Δεν καταλαβαίνουν από κρίση οι Γερμανικές αυτοκινητοβιομηχανίες, αφού και τον Μάιο είδαμε τις πωλήσεις τους να αυξάνονται κάνοντας ρεκόρ. Η BMW πούλησε 129.150 αυτοκίνητα (+6.6%), ενώ από την αρχή του έτους έχει πουλήσει 607.207 αυτοκίνητα, +9.3%. Η Mini πούλησε τον Μάιο 27.527 αυτοκίνητα (+5.5%) ενώ από την αρχή της χρονιάς πούλησε 119.532 αυτοκίνητα +7.9%. Η Rolls Royce πούλησε μόνο τον Μάιο 280 αυτοκίνητα, ενώ το BMW Group από την αρχή του έτους έχει πουλήσει 728.029 αυτοκίνητα, +9.1%.
Η Audi από την μεριά της ανακοίνωσε ότι τον Μάιο πούλησε 128.900 αυτοκίνητα, αύξηση 13.7%, ενώ από την αρχή του έτους, έχει πουλήσει 600.200 αυτοκίνητα (+12.1%). Η Audi επαναπροσδιόρισε μάλιστα και τον στόχο της για το 2012, αφού στοχεύει πλέον σε 1.4 εκατ. πωλήσεις.
Περιμένουμε να δούμε και τις πωλήσεις της Mercedes-Benz, ώστε να δούμε ποια από τις τρεις γερμανικές αυτοκινητοβιομηχανίες έκανε καλύτερες πωλήσεις τον Μάιο, αν και η BMW δύσκολα θα χάσει την πρώτη θέση. Περισσότερες λεπτομέρειες για τις πωλήσεις της Audi και της BMW μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.
[Πηγή: Audi, BMW]
Munich. BMW Group sales recorded solid growth once again in May. With 156,957 BMW, MINI and Rolls-Royce brand automobiles delivered worldwide (prev. yr. 147,565 / +6.4%), the BMW Group achieved its best-ever May sales result. A total of 728,029 (prev. yr. 667,523 / +9.1%) vehicles have been delivered to customers since the start of the year, exceeding the previous year’s first five months by more than 60,000 units.
Ian Robertson, Member of the Board of Management, Sales and Marketing BMW, said in Munich on Monday, “Our vehicle portfolio continues to be in strong demand and once again we achieved record sales in the month of May. Exceptional new products such as the BMW 6 Series Gran Coupé, which we launched on the 1st of June, as well as the new BMW 7 Series, will continue to drive momentum. We are well on our way to achieving a new all-time high for sales in the year 2012.”
The BMW Group made strong gains in Asia in the month under review with 41,289 vehicles delivered (prev. yr. 32,839 / +25.7%). Mainland China accounted for 27,815 deliveries, an increase of 31.5% over the same month last year (prev. yr. 21,150). Year-to-date, 135,026 BMW and MINI vehicles have been sold in Mainland China (prev. yr. 100,456/ +34.4%).
Gains were solid across America with 35,127 vehicles delivered in May (prev. yr. 33,266 / +5.6%). In the U.S., 28,321 vehicles were delivered last month, an increase of +7.1% over the same month last year (prev. yr. 26,452). Year-to-date, the BMW Group is up 12.2% on sales of 130,843 in the first five months of 2012 compared to 116,656 in the same period in 2011.
In Europe, sales remained at the previous year’s level, with 75,374 units sold (prev. yr. 76,668/ -1.7%). Several markets in northern and central Europe experienced robust growth in May, for example the U.K. (13,438/ +8.9%), the Netherlands (2,500/ +33.8%), and Austria (2,137/ +10.5%). In Germany, a total of 27,796 new BMW and MINI vehicles were registered in May. (prev. yr. 29,350/ -5.3%). The BMW brand accounted for 24,116 registrations (prev. yr. 24,768/ -2.6%) and MINI for 3,680 registrations (prev. yr. 4,582/ -19.7%). Year-to-date, 121, 202 BMW and MINI vehicles have been registered in Germany, an increase of +1.1% (prev. yr. 119,873).
BMW: Worldwide sales of BMW brand vehicles climbed to 129,150 units (prev. yr. 121,170 / +6.6%) in the month under review. A total of 607,207 BMW brand vehicles (prev. yr. 555,440) have been delivered to customers worldwide since the start of the year – an increase of +9.3%. Demand for the BMW 1 Series 5-door Hatch remains strong with 14,748 vehicles delivered in May, an increase of 59.4% over the same month last year. The 3-door version of the BMW 1 Series Hatch will be launched in September, along with the new BMW 3 Series Touring. The BMW 3 Series Sedan continued to reported healthy gains in May with a total of 22,385 vehicles delivered to customers, an increase of 12.3% compared to last year (prev. yr. 19,931). Sales of the BMW X3 continued to climb, with 12,563 units sold in May, an increase of 23.4% over the previous year (10,181). The BMW 5 Series also reported strong gains in May with 32.236 vehicles delivered (prev. yr. 26,457/ +21.8%) and continues to command its segment. Growth was further driven by the BMW 6 Series which was delivered to 2,011 customers worldwide in May (prev. yr. 846/ +137.7%).
MINI: Worldwide sales for MINI climbed 5.5% to 27,527 vehicles in the month under review (prev. yr 26.104). MINI had an excellent month in parts of Asia, such as China (2,315/ +40.3%) and Japan (1,330/ +25.5%), as well as in its largest market, the U.S. (6,153/ +6.1%). Year-to-date, MINI sales are up +7.9% with 119,532 units compared to 110,803 in the first five months of 2011.
