500.000 Skoda Superb, τον Δεκέμβριο το ανακαινισμένο μουσείο της Skoda

Η Skoda ανακοίνωσε ότι κατασκεύασε το 500.000 στο Superb στο εργοστάσιο της στη πόλη Kvasiny της Τσεχίας. Το αυτοκίνητο ξεκίνησε τη κατασκευή του το 2001 με το επετειακό αυτοκίνητο να είναι ένα λευκό Superb Combi στην έκδοση Laurin & Klemen. Το Superb πωλείται σε 85 χώρες παγκοσμίως και το 2011 πούλησε 117.000 αυτοκίνητα, με το 40% εξ’αυτών να προορίζονται για την αγορά της Κίνας.

Παράλληλα η Skoda ανακοίνωσε ότι το ανακαινισμένο μουσείο της Skoda, θα ανοίξει σύντομα τις πύλες του. Το μουσείο το έχουνε επισκεφτεί από το 1997, περισσότεροι από 1.5 εκατ. κόσμος με το 60% από αυτούς να είναι Τσέχοι.

Οι εργασίες ανακαίνισης του μουσείου θα ολοκληρωθούν τον Δεκέμβριο του 2012 και θα έχε έκταση 1.800 τ.μ. Μέσα σου θα εκθέτονται περίπου 45 αυτοκίνητα, ποδήλατα μοτοσικλέτες αλλά και αρκετά ακόμη εκθέματα από την ιστορία της Skoda. Το μουσείο θα χωρίζεται σε 3 θεματικές ενότητες, την Tradition, την Evolution και την Production. Περισσότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.

[Πηγή: Skoda]

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Production jubilee at ŠKODA’s Kvasiny plant: 500,000th Superb rolls off line

• ŠKODA’s flagship a success since 2001
• Saloon and Combi set standards in their class
• Worldwide Superb sales first topped 100,000 in 2011

Mladá Boleslav, June 22nd, 2012 – ŠKODA’s flagship, the ŠKODA Superb, has added another chapter to its success story, topping the mark of 500,000 units produced. The jubilee vehicle, a white Superb Combi Laurin & Klement, rolled off the line today at ŠKODA’s Kvasiny plant in the Czech Republic.

“Half a million ŠKODA Superb produced – that is a number which makes us proud,” said ŠKODA CEO Winfried Vahland. “The ŠKODA Superb is our brand’s flagship. It shows the great capability of the entire ŠKODA team and symbolises like hardly any other model our company’s outstanding performance. Since we introduced the car eleven years ago, total sales of our model palette have almost doubled,” said Vahland.

The ŠKODA Superb is sold in 85 countries worldwide. In 2011, the brand delivered about 117,000, topping the mark of 100,000 Superb sold for the first time. ŠKODA’s flagship first went on sale in China in 2009 and has since become one of the most popular models in its segment. In 2011, 40 per cent of all Superbs sold worldwide went to customers in China. China was also the site of a record-breaking journey in a ŠKODA Superb 1.4 TSI DSG: for the first time, an automobile drove from Shanghai to Beijing on less than one tank filling.

In 2001, the ŠKODA Superb saw its sales debut as ŠKODA’s then fourth model line. 136,068 units of the car’s first generation rolled off the line. The second-generation ŠKODA Superb has been a success on international markets as a saloon since 2008 and also as a Combi. To date, 363,932 have been built.

Uncompromising quality, a generous room offering, precise workmanship and an unbeatable price-value ratio make up the ŠKODA Superb’s simple, but effective formula for success. It is the roomiest saloon in its class.

The Combi boasts superlatives of its own. In addition, both versions offer the segment’s largest back-seat space, leaving the competition far behind.

