Η Land Rover παρουσίασε στην έκθεση της Νέας Υόρκης το DC100 Expedition concept, το Range Rover Evoque Cabrio που είδαμε στη Γενεύη καθώς και δύο ειδικές εκδόσεις των αυτοκινήτων της.


Το DC100 Expedition Concept, αποτελεί μια ακόμη εκδοχή του DC100 Concept που πρωτοπαρουσιάστηκε στην έκθεση της Φρανκφούρτης τον περασμένο Σεπτέμβριο, και με αυτό η Land Rover θέλει να διερευνήσει την πιθανότητα να ξεκινήσει να πουλά το Defender στην Αμερική. Το πρωτότυπο της Νέας Υόρκης, διαθέτει πολλά off road αξεσουάρ όπως γάντζο και σχάρες οροφής και είναι βαμμένο σε λευκό χρώμα, έχοντας πορτοκαλί λεπτομέρειες. Επίσης διαθέτει και ένα σόναρ ώστε να μπορεί να μετρά το βάθος του νερού, σε περίπτωση που αναγκαστεί να διασχίσει κάποιο ποτάμι.

Το Land Rover Discovery 4 HSE Luxury Limited Edition διαθέτει xenon φωτιστικά σώματα, ασημένια διακοσμητικά και 20″ ζάντες. Στο εσωτερικό όλο το ταμπλό έχει επενδυθεί με δέρμα και διαθέτει ξύλινες επενδύσεις Dark Zebrano και ένα νέο διάτρητο δερμάτινο τιμόνι.

Τέλος το Range Rover Sport Supercharged Limited Edition διαθέτει κόκκινες λεπτομέρειες στο εξωτερικό και με κόκκινες δαγκάνες φρένων. Στο εσωτερικό υπάρχουν δίχρωμες δερμάτινες επενδύσεις, carbon διακοσμητικά και 825 Watt ηχοσύστημα της Harman Kardon. Μόλις 500 μονάδες θα βγούνε στη παραγωγή και θα πουληθούν όλα στην αγορά της Αμερικής σε δύο χρώματα, Firenze Red, Orkney Grey, Fuji White και Santorini Black.

Τέλος, η Land Rover φαίνεται ότι θέλει ακόμη ένα ποιο ακριβό μοντέλο από αυτά της Range Rover, ώστε αυτό να τεθεί απέναντι από τα SUV που ετοιμάζει η Bentley, Lamborghini και Aston Martin.

[Πηγή: Land Rover]

Δελτίο Τύπου

Land Rover Celebrates 25 Years At The 2012 New York Auto Show

Land Rover celebrated 25 years in North America during the 2012 New York Auto Show in New York City Tuesday at an exclusive night of luxury, history and design. Georgina Chapman, Co-Founder of Marchesa joined Land Rover to help celebrate this milestone at a VIP celebration where the 1987 Range Rover Classic and 2012 Range Rover Evoque were on display. NFL star Bart Scott and TV personality Kelly Bensimon, were also on hand and shared details of their own Land Rover vehicles.

Loyal customers and media at the event, held at The Park in New York’s Chelsea neighborhood, were the first in New York to interact with the new DC100 expedition version. To celebrate the 25th Anniversary of Land Rover North America, Land Rover has produced an updated version of the DC100 Concept equipped for expedition use. The DC100 explores possible design directions for the future of the iconic Land Rover Defender.

Earlier in the day consumers were invited to an urban off-road adventure where they drove the 2012 model year vehicles at a custom-made course in the heart of New York City’s meatpacking district. Heritage Land Rovers on display at the off-road course included: 1987 Range Rover, 1993 Land Rover 110, 1995 Range Rover Classic, 1995 Camel Trophy Discovery and a 1966 Series IIA.

“The outlook for the company in this its 25th anniversary year in the US is strong and deserving of recognition here in New York City, our largest metro Range Rover market in the world,” said Kim McCullough, Brand Vice President, Land Rover North America. “With the renewed focus, enthusiasm and energy that the company holds for the brand, I have no doubt the next 25 years will be as strong as the last.”

