Racing Legends Stirling Moss

Επικό, υπέροχο, απαράμιλλο, αριστουργηματικό και άλλα τόσα επίθετα δεν φτάνουν για να χαρακτηρίσουν αυτό το ντοκιμαντέρ στο οποίο ο Sir Patrick Stewart, ο διάσημος ηθοποιός του Hollywood, μιλά για έναν από τους μεγαλύτερους οδηγούς αγώνων όλων των εποχών, για τον Sir Stirling Moss.

Οι δύο ξεκίνησαν ένα ταξίδι στη Φλωρεντία με μια Mercedes 300SL Gullwing έτσι ώστε να αναπολήσουν ένα μέρος του διάσημου Ιταλικού αγώνα αντοχής Mille Miglia, ενώ στη συνέχεια μιλούν για την πορεία του στη Formula 1, τα ατυχήματα που είχε αλλά και την ιστορική του νίκη στο Βρετανικό GP.

Και μιας και πιάσαμε τους οδηγούς του παρελθόντος δες και τους Nelson Piquet και Nigel Mansell να οδηγούν το νέο Ford Fusion μέσα από μια mini σειρά επεισοδίων που έχει ετοιμάσει η Ford Βραζιλίας.

[Πηγή: YouTube, Ford Fusion Grand Prix]

Δελτίο Τύπου

New Ford Fusion Campaign Pits Nelson Piquet against Nigel Mansell Again

SÃO BERNARDO DO CAMPO, Brazil, Jan-21-2013 12:00 AM ET – As part of the New Fusion pre-launch efforts, Ford will relive one of the greatest rivalries in the history of Formula 1, with former world champions Nigel Mansell and Nelson Piquet racing a pair of Fusions. The campaign will air starting on Jan. 15 on www.ford.com.br/fusiongp.

The online “Fusion Grand Prix” campaign will have four episodes and highlights the stars’ reunion 20 years after they left Formula 1. The campaign’s first three episodes will air live on Jan. 15, 22 and 29, showing the drivers preparing for the race and the car’s features. The finale, with the clash of rivals, will be aired starting on Feb. 5.

The “A New Legend is Born” campaign was specially designed for the Fusion’s launch to convey how the car is a game-changer in its class and unites sportiness and sophistication. The Fusion Grand Prix campaign aims to highlight the car’s features and create a connection with the audience that witnessed Piquet and Mansell’s rivalry on and off the track.

“The New Fusion creates an unprecedented class of premium sedans with all-new sporty and stylish design and innovative technology. It’s a car with a strong emotional appeal for luxury car buyers,” says Oswaldo Ramos, Ford Brazil General Marketing Manager.

Episodes Mansell, 1992 World Champion, visited Brazil in December 2012 for the video shoot with Piquet, the first Brazilian driver to win three Formula 1 championships (in 1981, 1983 and 1987). The legendary rivals were reunited in the Brazilian city of Porto Alegre for the video shoot after nearly 25 years without any contact. They tested and drove the New Fusion as if it were an official race. During the shoot, it was clear that both respect each other as professionals, but remain rivals at the wheel.

“This opportunity to relive one of the greatest rivalries on the tracks was something unique. It’s the kind of idea that the car deserves and was a long-awaited tribute. The best thing was that they really had fun with the event and the spirit of competitiveness was still alive,” says Fábio Brandão, Creative Director at JWT, the agency responsible for the campaign.