Η Ford ανακοίνωσε ότι σκοπεύει να αυξήσει κατά 50% τις παγκόσμιες πωλήσεις της έως το 2015 πουλώντας συνολικά περισσότερα από 8 εκατ. αυτοκίνητα ετησίως.
Το πως θα το κάνει αυτό δεν ανακοίνωσε, αλλά στο δελτίο τύπου αναφέρει ότι θα το πετύχει κατασκευάζονται περισσότερα παγκόσμια αυτοκίνητα, που εκτός από το νέο Focus, θα υπάρχει επίσης ένα νέο μικρομεσαίο στην κατηγορία του Mondeo, ένα van και ένα pickup. Επιπλέον στις αναπτυσσόμενες αγορές της Ασίας θα υπάρχουν “περικομμένες” εκδόσεις των αυτοκινήτων αυτών που θα κοστίζουν λιγότερο κατά $1.000 με $2.000 σε σχέση με τις τιμές των παγκόσμιων εκδόσεων.
[Πηγή: Ford | Photo Copyright: STAN HONDA/AFP/Getty Images]
Ford Mid-Decade Outlook Calls for Global Sales Growth,Stronger Margins, Expansion in Asia
- Ford expects its worldwide sales to increase by approximately 50 percent by mid-decade to about 8 million vehicles a year
- By 2014, more than 140 percent of Ford’s global product portfolio will be new or significantly refreshed compared with 2009
- Small vehicles will represent about 55 percent of Ford’s total vehicle sales by 2020, with nearly one-third of sales in 2020 coming from Asia Pacific Africa due to significant growth
- Ford expects global Automotive operating margins to increase to 8 to 9 percent from 6.1 percent in 2010. North America operating margin at mid-decade is expected to be in the 8 percent to 10 percent range
- Ford expects to achieve investment grade in the near-term and resume paying dividends as appropriate thereafter
- In the second quarter of 2011, Ford will pay down an additional $2.3 billion of the term loans under its secured credit facility, and Ford repaid the remaining $800 million drawn amount under its revolving credit line
NEW YORK, June 7, 2011 – Ford Motor Company [NYSE:F] today said it expects its worldwide sales to increase by approximately 50 percent by mid-decade to about 8 million vehicles a year – with improved operating margins – as the company continues its One Ford plan to accelerate product introductions and expand quickly in growth markets.In a presentation today to financial analysts led by Ford President and CEO Alan Mulally, the company said it is well positioned to grow profitably. Ford expects industry-wide vehicle sales to rise substantially by mid-decade, with much of Ford’s growth opportunity driven by accelerated expansion in the developing markets, recovery in mature markets, and sales of smaller and more fuel-efficient vehicles.
“Ford is a growing company operating in a growing global automotive market,” Mulally said. “Through our One Ford plan, we are increasing our product investments to meet this growing demand with a full family of best-in-class products.”
By mid-decade, Ford said it expects:
- Its vehicle sales will increase approximately 50 percent to about 8 million – from 5.3 million in 2010
- Global Automotive operating margins will increase to 8 to 9 percent from 6.1 percent in 2010, with North America operating margin at mid-decade in the 8 percent to 10 percent range*
- Capital spending will average about $6 billion annually through mid-decade, an increase from $3.9 billion in capital spending in 2010
- Total Automotive debt will be reduced to about $10 billion, down from $16.6 billion at March 31, 2011 and from $33.6 billion at the end of 2009
- The company will return to investment grade in the near-term, and resume paying dividends at an appropriate level of after-tax earnings
- Ford Credit to increase managed receivables to the $110 to $120 billion range by mid-decade, compared with $83 billion at year-end 2010; Ford Credit also expects to achieve an after-tax return on equity in the low double-digit range
These milestones will be achieved, the company said, by continuing to make progress on its One Ford plan:
- Aggressively restructuring to operate profitably at the current demand and changing model mix
- Accelerating the development of new products that customers want and value
- Financing the plan and improving the balance sheet
- Working together effectively as one team, leveraging Ford’s global assets
For complete copies of Ford’s June 7 presentation, please visit: www.shareholder.ford.comFord’s mid-decade outlook is driven by the company’s confidence in its product plan and ability to expand into new markets and appeal to a broadening customer base. By 2020, Ford expects about 32 percent of vehicle sales to come from the Asia Pacific Africa region, more than doubling the current percentage of global sales volume Ford achieves in the region.
Globally, small vehicles will increase from representing 48 percent of Ford’s sales to about 55 percent of the company’s global sales by 2020.
The company also said that by 2014 more than 140 percent of the global product portfolio will be new or significantly refreshed compared with 2009. This will include a continued focus on global vehicles, including one midsize vehicle, one full-size commercial van and one global compact pickup – in addition to the global small vehicles already being sold today. Ford said it has proven it can win with this strategy, having recently introduced the successful global Fiesta, Focus and Transit Connect.
By mid-decade, Ford expects that about 6 million of its global vehicle sales – or about 75 percent of its total volume – will come from vehicles built on five vehicle architectures: B, C, C/D, full-size commercial van and compact pickup platforms.
At the same time, Ford said it will pursue profitable growth opportunities in emerging markets by creating lower-priced versions of global vehicles that offer a $1,000 to $2,000 cost reduction depending on vehicle size and systems. By increasing the localization of global vehicles in certain circumstances, Ford said it will better meet customer needs and win new buyers for its products. In all cases, Ford vehicles will deliver the top standards for quality, fuel efficiency, safety, smart design and value that customers expect.
While Ford’s continued product expansion is expected to drive volume and revenue growth, the company also expects its pricing power to continue to be positive as it enhances the overall brand value.
A key factor driving Ford’s mid-decade outlook is the expectation for growth of industry volumes. Ford expects industry volumes to grow to the 95 million to 100 million range by mid-decade, compared to 74 million in 2010. Ford expects fuel prices and commodity costs generally will continue to increase as world economies continue to recover.
Ford also announced that it will pay down in the second quarter of 2011 an additional $2.3 billion of the term loans under its secured credit agreement, and that it repaid the remaining $800 million drawn amount of its revolving credit line. Ford ended the first quarter with $16.6 billion of Automotive debt. Going forward, Ford plans to reach an Automotive debt level of $10 billion, while moving from a secured funding base to unsecured funding.
Ford said it expects to achieve investment grade in the near-term, and to resume paying dividends at an appropriate level of after-tax earnings.
“We will continue to focus on maintaining healthy, growing operating margins and creating long-term value,” said Lewis Booth, Ford executive vice president and chief financial officer. “Maintaining adequate cash to support and grow the business and reducing our debt are essential steps we are taking to achieve and solidify a world-class balance sheet.”