After being founded in 1948, the iconic Land Rover Range Rover was officially introduced to the United States 25 years ago this year in 1987. The Range Rover created a new automotive market segment: the luxury sport utility. At the time of its launch in 1987, the $30,850 retail price made it the most expensive vehicle of its type. In the past quarter century, the growth and acceptance of the Land Rover brand in the U.S. marks a true product and brand success story. That success is defined by loyal customers, a distinct authentic brand and consistent sales success. More than 575,000 Land Rover vehicles have been sold in North America since 1987 establishing the U.S. as the world’s largest market for Land Rover’s Range Rover SUVs and New York City the largest metro market.

The original Range Rover (colloquially known as the “Range Rover Classic”) established a new market segment for dual-purpose vehicles that could go almost anywhere and has been the platform for numerous technological innovations in the industry. Its unmatched capability, rich heritage, and favored status among world leaders, entertainment personalities, athletes and design visionaries has established the Range Rover as a benchmark icon. Land Rover’s latest success story is the launch of the award winning 2012 Range Rover Evoque, the company’s lightest and most fuel-efficient SUV ever. The all-new Range Rover Evoque has received over 95 international awards including the 2012 ‘North American Truck of the Year’ and the 2012 Motor Trend ‘SUV of the Year’. The award winning Range Rover Evoque is currently sold out and expected to remain on backorder for the remainder of 2012.

Sophisticated Versatility With The Discovery 4 HSE Luxury Limited Edition

  • Host of customer feature upgrades including Harman/Kardon® LOGIC7® Premium Audio
  • Bright silver detailing creates a stunning and distinctive look
  • Sumptuous choice of unique premium leather interiors
  • 20-inch 10-spoke alloy wheels
  • On sale in the UK from July 2012 with prices starting at £56,995 on the road

Whitley, UK, April 4 2012 – Land Rover today reveals the new Discovery 4 HSE Luxury Special Edition at the New York Motor Show.

Available exclusively in Santorini Black, the new Discovery 4 HSE Luxury Special Edition is guaranteed to turn heads with a distinctive new exterior look. Bright silver finishing picks out the full-length roof rails and complements the Noble plated door mirror caps and Titan Silver bonnet script and tailgate badge. The grille treatment is the opposite of the existing style, the grille surround and fender vents finished in Indus Silver and the grille vanes in body colour.

Subtle yet sophisticated detailing is carried through to the rear of the vehicle by a bright finisher along the sides and tailgate, completed by a bright, stainless steel bumper tread strip and a unique bright metal badge showcasing ‘HSE LUXURY’. Door handles are in body colour and the exterior is finished off with a set of 20-inch, 10-spoke alloy wheels.

Land Rover UK Managing Director, Jeremy Hicks said: “Retaining the Discovery 4’s go anywhere, do anything capability, the HSE Luxury edition takes comfort and luxury to the next level.

“Extended personalisation, superior equipment levels, striking exterior finish, combined with great efficiency and performance make the Discovery 4 HSE Luxury a truly desirable purchase.”

The interior of the HSE Luxury Edition boasts premium Ebony or Ivory leather. Customers will also enjoy an extended Windsor Leather Pack to the fascia top, instrument panel binnacle, door top rolls, armrests and pull. The interior detailing is complete with a new Dark Zebrano veneer and twist pile luxury carpet mats with contrasting edging.

A host of feature upgrades are also available with this Special Edition model, including the Harman/Kardon® LOGIC7® Premium Audio system which provides a staggering 825W of power. Combining the impressive Harman/Kardon® system together with the Rear Screen Entertainment with 8″ screens and wireless headphones featuring Whitefire® technology, creates a full home cinema effect all in the comfort of the rear seats. Privacy glass and a front centre console cooler box complete the specification.

The Discovery 4 HSE Luxury Edition is powered by the peerless 256PS SDV6 diesel engine with a 0-60mph time of 8.8 seconds and top speed of 112mph (180kph). The engines are equipped with the super-efficient ZF HP70 8-speed automatic transmission tuned to improve efficiency and reduce CO2.

