Με περισσότερες επιλογές το πρόγραμμα εξατομίκευσης για το Nissan Juke, αύξηση πωλήσεων τον Ιούλιο [w/video]

Η Nissan ανακοίνωσε πως το πρόγραμμα εξατομίκευσης για το Nissan Juke αναβαθμίστηκε και πλέον προσφέρει περισσότερες επιλογές. Σχεδιασμένο ώστε να προσφέρει στους πελάτες της μια μεγάλη ποικιλία από επιλογές το πρόγραμμα αποτελείται από τρία πακέτα σχεδιασμού Style, Premium και Exclusive που το καθ΄ένα έχει τη δική του μοναδική εμφάνιση.

Οι ιδιοκτήτες θα μπορούν να προσαρμόσουν περαιτέρω το Juke τους μέσα από 11 διαφορετικά εξωτερικά στυλ και 8 διαφορετικά χρώματα. Υπάρχει μια πλειάδα ζαντών διαστάσεων 17″ και 18″, αεροτομή, μαρπσιέ και διακοσμητικά, και στο εσωτερικό υπάρχουν τρεις υφασμάτινες αποχρώσεις, ενώ τα διακοσμητικά μπορούν να βαφτούν σε 4 διαφορετικά χρώματα.

Παράλληλα η Nissan ανακοίνωσε πως τον Ιούλιο στην Ευρώπη πούλησε 51.009 αυτοκίνητα (4,5%), ενώ από την αρχή του έτους έχει πουλήσει 376.681 αυτοκίνητα. Περισσότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.

[Πηγή: Nissan]

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HEALTHY JULY SALES FOR NISSAN IN EUROPE

• Continued strong performance for leading crossovers Qashqai, Qashqai+2
• Market Share July 2013 – 3.4%, in line with 2012

Rolle (Switzerland) 13^th August, 2013 – Today Nissan in Europe announced sales of 51,009 units in July. For the calendar year-to-date Nissan’s sales in Europe hit 376,681 units, boosted by the ever popular crossovers Qashqai and JUKE.

Nissan’s results in July 2013 show a steady performance across all markets, notably in Russia where Nissan has a strong manufacturing footprint, sales increased 4.5% on last month.  Other Top performing markets for Nissan in July were the UK with over 10,000 sales up 14% year on year and France with more than 5,600 sales.

Across the Nissan model range sales were directly in line with 2012 figures contributing to the healthy 3.4% market share across the region. Accumulative market share from January to July 2013 stands at 3.3%.

Nissan’s European order bank unsurprisingly continues to be driven by Qashqai, JUKE and X-Trail. July stars also include the newly refreshed Nissan Micra which is already proving extremely popular with European customers with sales up year on year. Another revamped model in the Nissan line-up, the New all electric Nissan LEAF shows sales up over 300% on July 2012 figures.

Nissan Europe Vice President Sales Operations, Guillaume Cartier, said:

“Nissan enjoyed another robust month in July in Europe with the popularity of our models counteracting the generally difficult market conditions in some countries.

The popularity of Nissan’s Crossover family remains as strong as ever and our newly refreshed small car segment models Note and Micra are continuing to boost sales.”

“We’re aware of the challenges that still lie ahead for the automotive industry even if improvement is being seen in some markets. At Nissan we remain confident because we are 100% committed to investing in new technologies and in our product pipeline to deliver exciting products that serve the needs of customers across Europe.”

YOUR JUKE YOUR WAY: NISSAN LAUNCHES NEW PERSONALISATION PROGRAMME

• Expanded personalisation programme for Juke
• 15 different design and styling features now available to customize Juke
• Eight different finishes and shades available
• New 3D configurator allows users to preview their dream Juke
• Designs can be stored and recalled when a buyer visits a dealership

Car buyers with a creative streak now have the perfect canvas on which to bring their visions to life. Following its successful launch in 2012, Nissan is further expanding its innovative personalisation programme for Juke.

As part of the new programme, 11 different exterior styling and design elements are now customisable and available in up to eight different colours and shades. The majority of the components, including 17-inch alloy wheels, roof spoiler, side sills and headlamp finishers are available in all eight available colours. This opens up an exciting world of possibilities for buyers.

To mark the expansion of the personalisation programme, three new trim colours will be added in the coming months: Electric Blue, Mat Black and Black Purple, along with a new design of 18-inch alloy wheel that can specified in silver, black and diamond cut metallic grey finishes.

The expanded personalisation programme also includes a number of new cabin features. Four different areas can now be customised with the same colour palette as the exterior. The centre console, for example, can be specified in one of seven different colours or finishes, along with the door finishers. The tweeters and air vents are available with eight different options, while even the floor mats now come with optional colour stitching.

To help buyers visualise their tailor-made Juke before ordering, Nissan has created a new 3D configurator that allows users to see how each new element looks. Developed specially for Nissan, the powerful visualisation module allows users to rotate a high-resolution, photographic-quality version of their Juke through any angle. Buyers can add and remove trim and wheel designs and switch between the eight body colours at the click of a mouse button. Once complete, users are given a unique personalisation code that allows them to access the design via the Nissan homepage. Buyers who wish to order the car can then take the code to a Nissan dealership, where their design can be accessed and ordered.

Bastien Schupp, Marketing Vice President for Nissan in Europe said: “Juke customers have always had an eye for bold, stylish design, and with the new personalisation programme, they have the potential to create a truly unique car.

“The possibilities are now almost infinite, and we’re really looking forward to seeing what exciting new looks our customers create with the new configurator. It gives Juke an even more powerful presence in the crossover sector, and further reinforces Nissan’s drive to offer customers something extra.”

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