Οι τρεις μεγάλες γερμανικές εταιρίες κατασκευής πολυτελών αυτοκινήτων, Audi, BMW και Mercedes-Benz, ανακοίνωσαν τα αποτελέσματα των πωλήσεων για τον μήνα Νοέμβριο, εκεί όπου για ακόμη μια φορά, η BMW έχει την πρωτιά αφού τον Νοέμβριο πούλησε 115.124 αυτοκίνητα (+6.4% – 108.185 αυτοκίνητα τον Νοέμβριο του 2010) κάνοντας ρεκόρ πωλήσεων για τον μήνα Νοέμβριο, ενώ από την αρχή του έτους έχει πουλήσει μέχρι και τον Νοέμβριο 1.252.205 αυτοκίνητα.
Στην δεύτερη θέση των συνολικών πωλήσεων μέσα στο 2011, σκαρφάλωσε η Audi, η οποία φαίνεται ότι θα καθιερωθεί στην θέση αυτή, (απώτερος στόχος είναι να περάσουν και την BMW έως το 2015) αφού τον Νοέμβριο πούλησε 111.400 αυτοκίνητα (+28% από τον Νοέμβριο του 2010) ενώ από την αρχή του έτους έχει πουλήσει 1.193.100 αυτοκίνητα. Στην τρίτη θέση η Mercedes-Benz η οποία τον Νοέμβριο πούλησε 113.859 αυτοκίνητα (+8%) αλλά από την αρχή του έτους έχει πουλήσει 1.136.525 μονάδες, η οποία έχει θέσει και αυτή ως στόχο να είναι η 1η premium αυτοκινητοβιομηχανία σε πωλήσεις έως το 2015.
Αναλυτικές λεπτομέρειες για τις πωλήσεις των τριών αυτοκινητοβιομηχανιών, μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.
[Πηγή: Audi, BMW, Mercedes-Benz]
Audi sales up 28 percent in November
- Around 111,400 cars delivered in the past month
- Growth of 68.8 percent in China
- 17.8 percent increase in Europe
- Board member for Sales, Schwarzenbauer: “We will sell 250,000 cars in Germany this year for the first time since 2008”
AUDI AG sold around 111,400 cars to customers worldwide in November – an increase of 28 percent. The main driving forces behind this success were continued strong growth in China and a renewed pick-up in business in Germany. In its European export markets, Audi also achieved largely two-digit growth rates. Year to date, AUDI AG sold around 1,193,100 cars through the end of November – which puts the company well on course to reach its stated sales target of 1.3 million units.
Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG: “We are growing against the trend in Western Europe. This has resulted in our highest market share ever. We will sell more than 250,000 cars in Germany this year for the first time since 2008.”
In Europe, around 59,900 customers bought an Audi in November – 17.8 percent more than in November 2010. From January to November, unit sales were 12.6 percent up on the prior year, with around 670,300 vehicles delivered. In Germany, Audi’s domestic market, the sales figures for November rose again by 13.8 percent to 25,093 cars – primarily thanks to the success of the new A6 generation and additional customers for the new Audi A1 and Q3 models. Over the first eleven months of the year, Audi sold 232,423 cars in Germany – an increase of 13.3 percent. In the company’s largest European export market, the United Kingdom, Audi recorded growth of 30.7 percent in November with 7,593 units sold. Cumulatively, Audi delivered 108,975 vehicles in the United Kingdom, 15.3 percent more than in the same period of 2010. In France, sales figures rose in November by 25.5 percent to 5,598 units; in Spain Audi sales increased by 32.1 percent to 2,789 units. In Russia, Audi achieved growth of 27.6 percent, selling a total of 1,801 units.
AUDI AG aims to sell at least 115,000 cars on the U.S. market this year. The company delivered 104,906 units up to the end of November, an increase of 15.2 percent. In November, 9,700 vehicles were sold, up 3.6 percent. Strong growth was achieved on the Brazilian market, with sales figures rising by 110.7 percent to 670 cars in November. Year to date, Audi sold 4,859 units in Brazil, an increase of 63.1 percent. South Africa is establishing itself as a further growth market for the AUDI AG. In November, the brand sold 1,017 cars here, up 8.2 percent. Cumulatively, sales figures are 20.1 percent up on the prior year with a total of 13,978 units.
