Η Nissan ανακοίνωσε νέο πρόγραμμα εξατομίκευσης για το Nissan Juke στην Ευρώπη. Σχεδιασμένο ώστε να προσφέρει στους πελάτες της μια μεγάλη ποικιλία από επιλογές το πρόγραμμα αποτελείται από τρία πακέτα σχεδιασμού Style, Premium και Exclusive που το καθ΄ένα έχει τη δική του μοναδική εμφάνιση.

Οι ιδιοκτήτες θα μπορούν να προσαρμόσουν περαιτέρω το Juke τους μέσα από έξι διαφορετικές εκδόσεις εξοπλισμού και 5 διαθέσιμα χρώματα: Force Red, Glossy White, Orange Racing, Piano Black και Silver grey.

Παράλληλα η Nissan ανακοίνωσε ότι τον Νοέμβριο πούλησε στην Ευρώπη 48.581 αυτοκίνητα, νούμερο αντιστοιχεί στο 3,7% του μεριδίου της αγοράς, ενώ ετοίμασε και ένα video στο οποίο μας δείχνει τις καλύτερες και τις χειρότερες στιγμές του εκκεντρικού αγωνιστικού της, του Deltawing

[Πηγή: Nissan]

Δελτίο Τύπου

CREATING YOUR PERFECT JUKE – NISSAN ANNOUNCES PERSONALISATION PROGRAMME

  • Personalisation programme launched for Juke
  • Three new design packages, plus five special colour themes
  • Six customisable components give Juke a dramatic new look
  • More components set to be added as programme expands

ROLLE, Switzerland (December 12th, 2012)Every Nissan Juke features bold, stand out design, but now drivers can make even more of a statement with a new personalisation programme. With a huge variety of potential colour and trim combinations available, anyone can fine-tune the design of their Juke.

A suite of optional design enhancements is now accessible to both new and existing Juke owners across Europe, offering the chance to create a truly unique appearance.

Alloy wheels, mirror caps, fog lamp rings, side sills, trunk handle and the roof spoiler can each be highlighted in accent colours of Force Red, Glossy White, Orange Racing, Piano Black or Silver grey.

Customers can also choose from three new and strikingly different packages – Style, Premium and Exclusive – on which to base their design. Once selected, individuals can personalise their style even further with six different trim components in one of five colour themes.

The Juke personalisation programme meets the needs of buyers who dare to be different… And this is just the beginning. Nissan has ambitious plans to increase the design options for buyers still further and will roll out more customizable elements – including interior components – as the programme develops.

NISSAN EUROPEAN GROWTH POWERED BY STRONG PERFORMANCE IN THE UK AND RUSSIA
  • UK and Russia outperform 2011 year-to-date sales numbers
  • Central and Eastern European region records growth versus this time last year
  • Nissan Juke records 5.2% sales growth compared to 2011 figures

ROLLE (Switzerland) December 10th, 2012 – Nissan today announced solid performance in Europe, spurred on by strong year-to-date sales in some of Nissan’s major European markets. Nissan was also able to hold on to its year-to-date market share, comparative with this time last year, recording 3.7% by the end of November 2012; this contributed to the 48,581 units sold during the month.

In the UK and Russia, where Nissan has a strong industrial footprint, year-to-date sales were up 15.7% and 5% respectively. The Central and Eastern European region also recorded growth compared to this time last year, despite on-going economic stagnation and restrained consumer spending in Europe.

Nissan’s flagship models like the Juke and X-Trail SUV continued to perform well, selling 5.2% and 5.6% more cars respectively versus this time last year. Strong performance was also bolstered by an increase in year-to-date sales versus 2011 of the Nissan Qashqai in markets like Russia and the UK, with Nissan’s NV200 and NV400 vans also posting 21.5% growth versus 2011 fiscal year-to-date numbers.

Nissan Vice President for Sales Operations in Europe, Guillaume Cartier, said: “Continued growth of Nissan’s crossover and 4×4 categories has given us a strong foothold in Europe. Success of models like the Nissan Juke and Qashqai underscores our investment in cars with bold design and innovative technology.”

“With the right innovations, the right products and the latest technologies, we’re confident that our pipeline can deliver the growth and market confidence this industry really needs in these tough times. We’re realistic about the challenges that lie ahead but confident in our ability to navigate the economic storm.”