentina (2,657 cars, up 29.5 percent).
Schwarzenbauer added: “In China mobility is happening top-down. That society’s elite has long been driving full-size cars; the new, affluent middle class is now discovering smaller premium vehicles. In India, mobility is taking shape in the lower segments; the premium market for larger vehicles is now growing continuously. We have decided to introduce our new Audi Q3 in India to support that development.”
The markets at a glance:
|Sales AUDI AG||For month of June||Cumulatively|
|2011||2010||Change from 2010||2011||2010||Change from 2010|
| – China
Mercedes-Benz Sets Triple Sales Record: Best Month of June, Best Quarter, and Best First Half of a Year in the Company’s History
- Dr. Joachim Schmidt:“The first half of the year went very well for Mercedes-Benz. Our aim is to continue this trend. In the second half of 2011 we want to achieve further growth compared to last year.”“We’re on the right track, and this year we have our sights set on achieving an all-time sales record by selling more than 1.3 million Mercedes-Benz passenger cars and smart fortwo.”
- High growth rates in the BRIC countries, double-digit growth in the U.S., strongest premium brand in Germany
- New C-Class sedan and S-Class market leaders
- smart fortwo posts growth in June – increase of 8.0 percent in the first half of the year
Stuttgart – Mercedes-Benz sales are once again setting new records: Last month the brand had its best June ever. Worldwide, a total of 120,510 passenger cars (June 2010: 113,297) were delivered to customers, an increase of 6.4 percent compared to the same month last year, when a high sales volume was recorded. Thanks to the strong sales in June, the second quarter of this year was the highest-volume quarter ever; sales increased 7.2 percent to a total of 329,979 units (Q2 2010: 307,733). In the first half of the year overall, Mercedes-Benz thus sold more vehicles than in the first half of any previous year. From January to June, 610,531 customers (Jan.-June 2010: 556,691) decided to buy a Mercedes-Benz brand vehicle, an increase of 9.7 percent.
Dr. Joachim Schmidt, Executive Vice President Sales and Marketing Mercedes-Benz Cars: “The first half of the year went very well for Mercedes-Benz. We achieved double-digit increases in many markets, our products are in demand, and we succeeded in setting a new record. Our aim is to continue this trend. In the second half of 2011 we want to achieve further growth compared to last year.” In addition to the very popular new C-Class generation, the new M-Class will also be a driver of the positive development. Customers can order the M-Class starting on July 11, the market launch in Western Europe will be in fall. Dr. Schmidt: “We’re on the right track, and this year we have our sights set on achieving an all-time sales record by selling more than 1.3 million Mercedes-Benz passenger cars and smart fortwo.”
The first half of this year was marked by dynamic development and high growth rates, particularly in Asia and the BRIC countries. Sales of Mercedes-Benz vehicles in China rose 52.3 percent to the record-setting level of 92,174 units (Jan.-June 2010: 60,511). Deliveries in June were up 19.1 percent compared to June 2010, with 16,278 units (June 2010: 13,667) sold – yet another new record. Dr. Schmidt: “In China we will begin production of the GLK for the Chinese market later this year. From 2013, we will gradually start with the local production of three of our new compact cars, thus establishing the conditions for continued dynamic growth of Mercedes-Benz in China. We expect to sell 300,000 units there in 2015.”
Good news was also reported in the other Asian markets: In Taiwan (plus 45.0 percent) and South Korea (plus 16.6 percent) Mercedes-Benz surpassed the previous best marks in the first half of the year. This was also the case in India (plus 40.3 percent) and Russia (plus 70.6 percent). Mercedes-Benz sales in Brazil were up 34.7 percent compared to the first half of 2010. In June, Mercedes-Benz achieved the best month of the company’s history in Brazil and Russia.
The brand was also very successful in its second largest market, the U.S. Sales were up 13.0 percent to 20,652 passenger cars in June (June 2010: 18,269). Deliveries to American customers totaled 110,926 units (2010: 103,674) for the first half of the year, an increase of 7.0 percent. In Canada, Mercedes-Benz set a new record for the period of January through June (14,503 units, plus 1.5 percent).
Mercedes-Benz remained the best-selling premium brand in Germany last month. Sales totaled 26,747 vehicles, nearly reaching the high sales volume of June 2010 (26,974). Since the beginning of the year, deliveries have risen slightly to 123,013 units (Jan.- June 2010: 122,458). In Western Europe (without Germany), Mercedes-Benz sold 153.830 passenger cars in the first half of 2011, a slight increase compared to last year (Jan.-June 2010: 152.332) – despite decreases in many of the total markets. There was especially strong demand for Mercedes-Benz vehicles in the U.K. (plus 11.7 percent), Belgium (plus 13.0 percent), and Sweden (plus 20.0 percent).
The new-generation C-Class, the S-Class sedan, and the SUVs were important growth drivers in the first half of the year. Since its introduction, the new generation C-Class sedan has been defending the leading position in its class – and did so once again in June. Sales in the C-Class segment increased 11.4 percent in the first half of the year; in June, they were up 18.7 percent. The C-Class estate, in particular, has recorded high growth since January (plus 38.5 percent). And the new SLK continues to be a strong performer: Sales of the car increased 23.9 percent in June. The S-Class succeeded in defending its position as the best-selling luxury-class sedan – in the month of June and in the first six months of the year, with a sales increase of 18.1 percent to 35,956 units since January. In the SUV segment Mercedes-Benz has set new records every month since the beginning of the year with sales rising by 30.7 percent to 118,629 units. Deliveries of the GLK were up 43.1 percent compared to the same period last year, and sales of the new generation of the R-Class increased by 67.5 percent. Shortly before the market launch of the new M-Class, sales of the vehicle rose another 13.2 percent. Also very popular was the G-Class with an increase of 59.7 percent compared to the first half of 2010. In the E-Class segment, Mercedes-Benz recorded growth of 8.0 percent in the first six months of 2011. Demand was especially strong for the E-Class convertible (plus 80.1 percent). The new CLS also performed very successful during the first six months of this year (plus 155.4 percent).
The facelifted smart fortwo continues to set a dynamic pace. In June the two-seater posted worldwide growth of 7.9 percent, with 10,314 units delivered (June 2010: 9,560). Deliveries to customers worldwide totaled 54,801 units in the first half of the year (Jan.-June 2010: 50,723), an increase of 8.0 percent. In Germany, demand for the smart rose 19.2 percent to 15,729 units, making it number one in its segment in every month from January to June. Sales development was also very positive in France, where smart deliveries increased 11.4 percent in the first six months of 2011. In China the smart continues to write a dynamic success story: Since January, more than four times as many customers chose the two-seater as was the case in the same period last year, 5,493 vehicles were delivered (Jan.-June 2010: 1,204 units).
Overview of sales by Mercedes-Benz Cars
|June 2011||Change in %||Jan.-June 2011||Change in %|
|Mercedes-Benz sales by market|
|– thereof Germany||26,747||-0.8||123,013||+0.5|
|– thereof the U.S.||20,652||+13.0||110,926||+7.0|
|– thereof Japan||3,710||+10.6||14,984||-1.5|
|– thereof China||16,278||+19.1||92,174||+52.3|