[learn_more caption=”Δελτίο Τύπου”]
Joy for the entire family. Christmas Gifts from the BMW Lifestyle Collection.
Munich.No desire to push your way through the pre-Christmas shopping crowds with your family? No problem. A few clicks on www.bmw-shop.com should suffice. In no time at all, you will have found exciting Christmas presents for mother, father, daughter and son from the BMW Lifestyle Collection:
Something is rolling around the corner.
Your two-and-a-half-year-old daughter is happy about her new bicycle. And Santa Claus even managed to bring it in orange, her favorite color. For the first time, the BMW Kidsbike is now available in orange, in addition to blue and red. The bike is both a running bike and a regular bike, which means it can grow with your child. To make it into a regular bike when your child gets older, you only have to install the pedals and chain that come with it. A helmet validated by the German safety organization TÜV is also included for protection during the first runs. A two-meter-long cable lock is available separately, which will protect the bike when it is outside.
Horsepower for the sidewalk.
It’s only natural that your daughter’s eight-year-old brother needs more excitement than his sister. He’s delighted to have his first BMW X6 – a miniature version, of course. The remote-controlled car is available in sporty red or elegant white. At a scale of 1:14, the speedster can be precisely guided with the remote, which means your son should have no trouble staying out of his sister’s way while she rides her running bike.
This makes letter writing fun.
While your daughter and son are figuring out who has the right of way with their bicycle and car, it’s finally time for the parents to exchange gifts. She loves her new BMW writing set, which consists of a ball-point pen and a classic fountain pen. Both writing utensils have a black glossy finish and components made of high-quality rhodium. Both the end piece and the cap feature a BMW engraving. And for dad …?
The seconds pass stylishly.
He receives his gift at precisely 6:57 p.m. The exact time appears on the face of the sporty stainless-steel M chronograph, which is revealed after opening the high-quality gift box. The tips of the hands and hour markers are luminous white, and below them, inside the watch, a Swiss Ronda movement runs with a stopwatch function, date indicator, and a small seconds dial. The watch is water-resistant to ten atm.
Many more gifts are available at select BMW dealers or online at www.bmw-shop.com, including clothing, sporting goods, children’s products, miniatures, luggage, and accessories.
Handwriting: A mark of good style. The BMW Handwritten Beauty Survey
Munich. People who communicate by keyboard are in a bad spot whenever they want to write about love. A fountain pen makes handwriting look good, but hardly anyone has one with them. A ball-point pen is always at the ready – if you happen to be a woman! On the other hand, almost everyone is pleased to receive an elegant pen for Christmas. On behalf of BMW, GfK found out if, how, and with what Germans still put pen to paper “for the joy of writing.”
Love is … hand-written.
More than half (52 percent) of those surveyed indicated that they enjoy writing by hand. Among women the number is in fact 62 percent – but they are especially happy to receive something handwritten to read: 82 percent of women surveyed in the BMW Handwritten Beauty Surveyconsider it a sign of personal appreciation when a letter has been handwritten rather than printed from a computer. Only 10.5 percent of all men and women believe that an e-mail or text message would make the same impression. Incidentally, public officials rely on handwriting more than any other professional group (62 percent).
Clandestine star: The fountain pen.
Even though the fountain pen is the first choice of only five percent of Germans when they need to write something, it remains an object of desire: 57.4 percent of all people surveyed can imagine giving an elegant fountain pen as a gift and would be happy to receive one themselves. Among women the figure is 63.4 percent, and 70 percent of ladies give gentlemen an excellent reason to get hold of a fountain pen. They believe that handwriting is significantly more attractive if it has been done with a fountain pen.
For one special date the fountain pen trumps all other writing utensils: According to the the BMW Handwritten Beauty Survey, more than half (51.8 percent) of married Germans signed their marriage certificates with a fountain pen. Nevertheless, for many this is a fleeting moment: 36 percent of those who are widowed, divorced, or separated cannot (or don’t want to) remember anymore…
Short notes instead of longer texts.
To the chagrin of romantics, love letters are not the main reason people reach for a stylus these days. Nevertheless, 39.5 percent of people overall (49.5 percent of women) prefer to write their letters by hand. The frontrunners among handwritten texts are daily notes: 89 percent say they handwrite them as reminders.
Number one: The ball-point pen.
The inventor of the ball-point pen was the Hungarian Lászlo József Bíró, who had it patented in 1938. A good idea – as it remains the writing instrument of choice even today: 89 percent of those questioned in the BMW Handwritten Beauty Surveyindicate that they reach for a ball-point pen when something is worth taking note of. Regarding the question of whether people regularly have “something to write with” with them (71 percent do), a ball-point pen was named as the most common companion. Incidentally, women are more likely to have a writing utensil with them than men. And freelancers and independent contractors can’t go without. Even in the age of laptops, tablet PCs, and smartphones, 83 percent of independent professionals rely on an analogue writing device when they are out and about.