Motorcycles: In the first five months of 2012, BMW Motorrad sold 48,918 (prev. yr. 48,749) vehicles. This represents a growth of +0.3% compared to the same period in 2011. Sales for the month of May fell by 8.8% to a level below that of the previous year – a total of 11,457 motorcycles (prev. yr. 12,568) were delivered to customers.
Husqvarna Motorcycles recorded a rise in deliveries for the fifth month in a row. Year-to-date, Husqvarna delivered 4,420 motorcycles (prev. yr. 3,080 units), an increase of +43.5 %. In May, 860 vehicles (prev. yr. 537 units) were delivered to the Husqvarna dealership network, +60.1 % more than in the same month of the previous year.
BMW Group sales in/up to May 2012 at a glance
|In May 2012||Comp. to previous year||Up to/incl. May 2012||Comp. to previous year|
|BMW Group Automobiles||156,957||+6.4%||728,029||+9.1%|
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has bee
- Sales chief Schwarzenbauer: “New sales target for 2012 of 1.4 million cars”
- Around 128,900 deliveries worldwide in May (+13.7 percent)
- Sales increase of 8.1 percent in Germany
AUDI AG achieved an all-time sales record for May with around 128,900 cars delivered and a 13.7 percent gain compared with the same month last year. The company sold around 600,200 cars worldwide in the first five months (+12.1 percent) and has now set itself a target of 1.4 million cars by the end of the year. Thanks above all to the highly successful new Audi A6, sales figures once again rose in all regions worldwide in May – most notably in China, up 44.2 percent. In North America, sales figures climbed by 10.3 percent; in Europe, the new Audi Q3 and A1 Sportback contributed to growth of 3.8 percent.
“The current order intake proves that the first half of the year will exceed our expectations in all regions. We have therefore now set ourselves a new target of 1.4 million deliveries for the year as a whole,” said Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “Our growth in Europe continues to clearly buck the market trend, with especially stable development in Germany and the United Kingdom. We plan to set new sales records in 2012 in both markets.”
In Germany, demand for Audi models has risen much more strongly than the total market since the beginning of the year; in May it rose by 8.1 percent to 25,307 units. The success of the new Audi A6 played an important role: with 21,808 deliveries, more consumers chose this luxury class model line between January and May than any other premium model in this segment. The A6 is also the first choice in this class for German fleet customers. It therefore reinforces the positive development Audi experienced in its booming fleet business, which also resulted in a 9.8 percent increase in sales of the A4 Avant in May.
Audi UK experienced a record start to the year, mainly due to the new A6 as well as the remarkably strong end of lifecycle of the current A3. Sales of the A3 climbed in the United Kingdom during the first five months of the year by 8.5 percent to 14,081 units: a few weeks prior to the market launch of its successor. Audi sold a total of 10,015 cars in the United Kingdom during the past month – which was 10.8 percent more than in May 2011.
Audi also exceeded its deliveries of last year’s May in France, the company’s third-biggest sales market in Europe: The 5,501 cars handed over to customers in May represent an increase of 3.6 percent. As in other markets on the continent, the new A1 Sportback and Q3 attracted additional customers to Audi France dealerships. Throughout Europe as a whole, the Ingolstadt-based company has already delivered around 32,000 units of the Q3 since January. The SUV model is also playing an important role in the growth of Audi in Eastern Europe: With a 27.9 percent increase in sales between January and May to around 23,400 cars, the region has now taken on a dimension for Audi on a par with major European markets like Italy and France.
Among the biggest markets in the Asia-Pacific region, South Korea achieved the strongest growth in May with an increase of 55.3 percent. Since January, total deliveries here amounted to 5,876 cars, an increase of 48.4 percent. Audi maintained the strong pace of growth of the previous months in China, with the 36,278 cars sold in May amounting to a 44.2 percent increase. Between January and May, 160,562 customers in China received their new Audi, a gain of 42.0 percent compared with the previous year. Locally produced models once again contributed substantially to Audi’s growth in the past month – led by the sustained success of the Audi Q5: its sales figures climbed in May by 80.3 percent, nearly doubling since January compared to the same period last year (up 90.3 percent to 37,438 units). Audi’s flagship A8 model enjoys similarly strong momentum: since the beginning of the year, the luxury sedan has experienced a 91.3 percent increase in sales in China, with 7,409 units sold.
The brand’s worldwide initiative in the top segments is having a significant impact on sales figures in other markets of the Asia-Pacific region as well – such as Japan, where total sales of all Audi full-size models grew in the first five months by more than 100 percent, although the new A6 Avant did not arrive in dealerships until February. Since January, Audi Japan has increased deliveries of all model lines combined by 17.6 percent to 9,521 cars.
In the United States, sales of cars with the four rings increased in May by a considerable ten percent to 11,503 deliveries. Gains mainly achieved by the new A6 Sedan and both the Q5 and Q7 SUV models more than offset the effects of two major model changes: the imminent US introduction of the new generation of the A5 as well as of the A4, Audi of America’s top-selling model. Since January, Audi has sold 52,494 cars in the United States, 14.5 percent more than in 2011.
|Sales for AUDI AG||In May||Cumulative|
|2012||2011||Change from 2011||2012||2011||Change from 2011|
|– China (incl. Hong Kong)||36,278||25,153||+44.2%||160,562||113,041||+42.0%|