Θες σου αρκεί να οδηγείς μόνο μια Mercedes-Benz; Πλέον μπορείς να μυρίζεις και σαν Mercedesm αφού οι Γερμανοί έβγαλαν και αντρικό άρωμα το οποίο έχει όνομα Mercedes-Benz Perfume. Το άρωμα είναι δημιουργία του διάσημο αρωματοποιού, Olivier Cresp (Firmenich) ο οποίος έχει δημιουργήσει τα αρώματα Light Blue της Dolce & Gabbana και Noa για την Cacharel.
Σίγουρα δεν θα μυρίζει καμένο ελαστικό ή καυσαέρια αφού η Mercedes δηλώνει ότι συνδυάζει ξυλώδες νότες με λεπτομέρειες φρούτων, πιπεριού και μοσχοκάρυδου. Οι πωλήσεις του θα ξεκινήσουν στο πρώτο τρίμηνο του 2012 σε au de toilette, after shave, deodorant, shower και body gel.
[Πηγή: Mercedes-Benz]
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Available from specialist perfume retailers from the first quarter of 2012: Mercedes-Benz launches new fragrance brand
Mercedes-Benz Perfume. The first fragrance for men’ was launched on 19 September 2011 at the TFWA World Exhibition in Cannes. The fragrance has been composed by renowned perfumer Olivier Cresp (Firmenich). Innovative and unique, it is the first men’s fragrance from Mercedes-Benz and it combines woody notes with floral freshness. The cool top note features Calabrian bergamot, lemon essence and Italian mandarin. The middle note is a warm, spicy mix of bourbon pepper, nutmeg, violet and galbanum resin. The base note provides a spicy finish to the perfume and includes American cedar wood, vetyver grass and patchouli. The bottle design is masculine, modern and elegant. This distinctive perfume fits in with Mercedes-Benz’s systematic expansion of its range of high-end accessories, which includes watches and eye wear.
Mercedes Benz Perfume. The first fragrance for men’ has been created in partnership with the INCC Group and it will be available from selected specialist retailers from the first quarter of 2012, as an eau de toilette, after shave, deodorant, shower and body gel.
The world of fragrance is not new to Mercedes-Benz: the company already offers exclusively developed perfumes for the atomisers in its Maybach models and in the Mercedes-Benz S 600 Pullman.
Mercedes-Benz first perfume!
INCC Group and Mercedes-Benz announces that INCC Group has obtained the license agreement to develop, manufacture and distribute the first fragrance line for the Mercedes-Benz brand worldwide.
Commenting on the license agreement, Rémy Deslandes, President and Chief Executive Officer of INCC Group, said, “Nothing great has ever been accomplished without passion, 125 years after the creation of their first automobile, Mercedes-Benz will enter the fragrance world. I am thrilled and excited by this given responsibility and it is with passion that I will meet our business partners at the TFWA in Cannes this September to witness together the birth of a perfume star.”
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