Data: The BMW Handwritten Beauty Survey was performed by the Consumer Research Association (GfK) on behalf of BMW. A total of 1,000 people ages 14 and up were polled throughout the Federal Republic of Germany.
Fashionable, high-quality writing instruments from the BMW Lifestyle Collection are available at select BMW dealers and online at www.bmw-shop.de.
It’s the giving that counts with MINI. Intriguing ideas for everyone’s Christmas list.
Munich. It’s that time of year again, and the search is on to find the right Christmas present for all the family. Happily, the new MINI Lifestyle Collection offers a colourful selection of original ideas for young and old. Order your gifts from the MINI Online Shop at www.MINI.com/shop and raise the excitement around the tree to new heights.
Original gift ideas for him.
Fans of eco-friendly transport will make particularly proud owners of the MINI Folding Bike. High-quality components, a lightweight aluminium frame and a clever folding mechanism ensure the two-wheeled MINI is the perfect companion for life on the move. Its exceptional design is headlined by a fine matt black finish and a neon yellow chain and bell. On a more urgent note, MINI has come up with the hot-heeled Snow Rocker to bring out your carefree youthful streak on the slopes. The compact sled, which has been classified with a downhill speed of over 100 km/h, takes even mogul fields in its brisk slalom stride. A Union Jack motif and Racing Stripes on the seat surface make it a genuine head-turner.
The Black Jack Watch from MINI is sure to get men’s hearts ticking over that much more quickly. The chunky analogue timepiece with grey/black Union Jack face delivers numerous hits of style and elegance per minute. Its square case is made of solid premium metal, while the multi-link strap features a practical folding clasp.
However, if your sights are trained on something truly luxurious, your local MINI dealer should be your first port of call. A suitably high-end present for those with exclusive tastes is the limited-run MINI INSPIRED BY GOODWOOD. This special-edition model was created under the guiding eye of the Rolls-Royce Motor Cars design team, and extravagant adornments inside and out make it a guaranteed show-stealer. The lavish paintwork shimmers with its Diamond Black metallic finish, while inside their car owners will be greeted by exquisite materials such as nappa leather, lambswool, cashmere and walnut wood. Unadulterated luxury comes as standard.
Original gift ideas for her.
Alternatively, why not combine a Christmas present with a good cause in the shape of the Red Mudder Foulard by MINI & DSQUARED2 ? The print on this sumptuous scarf is based on the Canadian duo’s design for the Life Ball MINI 2011, creating an accessory that lends an individual touch to any outfit. A classy gift box further enhances the effect. Part of the proceeds from sales of the scarf will go to the organisation AIDS LIFE to support projects in the fight against the immune deficiency disease.
When it comes to a stylish travel companion for business or leisure, the MINI Rooftop Pilot is difficult to beat. The hard-shell trolley case comes in a pure-as-the-driven-snow white with black Racing Stripes. Features include a retractable telescopic handle, sturdy carry handle and easy-glide wheels. Inside, the various compartments include a special sleeve to keep your laptop separate. The MINI Club Bag in high-glam Union Jack design will rock any party outfit. Remove the handle and it switches roles to become a stylish clutch bag. Small but perfectly formed, it has space for everything a girl on the move could need, and is a must-have for the New Year’s knees-up.
The Ladies Black Jack Top is likewise primed to party. The long, sleeveless top boasts a black-and-white Union Jack photo print and can be combined with a wide selection of outfits. Then there’s the MINI Beat the Street Lapeer Hatin easy retro look, providing a stern adversary to wind and winter weather. A snug faux-fur lining makes this trapper-style headwear the go-to option when the mercury plunges. The embroidery on the “dog ears” adds a splash of fashion credibility.
Original gift ideas for the kids.
The MINI Baby Racer will give little’uns from 18 months to three years old endless fun as they take their first turns of the wheel. The racy kid’s car features impressive attention to detail, from the front and rear lights in authentic MINI design to the use of the original MINI colour shade Chili Red. Parents, meanwhile, will be relieved to find noise-cancelling rubber wheels on both axles. Moving up a gear, the replica MINI Convertible Cooper S will be at the top of the wish list for children aged three to five. The red runabout is fitted with low-noise rubber tyres, a gearshift lever and lights. The electronic motor powers the car up to 5 km/h. Elsewhere in the replica car range, a pull-back drive mechanism brings the MINI Countryman Light and Sound quickly up to speed. An authentic engine sound and illuminating front and rear lights let everyone know the 1:32 scale car is on its way. Opening the driver or front passenger door activates the horn.
The “Beat the Street” Be MINI Baby Set with romper suit and bib makes the perfect party wardrobe for kids aged six to 12 months, and the matching Be MINI Baby Socks guarantee a warm pair of feet. The anti-slip soles with Union Jack design add a layer of reassurance for those taking their first tentative steps.
Meanwhile, kids of all ages can cuddle and snuggle their way to a merry Christmas with the Bulldog Soft Toy and Bulldog Plush Cushion . This cute cuddly toy for young dog lovers wears a black shirt and MINI collar. The British bulldog also features on the extra-soft cuddly cushion.