H Mopar στην έκθεση του Σικάγο θα παρουσιάσει την ειδική έκδοση Dodge Dart η οποία θα διαθέτει πολυτελές εσωτερικό με δερμάτινες επενδύσεις. Από τη φωτογραφία βλέπουμε ότι υπάρχουν μπλε και μαύρες δερμάτινες επενδύσεις με το σήμα της Mopar να είναι ραμμένο στις πλάτες.
Στις σχετικές ειδήσεις η Chrysler έχει ξεκινήσει ένα site, το Dodge Dart Registry στο οποίο όποιος θέλει να αγοράσει ένα νέο Dart μπορεί να επιλέξει το πως θα ήθελε το αυτοκίνητο του και στη συνέχεια να ζητήσει από τους γνωστούς του μέσα από τα μέσα κοινωνικής δικτύωσης να του αγοράσουν ένα μέρος του, ώστε αυτός τελικά να πάρει το αυτοκίνητο ως δώρο. Η ιδέα ακούγεται έξυπνη γι’αυτούς που θέλουν να ανοίξουν μία λίστα δώρων.
- Dodge creatively redefines how to purchase the groundbreaking all-new 2013 Dodge Dart just as the brand redefined what a world-class compact car should be
- Registry launches with new 30-second ‘How to Change Buying Cars Forever’ TV spot debuting January 20 on Fox Network NFC championship broadcast
- ‘Dodge Dart Registry’ makes buying a car easier and more social than ever
“Establishing an online registry is another example of how Dodge continues to create ‘New Rules’ with the Dodge Dart,” said Oliver Francois, Chief Marketing Officer, Chrysler Group LLC. “The registry is designed to make the process of configuring and buying a new Dart more social than ever, in a way that has never been done before. Now, ‘New Rules’ transcends not only how we design, build and market a car, but redefines how consumers can purchase a new vehicle by mobilizing friends and family to help.”
The Dart Registry, www.DodgeDartRegistry.com, allows consumers to configure and customize a Dodge Dart, and set a goal for the amount of money they want to raise to fund it. It then itemizes components of the car-like a steering wheel, shifter, seat, or engine-allowing friends, family or anyone to sponsor the specific parts.
“Just as the Dodge brand has redefined what a compact car can be with the outstanding style, fuel efficiency and class leading safety and technology of the all-new 2013 Dodge Dart, we are also breaking new ground by creating fun and innovative ways for consumers to interact and purchase one,” said Reid Bigland, President and CEO – Dodge Brand.
Like any registry, friends and family can ensure they’re giving a gift that someone really wants, whether it is for birthdays, graduations or any other gift-giving moments throughout the year. Once registered, an individual has the option to connect to Facebook and Twitter to spread word about their desire to own a new Dodge Dart or, perhaps, thank anyone who has contributed to the effort, all the while communicating and sharing key features of the vehicle through their social channels.
The Dodge Dart registry launches January 20 with a new 30-second commercial titled “How to Change Buying Cars Forever.” The spot debuts during the Fox network broadcast of the NFL National Football Conference Championship Game. It explains the registry concept and how it works online, continuing the same dose of fun, creative license and Dodge brand humor introduced in July 2012 with the 90-second “How to Change Cars Forever” commercial. That spot served as a rapid-fire “instructional” on how to make a world-class car today, providing an inside look into the Dodge brand’s approach to designing and engineering its much anticipated entry into the compact car segment. The campaign followed with a series of four additional spots in the same tone, all featuring the Jay-Z and Kanye West track, “No Church in the Wild,” from their “Watch the Throne” album.
The “How to Change Buying Cars Forever” spot and registry website were created by Portland, Ore-advertising agency, Wieden+Kennedy. The ad can be viewed at www.DodgeDartRegistry.com or www.youtube.com/dodge.
In addition to television ads, the registry will be supported through social media and digital advertising.
How It Works
The “Dodge Dart Registry” is powered by RocketHub, a crowdfunding platform that makes raising funds quick and simple. RocketHub’s socially driven platform has helped thousands of artists, scientists, entrepreneurs and social leaders raise millions of dollars from around the world.
Participants go to www.DodgeDartRegistry.com to set-up their personalized registry, including creating their own custom Dodge Dart – choosing from the available 12 exterior colors, 14 interior color and trim options, three powerful, fuel-efficient engines, three transmission choices, unsurpassed safety features and world-class aerodynamics – and establishing fundraising goals and expiration terms (up to 90 days).
RocketHub handles the entire crowdfunding process. Funds raised on the registry, minus processing fees, can be used to purchase a new Dodge Dart.
Registry owners and funders must be at least 18 years of age and residents of the 50 United States or the District of Columbia. A complete list of official terms and conditions is available on the registry website.
For nearly 100 years, Dodge has defined passionate and innovative vehicles that stand apart in performance and in style. Building upon its rich heritage of muscle cars, racing technology and ingenious engineering, Dodge offers a full-line of cars, crossovers, minivans and SUVs built for top performance – from power off the line and handling in the corners, to high-quality vehicles that deliver unmatched versatility and excellent fuel efficiency. Only Dodge offers such innovative functionality combined with class-leading performance, exceptional value and distinctive design. With the all-new 2013 Dodge Dart, the all-new Dodge Charger paired with the ZF eight-speed transmission that achieves a class-leading 31 miles per gallon on the highway, the new Durango and the significantly revamped Grand Caravan – inventor of the minivan – Journey, Avenger and iconic Challenger, Dodge now has one of the freshest dealer showrooms in the United States.
Chrysler Group LLC Gives Sneak Peek Inside New Mopar ’13
January 25, 2013 , Auburn Hills, Mich. – Chrysler Group LLC released an interior image of its new Mopar ’13 limited-edition vehicle, which will be shown at next month’s Chicago Auto Show.
“This vehicle is the perfect canvas for personalization and customization,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We couldn’t wait to get our hands on it and give it the Mopar treatment.”
The Mopar ’13 limited-edition vehicle follows the Mopar ’10 Dodge Challenger, Mopar ’11 Dodge Charger and Mopar ’12 Chrysler 300.
Mopar-first Features Mopar has introduced numerous industry-first features including:
- Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
- Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format and first to offer complete vehicle-information kits in Spanish
- Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
- Wireless charging: first to introduce in-vehicle wireless charging for portable devices
- Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
- 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
- Brand-specific customer care telephone lines: first to offer Sunday service hours for customers
- WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network