The premium interior and exterior enhancements to this HSE Luxury model, paired with engines that combine efficient levels of power and torque, further consolidate the Discovery 4’s position as the most versatile all-purpose vehicle on and off the road.

The Land Rover Discovery 4 HSE Luxury will go on sale in the UK from July 2012 with prices starting at £56,995 on the road

LAND ROVER ANNOUNCES DISTINCTIVE NEW RANGE ROVER SPORT HSE ‘RED’ AND ‘LUXURY’ EDITIONS

  • Range Rover Sport HSE ‘Red’ o Four external colours highlighted by a distinctive Salsa Red fender vent logo bar o Unique, 20-inch 5-split spoke diamond turned alloy wheels o Choice of four unique seat trims o Embossed ‘SPORT’ logos on headrests and floor mats o On sale in the UK from June 2012 with prices starting from £58,020
  • Range Rover Sport HSE ‘Luxury’ o Unique 20-inch Style 6 5-spoke alloy wheels o Contrast seat stitching, extended leather pack and heated steering wheel o Harmon/Kardon® LOGIC 7® Surround Sound system with 17 speakers and 825 watts o HSE Luxury badge o On sale in the UK from June 2012 with prices starting from £58,020

Whitley, UK, April 4 2012 – Land Rover today reveals the new Range Rover Sport HSE ‘Red’ at the New York Motor Show – Range Rover Sport’s biggest metropolitan market. In addition the Range Rover Sport HSE ‘Luxury’ is also announced.

Powerful, elegant and with a striking presence, the Range Rover Sport already delivers outstanding levels of excitement and unabashed style. The new Red and Luxury models go one step further with a combination of exterior treatments and interior detailing which take the Range Rover Sport’s winning mix of style and presence to the next level.

Based on the HSE, the Range Rover Sport HSE Red comes in Firenze Red, Orkney Grey, Fuji White and Santorini Black. The Santorini Black mesh grille is highlighted by a Noble bezel and black surround. Bonnet badges and tailgate finisher are in Atlas Silver and the rear ‘SPORT’ badge is finished in Salsa Red. Striking fender vents provide a focus for the Red edition scheme with a bright red logo bar set against a Santorini Black grille and finished by an Atlas Silver surround. Unique, 20-inch alloy wheels add the finishing touch to a unique look.

The interior is finished in the HSE Ebony colourway and there’s a choice of four dedicated seat trim styles. Seat inserts can be chosen in Pimento Red, Cirrus, Lunar Grey or Ebony with contrasting stitching. Seats have the Sport logo embossed on the headrest and this is picked up on the floor mats where the logo is embroidered in red to match the striking exterior badge colours.

The Range Rover Sport HSE Red is driven by the powerful and efficient 255hp 3.0 SDV6 diesel engine combined with the ultra-refined and responsive 8-speed automatic gearbox. Chassis, suspension and brakes remain amongst the most advanced in the world endowing the Range Rover Sport with uncompromised ability both on and off-road. A wide range of e_Terrain features ensure peerless performance is delivered in the most efficient way possible.

The Range Rover Sport HSE Luxury benefits from a host of optional equipment to create a sumptuous interior providing supreme levels of comfort and convenience. The Luxury edition features unique 20 inch five spoke alloy wheels, extended leather pack, heated steering wheel, contrasting stitching and the outstanding Harmon/Kardon® LOGIC 7® Surround Sound system with 17 speakers delivering 825 watts.

Laura Schwab, Marketing Director, Land Rover UK said: “The Range Rover Sport HSE Red and Luxury editions add more choice and personalisation to one of the most dynamic SUV offerings in the market.

“Striking yet contemporary, for those who wish to set themselves apart from the norm, these two new models add an extra dimension of comfort, style and luxury.”

Both the Range Rover Sport HSE Red and Luxury will go on sale in the UK from June 2012 with prices starting from £58,020.