Selected milestones of ŠKODA AUTO production since 1991:

• May 4th, 2012: 3 million Fabia built
• January 30th, 2012: 14 million cars built since 1905
• December 2011: 1.5 million Octavia II built
• October 2011: Mladá Boleslav plant production reaches 10 million
• September 2nd, 2011: 4 million MQ 200 transmissions built at Mladá Boleslav
• April 2009: 12 million cars built since 1905
• July 2006: 10 million cars built since 1905
• 1991: 5 million cars built since 1905

IMPRESSIVE NEW LOOK FOR ŠKODA MUSEUM

• Plans for complete redesign unveiled
• Interactive experience of brand’s tradition, evolution and production
• ŠKODA success story from many different angles
• New ŠKODA Museum as key pillar of brand communications

Mladá Boleslav, 21^st June, 2012 – ŠKODA AUTO presented its concept for the brand’s new museum today at its headquarters in Mladá Boleslav in the Czech Republic. Following completion of an extensive renovation in December 2012, visitors will be able to experience the history, development and production of the long-standing Czech automobile manufacturer hands-on. ŠKODA AUTO wants the redesigned museum to allow people to learn about the origins of today’s global brand. The new museum is housed in one of the first ŠKODA factory buildings.

Together, ŠKODA and Mladá Boleslav firmly belong at the heart of the European automobile industry. The museum reopening underlines once again how important ŠKODA AUTO’s history is to its current brand identity. Highlights of Czech engineering expertise will be on display over an area of 1,800 m², including around 45 automobiles, bicycles and motorcycles as well as a wide range of other exhibits from the company’s history.

The exhibition incorporates the latest interaction and communications findings to present ŠKODA history from different angles and appeal to the broadest-possible target audience. Additional restored ŠKODA vehicles will therefore be regularly integrated into the exhibition. Alternating exhibits in this way will allow constant new discoveries and surprises, and encourage visitors to return to the museum, located adjacent to the brand’s main plant in Mladá Boleslav. Additional special exhibitions and an attractive supplementary programme will ensure that the museum makes a lively contribution to ŠKODA corporate culture and public life in Mladá Boleslav.

Margit Adamová Černá, head of the ŠKODA Museum, explains: “ŠKODA’s rich past will not only be presented in depth in the new museum, but also brought to life in an emotional way for the first time.”

The realignment of the ŠKODA Museum will also play a key role in brand communications. The museum’s attractive design and clear structure reflect the ŠKODA brand’s core values: a focus on the essential, a people-centred approach and the element of surprise in “simply clever” details.

Visitors can experience a fascinating selection of historic ŠKODA vehicles in the new ŠKODA Museum and familiarise themselves with the main phases in the development of the automobile. “The museum will present the historic ŠKODA collection in a fresh and modern design that fits perfectly with the architecture of the former factory buildings,” adds Professor Thomas Hundt, the creative director responsible for museum and exhibition design at jangled nerves agency from Stuttgart.

Three topic areas bring history, development and location to life

The ŠKODA Museum will be divided into three areas that guide the visitor through the history of the company and its vehicle development:

• Automotive “gems” from different eras will be on display in the “Tradition” section. The visitor will find not only attractive cars, but also inspiring contrasts. Different ŠKODA brand values are highlighted under the headings “What drives us”, “What is important to us” and “What challenges us”. Historic vehicles are displayed in pairs to show visitors trends in automotive development. Further exhibits in display cases, wall charts and a permanent video presentation provide additional information to back up these impressions.
• In the “Evolution” section, the tour of ŠKODA history begins with company founders Václav Klement and Václav Laurin. ŠKODA vehicles presented in chronological order illustrate the most important milestones in vehicle development. Displayed on “shelves”, a collection of automotive icons provides visitors with an impressive overview of alternative vehicle exhibits. The room also features a parallel series of images and exhibits showcasing ŠKODA’s technical history. Media installations, films and interactive boards offer additional explanation of the exhibits. A so-called “ŠKODALab” also provides a glimpse of the future, while the adjacent library allows more in-depth research into the brand’s history.
• The third major exhibition area is all about “Production” and restoration, focusing on Mladá Boleslav’s key role as central production location and wellspring of the company’s tradition. In the “Workshop”, automobiles from earlier days are restored using the latest methods. Four raised platforms display cars in various stages of restoration – from “barn finds” to “gems“, with additional exhibits presented on a workbench. Large-scale picture panels, flip albums and projections bring the historic production facility to life. A panorama cinema offers an up-close experience of modern-day production.

Multifunctional design with space for large-scale events

The L&K hall in the heart of the museum is a multifunctional auditorium with 930 m² of space for events and special exhibitions. This function room can be expanded and opened up to the “Tradition” and “Production” exhibition areas.

The foyer is also multifunctional in design and can host smaller receptions. The new ŠKODA Museum also features a museum shop and a bright and modern café-restaurant.

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