Το σχέδιο της Ιαπωνικής εταιρίας έλεγε: “Ανοίγουμε τις παραγγελίες την Τρίτη και τις κρατάμε ανοιχτές μέχρι το τέλος του μήνα.” Όμως μέσα σε 10 λεπτά, 250 άτομα δήλωσαν πρόθυμοι να πληρώσουν τα $32.205 που κοστίζει η επετειακή έκδοση.
Να θυμίσουμε πως το Mazda MX-5 25th Anniversary Edition, διαθέτει μαύρη αναδιπλούμενη σκληρή οροφή, είναι βαμμένο στο κόκκινο μεταλλικό χρώμα Soul Red Metallic και διαθέτει μαύρους καθρέπτες, μαύρες κολώνες και λευκές δερμάτινες επενδύσεις με αλουμινένια πεντάλς. H Mazda έχει τοποθετήσει στο επετειακό MX-5, Bilstein αμορτισέρ και ζάντες 17¨με ελαστικά Bridgestone Potenza RE05A διαστάσεων 205/45.
Οι παραδόσεις των αυτοκινήτων, θα γίνουν μετά το καλοκαίρι.
2015 MAZDA MX-5 MIATA 25TH ANNIVERSARY EDITION SELLS OUT WITHIN 10 MINUTES
All 100 Limited-Edition Models Were Reserved Via Exclusive Online Pre-Order Program
IRVINE, Calif. (May 20, 2014) – The microsite countdown was set to 10:25 AM Pacific Daylight Time (PDT) today and within 10 minutes, all 100 of the 2015 MX-5 Miata 25th Anniversary Edition models were dutifully reserved. The pre-order program was set to run through 11:25 AM PDT on May 31, 2014 or when 250 customers were registered, whichever came first. The extended end date proved unnecessary as the consumer anticipation and fervor with which the limited-edition model was sold was not entirely unexpected but a pleasant surprise nonetheless.
“It is no secret the MX-5 Miata 25th Anniversary Edition is a specially-crafted ‘Thank you’ to every MX-5 fan – former, current and hopefully future,” said Jim O’Sullivan, president and CEO, Mazda North American Operations (MNAO). “The enthusiasm surrounding the MX-5 since its debut in 1989 has been nothing short of phenomenal, and we sincerely appreciate every single person that has experienced the absolute joy of driving with in an MX-5 – whether behind the wheel or as a passenger. Since day one, this vehicle has been a true driver’s car and we hope to continue to build upon its dynamic legacy for generations to come.”
Faster than the dial-up connections of yore, 250 registrants accessed the 25th anniversary pre-order microsite. Registered customers will be contacted directly by MNAO, of which the first 100 verified will be given the opportunity to pre-order an anniversary model. Upon verification of purchase intent and transmission selection, the customer’s information will then be forwarded to the dealership of their choosing to finalize the transaction. The anniversary model will arrive in dealerships beginning late summer, as will the rest of the 2015 model-year MX-5 Miata lineup.
Pricing for the MX-5 Miata 25th Anniversary Edition starts at $32,205 MSRP vehicles equipped with a six-speed manual transmission and at $32,655 MSRP for those equipped with an automatic. There are no additional packages available and all anniversary models are equipped with a Power-Retractable Hard Top.
Additionally, MX-5 Miata 25th Anniversary Edition owners each will receive a custom-crafted Tourneau watch and display winder box. The Swiss-made, stainless steel watch sports Italian-made genuine leather black straps with contrast Mazda-signature Soul Red stitching and a deployant buckle. At 42 millimeters in diameter, the watch features a genuine sapphire crystal face with an anti-glare coating, as well as a genuine sapphire crystal on the see-through case back to showcase the watch movement and rotor. The exhibition case back features a 25-jewel ETA 2824-2 movement with special two-tone Cótes de Genève décor. Each watch and display set also will feature MX-5 and 25th Anniversary logos.