Acura στην έκθεση του Detroit θα παρουσιάσει ένα νέο concept, το οποίο το ονομάζει Precision. Είναι προϊόν του σχεδιαστικού κέντρου της εταιρίας στην Καλιφόρνια το οποίο θα δείχνει την νέα ταυτότητα της εταιρίας.

Ο Dave Marek, creative director της Acura δήλωσε χαρακτηριστικά:

Το Acura Precision concept θα σηματοδοτήσει την ισχυρότερη και μεγαλύτερη έμφαση του στυλ της Acura στον πυρήνα του DNA μας, που ονομάζουμε “precision crafted performance. Πρόθεσή μας είναι να εκφράσουμε πιο έντονα την απόδοση μέσω του σχεδιασμού και το Acura Precision Concept θα χρησιμεύσει ως πηγή έμπνευσης για το styling και τις αναλογίες της επόμενης γενιάς των οχημάτων της Acura, ειδικά για τα sedan μας.

[learn_more caption=”Δελτίο Τύπου”]

Acura Precision Concept to Debut at 2016 North American International Auto Show

Created by Acura’s U.S. design team, Acura Precision Concept points to performance focus of future Acura design

Dec 18, 2015 – TORRANCE, Calif.

Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans.

“The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call ‘precision crafted performance’,” said Dave Marek, global creative director for the Acura brand. “It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans.”

Acura today also announced details of its launch plans for the next-generation NSX supercar, coming to market next spring. Acura is on track to post its fourth consecutive year of U.S. sales growth in 2015, and best sales since 2007, with sales up 6.9 percent through November.

For More Information
Consumer information is available at To join the Acura community on Facebook, visit Additional media information including pricing, features and high-resolution photography is available at

About Acura
Acura offers a full line of precision crafted performance-luxury vehicles through a network of approximately 270 U.S. dealers. The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. The next-generation Acura NSX mid-engine supercar will join the Acura lineup in the spring. Acura has been recognized by for the fourth consecutive year as leading all luxury brands in retained value after five years of ownership.