Audi recorded growth rates well into the two-digit rate in Asia – for example in Japan (1,626 cars, up 25.9 percent) and India (425 cars, up 66 percent). In China, 29,861 customers bought an Audi model in the past month, 68.8 percent more than in the prior-year month. This made November 2011 the best month ever for Audi in China. Audi has sold a total of 283,600 cars on this market since January – an increase of 35.2 percent. “With the recent decision to establish a further production site in Foshan in the south of China, we have laid the foundations for expanding our business into new regions and smaller, rapidly growing cities, where new market opportunities are now arising for our premium products,” commented Schwarzenbauer.
|Sales for AUDI AG||In month of November||Cumulative|
|2011||2010||Change from 2010||2011||2010||Change from 2010|
|– China (incl. Hong Kong)||29,861||17,692||+68.8||283,600||209,752||+35.2|
BMW Group achieves record sales in November
- Total 2010 sales exceeded by end of November
- Record sales year achieved: 2007 sales record surpassed
- Robertson: 2011 target of more than 1.6 million vehicles in sight
Munich. The BMW Group continued on its successful course in November – sales climbed to 138,978 vehicles, an increase of 7.7% over the previous year (prev. yr. 129,001). Global sales of BMW, MINI and Rolls-Royce brand automobiles rose to 1,510,862 (prev. yr. 1,319,808) units in the first eleven months of the year, 14.5% more than in the same period last year and a new record for the company.
Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “This was our best ever November sales month, with growth right across the world. We have already sold more vehicles in the first eleven months of this year than in the whole of 2010 and we have also broken our sales record from 2007 (1,500,678). This puts our record sales target for the full year of more than 1.6 million vehicles well within reach. In November, the main impetus for growth came from the BMW X3, the BMW 5 Series and the BMW 6 Series – with further momentum from the new BMW 1 Series, which has been available on the market since 18 September and has already received several awards from automotive media.”
BMW brand: best-ever November
The BMW brand also reported the best November in its history. A total of 115,124 vehicles were delivered to customers worldwide in the month under review – an increase of 6.4% (prev. yr. 108.185). BMW deliveries climbed 12.9% from the start of the year to 1,252,205 units (prev. yr. 1,108,710).
The BMW X3 broke through the 100,000-unit mark for sales to the end of November. With 106,103 vehicles sold, this highly-successful model grew at a rate of 157.3% (prev. yr. 41,242). The BMW X1 also remained on track for success, with 115,185 deliveries since the start of the year (+25.7%/prev. yr. 91,622).
A total of 283,065 BMW 5 Series vehicles were delivered to customers between January and November – an increase of 52.1% (prev. yr. 186,060). The BMW 5 Series remains the clear leader in its segment. The BMW 7 Series also continues to perform well, with year-to-date deliveries of the BMW flagship reaching 61,529 vehicles (+6.8%/prev. yr. 57,587). The new BMW 6 Series reported strong gains: Sales for November soared 733.5% to1,392 automobiles (prev. yr. 167). Customer response to the new BMW 1 Series has also been very positive: Sales rose 7.7% to 15,234 units in November (prev. yr. 14,148).
MINI brand: record November
The MINI brand can also look back on its best November ever. In the month under review, global sales climbed to 23,534 vehicles (+14.6%/prev. yr. 20,541). Volumes rose 22.4% (255,595/prev. yr. 208,816) in the first eleven months of the year, with sales growth in
virtually all markets. The MINI Countryman continued to perform well, with 8,200 deliveries in November (+96.9%/prev. yr. 4,164). The new MINI Coupé also got off to an excellent start: More than 2,300 (2,347) units have been sold since its market launch in October.
Markets: balanced growth across all regions
The BMW Group made gains in all regions and virtually all markets in the year to the end of November. In Europe, the region with the Group’s highest sales, retail volumes increased 8.3% to reach a total of 775,834 units (prev. yr. 716,610). The company also experienced rigorous growth in Asia, with 342,176 vehicles sold (+33.4%/prev. yr. 256,443). China’s
dynamic sales growth continued: Sales have risen over 40% since the start of the year to 215,023 vehicles (40.7%/prev. yr. 152,866).
In Germany, the number of new BMW Group vehicles registered in November rose by 2.8% to 25,705 (prev. yr. 25,007). A total of 270,116 new vehicles have been registered since the start of the year – a substantial increase of 11.1% (prev. yr. 243,176). BMW brand registrations climbed to 233,660 units in the first eleven months of 2011(+9.0%/prev. yr. 214,389). A total of 22,491 new vehicles were registered in the month under review (+0.4%/prev. yr. 22.395). The MINI brand also reported strong growth in November with an increase of 23.0% to 3,214 vehicles (prev. yr. 2,612).
The U.S. also recorded positive sales growth. A total of 272,873 vehicles were sold in the year to the end of November – 14.6% more than the previous year (238,157). 26,271 vehicles were delivered to customers in the month under review (+14.8%/ prev. yr. 22,883).
