Επιστροφή και επίσημα της Martini Racing στη Formula 1. Το ιστορικό brand ξεκίνησε τη διαδρομή του στα μηχανοκίνητα σπορ το 1968, περνώντας για πρώτη φορά στην F1 τρία χρόνια μετά με την ομάδα της Tecno. Από το 2008, όταν και έφτασε στο τέλος της η συμφωνία με τη Scuderia Ferrari, η Martini απείχε από το κορυφαίο μηχανοκίνητο άθλημα, επιστρέφοντας σήμερα ως βασικός χορηγός της ιστορικής ομάδας της Williams.
Η ανακοίνωση της συμφωνίας είχε γίνει γνωστή εδώ και καιρό και προστέθηκε δίπλα σε σημαντικές συνεργασίες για τη Williams, όπως αυτές με τις Genworth, Oris, Petrobras και Banco do Brasil. Οι χειμερινές δοκιμές έχουν ανεβάσει το ηθικό και τις προσδοκίες της ομάδας γύρω από την FW36, με τον Τεχνικό Διευθυντή Pat Symonds και τον επί κεφαλής μηχανικό δοκιμών και υποστήριξης, Rod Nelson, να δηλώνουν ικανοποιημένοι με το νέο μονοθέσιο, ενώ παράλληλα, πολλοί από τους ανταγωνιστές τους θεωρούν την ομάδα από τα φαβορί του πρωταθλήματος.
Δηλώσεις του ιδρυτή και επικεφαλής της Williams, Frank Williams, καθώς και των οδηγών της ομάδας, μπορείς να διαβάσεις στο δελτίο τύπου που ακολουθεί.
[Πηγή: Williams Martini Racing]
[learn_more caption=”Δελτίο Τύπου”]
WILLIAMS MARTINI RACING PUTS THE STRIPES BACK ON THE GRID
Iconic MARTINI® Brand Returns to Formula One™ Racing as Title Partner of the Legendary Williams™ Team
The new WILLIAMS MARTINI RACING car livery was officially unveiled today at an event in London to launch the new partnership with MARTINI®, with the cars’ iconic MARTINI stripes marking a new era for the team and a return to Formula OneTM for one of motorsport’s most historic brands.
In addition to today’s news, Williams has undergone some significant changes over the winter in preparation for the 2014 season. WILLIAMS MARTINI RACING has a new driver-up with Felipe Massa joining Valtteri Bottas, supported by new Test and Reserve Driver Felipe Nasr and Development Driver Susie Wolff. The team has a new engine partner in Mercedes HPP and has recruited a number of senior engineering personnel to augment existing talent. Commercially, the winter has delivered a number of new partners which affords financial stability to invest and grow. Today is the culmination of these changes with the official launch of WILLIAMS MARTINI RACING.
The new look WILLIAMS MARTINI RACING team will take to the track for the first time at Albert Park in Melbourne, Australia next week in what is set to be one of the most unpredictable seasons in recent memory following a number of key regulation changes.
Sir Frank Williams, Founder and Team Principal, said: “2014 is going to be a fascinating season, with regulation changes of this scale often shaking up the grid and creating opportunities for teams to make a good step forward. Over the winter we have proved our ambition by making a number of positive changes; we welcome a new driver pairing, new senior technical personnel, and a number of new commercial partners for 2014. In MARTINI we have a brand that shares a passion for motor racing and winning championships. This partnership is a milestone in our history and we look forward to working closely with MARTINI over the coming years.
“In testing the car has covered an impressive amount of mileage, which is testament to the hard work of everyone in the factory and our colleagues at Mercedes. We have developed a very strong working relationship with them which has proved vital in understanding the new power unit and maximising its performance. We head to Australia next week excited about the season’s prospects.”
Commenting on the Williams Mercedes FW36 and the team’s preparations for the Australian Grand Prix, Pat Symonds, Chief Technical Officer, said: “The FW36 is the culmination of a huge project to design and build a vastly different car due to a number of regulation changes. At the forefront will be a revolutionary new power unit, with last season’s 2.4litre V8 engine replaced with a new 1.6 V6 turbo hybrid power unit with greater energy recovery capability. With these engine changes Williams has welcomed a new technical partner in Mercedes-Benz HPP. The 2014 regulations have set the sport’s engineers the challenge of completing a 300km race distance on a fuel load of 100 kg. To achieve power outputs comparable to last year, the new power unit will require a 30% increase in energy efficiency from the new Energy Recovery Systems.
“It has been hard work for everyone across the design, manufacturing and utilisation of the car throughout winter testing. Testing has not been without difficulties, but it has been successful for us in terms of reliability, race pace and qualifying performance. It’s great to now officially launch our season and prepare to go to Australia for the start of what we hope will be a positive season for WILLIAMS MARTINI RACING.”
Felipe Massa: “2014 is starting on a positive note for WILLIAMS MARTINI RACING and hopefully we can keep that momentum going in Australia. Our car has looked reliable in testing and I have been impressed with how the team operates and how quickly I have settled in. I’ve visited the factory many times since the start of the year and seen the passion that everyone has for this team and the sport. Everyone at Grove has worked incredibly hard on the FW36 and I will be looking to unlock the car’s potential and reward everyone for their efforts.”
Valtteri Bottas: “2014 feels like a new start for the team. The MARTINI partnership is very exciting and I’m a big fan of the new look and feel. Testing has been very productive for us and we have learnt a lot about the FW36 and its characteristics. I have developed a lot as a driver over the past year and with a new car that I’m confident will be a step forward compared to last year, this is a season that I hope to show people my true potential. I also have a highly experienced teammate alongside me in Felipe who I can learn a lot from. We will be pushing each other hard this season, and working together to keep improving the car and secure some good results for WILLIAMS MARTINI RACING.”
LONDON, March 6, 2014— MARTINI®, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, today announced a multi-year agreement that unites two of the most iconic brands in Formula One™ racing, creating WILLIAMS MARTINI RACING. The announcement was made during an event held here, as part of the 2014 team launch.
“We are thrilled to welcome MARTINI to the Williams family and officially launch WILLIAMS MARTINI RACING,” said Sir Frank Williams, Founder and Team Principal, Williams. “Williams and MARTINI share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit. It will be great to see the distinctive stripes of MARTINI Racing™ return to Formula One™ once again in unison with Williams.”
“The decision to partner with Williams was a natural one for us as it provides an unparalleled opportunity for the MARTINI brand to connect with consumers through one of their lifestyle passions, Formula One™ racing,” said Andy Gibson, Chief Marketing Officer of Bacardi and President of Bacardi Global Brands, who oversees marketing for MARTINI other premium brands in the Bacardi portfolio. “MARTINI will give consumers a taste of life in the fast lane, bringing a renewed sense of Italian style and glamour to the track and beyond. WILLIAMS MARTINI RACING provides a powerful, integrated marketing platform and delivers dynamic opportunities that will strengthen the MARTINI brand.”