The so-called BRIKT countries – Brazil (+49.0%/ 13,153), Russia (+38.8%/ 27,018), India (+62.6%/ 8,692), Korea (+44.0%/ 25,203) and Turkey (+59.7%/ 13,704) – reported high double-digit sales growth for the year to the end of November.
BMW Motorrad on record course: Already exceeded 2010 total sales.
In the year to the end of November, BMW Motorrad delivered 100,054 motorcycles (prev. yr. 94,283) worldwide – an increase of 6.1% and already 2,007 more than the total sales for 2010. BMW Motorrad delivered 6,112 motorcycles last month (prev. yr. 5,883 / +3.9%). With the expected December sales, BMW Motorcycle will reach its target for this year. With sales of over 103,000 motorcycles, the white and blue motorcycle brand will deliver more vehicles than ever before in its nearly 90-year-old history.
Husqvarna Motorcycles delivered 7,956 motorcycles in the first eleven months of 2011 (prev. yr. 10,266 / -22.5%). November accounted for 1,181 deliveries (prev. yr. 1,650 / -28.4%)
BMW Group sales in/up to November 2011 at a glance
|In Nov 2011||Comp. to prev. year||Up to/incl. Nov 2011||Comp. toprev. year|
|BMW Group Automobiles||138,978||+7.7%||1,510,862||+14.5%|
Sales trend remains positive: Mercedes-Benz Heading Toward New Production Record
- Production target of more than 1.25 million units this year
- Plants continue to operate at near full capacity
- Dr. Wolfgang Bernhard: “Mercedes-Benz is going on the attack. We are securing our path to the top by extensively investing in the expansion of our high-performance production network.”
Stuttgart, Germany – Following last year’s production record, Mercedes-Benz is again heading toward a new all-time high. The brand expects to produce more than 1.25 million units in 2011 – representing another record result in the company’s 125-year history.
“Mercedes-Benz is going on the attack,” says Dr. Wolfgang Bernhard, member of the Daimler Board of Management, Manufacturing and Procurement Mercedes-Benz Cars & Mercedes-Benz Vans. “We are securing our path to the top by extensively investing in the expansion of our high-performance production network.”
Mercedes-Benz’ production plants continue to operate at near full capacity, thanks to an ongoing positive sales trend. It is already evident that the brand will reach its target of selling more vehicles in 2011 than ever before. The high production output was also made possible through the introduction of additional shifts, which were agreed with the works council. In addition, the plants continued to operate worldwide throughout the summer months so that all customer requirements could be met, and production lines will be shut down as briefly as possible during the holidays at the turn of the year.
Expansion of the international production network
One of the key elements of the Mercedes-Benz 2020 growth strategy is the targeted expansion of the brand’s international production network. At the same time, by investing substantial amounts in its German plants, Daimler is underscoring that Germany will remain the core of the production network.
To enable the company to fully utilize the enormous growth potential of the Chinese market, it will further expand cooperation with its partner, Beijing Automotive Industry Corporation (BAIC). About 2 billion euros will be invested into the joint venture Beijing Benz Automotive Co., Ltd (BBAC). In this context, production capacity for the C-Class and the long-wheelbase version of the E-Class will be expanded in line with market developments. The GLK compact SUV was recently added to the local production portfolio for the Chinese market. Beginning in 2013, three models of the new generation of Mercedes-Benz premium compact cars will further be added step by step. Also in 2013, a new engine plant will begin to produce four-cylinder gasoline engines. In addition, a new R&D center will be established at BBAC.
Between 2010 and 2014, Daimler will also invest a total of 2.4 billion US dollars in its U.S. plant in Tuscaloosa / Alabama. The plant has been the traditional production site of the brand’s M-, GL-, and R-Class SUVs and will also build the C-Class for the North American market beginning 2014. As of 2015, an entirely new Mercedes-Benz model will roll off the production line as its fifth product.
For the production of the new generation of Mercedes-Benz premium compact cars, Daimler invested 600 million euros in the Rastatt, Germany, plant and 800 million euros in a new plant in Kecskemét, Hungary. The Rastatt plant started production of the new B-Class in September 2011. In the first quarter of 2012, the Kecskemét plant will also start operations in a production network with Rastatt.
Due to the many production launches and the medium-term production targets, Mercedes-Benz is also investing more than 1.5 billion euros in 2011 and 2012 in order to modernize and expand the manufacturing of engines, axles, and transmissions at its main powertrain plant in Untertürkheim, Germany.
And the Mercedes-Benz plants continue to turn out top-quality products: For example, the facilities in Bremen, Germany, and East London, South Africa, received this year’s J.D. Power Gold Plant Quality Award for being the best production plants in Europe and Africa respectively.