H Fiat θα πουλά και το παλιό Panda [w/video]

H Fiat στη Φρανκφούρτη τον περασμένο Σεπτέμβριο παρουσίασε το νέο Panda, αλλά οι Ιταλοί αποφάσισαν ότι θα συνεχίσουν να πουλάνε και την προηγούμενη γενιά στην Ευρώπη, η οποία πλέον ονομάστηκε Panda Classic. Η Fiat το προωθεί ως μια φθηνή πρόταση, θα είναι διαθέσιμο σε μπροστοκίνητη και τετρακίνητη έκδοση, με ένα επίπεδο εξοπλισμού, σε 6 εξωτερικά χρώματα και 4 κινητήρες με αρχική τιμή τα €7.900 στην Ιταλία.

Επίσης η Fiat έδωσε ακόμη μια διαφήμιση για το νέο Panda με το concept της να είναι σχεδόν ίδιο με το “Imported From Detroit” του Chrysler 300.

http://www.youtube.com/watch?feature=player_embedded&v=heCVR7kKyRw

[Πηγή: Fiat]

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Fiat Panda Classic orders are starting

On the occasion of the commercial launch of the Fiat New Panda, the model’s range presents an extremely interesting new development: the previous version will continue to be sold under the name Panda Classic. Available starting today in Italy, France, Hungary and Spain, and later to become available in the other European countries, the car is destined to take command of the low segment A since it offers customers accessibility to handy features and a moderate price.

Launched in 2003 and sold in 76 countries around the world, the second series of the Fiat Panda has won over a growing leadership position in its market segment. In 2011 alone it captured 38% of the market, proving that it is the best-selling segment A car in Italy. And with its 15.7% share, it has also proven to be Europe’s best-selling city car. Backed up by this roaring success, today the Fiat Panda Classic offer has been rationalised to give customers a significant benefit.

The model has been heavily rationalised on the 4×2 versions by keeping only one version called Classic. It is available with the 69 HP 1.2 petrol, 75 HP 1.3 MultiJet 16v diesel, 69 HP 1.2 EasyPower (LPG/petrol) and 77 HP 1.4 Natural Power (methane/petrol) engines. In detail, the Classic version offers as standard front airbags, ABS complete with EBD, height-adjustable steering wheel, Dualdrive electric power steering, electric windows, central locking, radio set-up, bumpers in body colour and protective strips.

The price list (turn-key) starts at Euro 9,050 for the 69 HP 1.2 Classic version. Thanks to the contribution made by Fiat and its sales network, during this initial stage of the launch it is possible to buy the 69 HP 1.2 Classic version at Euro 7,900 (turn-key) or at Euro 8,650 (including manual climate control) or at less than Euro 8.850 (including the Climate Pack that contains manual climate control, fog lights and roof rack bars).

Nothing changes for the 4×4 customer. The Panda Climbing continues to offer on demand four-wheel drive and can be fitted with the 69 HP 1.2 petrol and 75 HP 1.3 MultiJet 16v diesel engines. Standard equipment: front and side airbags, ABS complete with EBD, height-adjustable steering wheel and driver’s seat, radio system with CD and MP3 player, Dualdrive electric power steering, under-engine blades and shields, electric windows, central locking and protective strips. The ESP system complete with electronic locking differential is available on request.

Even the exterior and interior colour selection has been rationalised with the aim of preserving the most popular shades of the model’s recent past. Today the Panda Classic customer can choose from six body colours: three pastels (Bossa Nova White, Mambo Yellow and the non-standard Pasodoble Red) and three metallic shades (Electro grey, Electroclash Grey and Crossover Black). Lastly, the Vision fabric in the new shade of Anthracite/Grey is available for the Classic version, whereas the Panda Climbing offers two solutions: a Sand/Black Techno fabric and a black jeans fabric.

 “The things we make, make us”: Fiat Panda spot that airs from January 22nd

For the launch of the new Panda, Fiat Automobiles chose a highly emotive 90 second spot which departs from the use of traditional advertising language in favor of a message that portrays Fiat’s approach to the future and describes the Italy we like, an Italy driven by talent, passion, creativity and the desire to do things well.

Airing on Italian TV from January 22^nd and on the web (including www.fiatpanda.it and www.fiat.it) from January 23^rd, the spot is an event in its own right as it presents the product by talking about the people and values behind it. The choice to deliver a message that is full of symbolism is an important one. In the spot, the Fiat family is seen leading the way in a new era of growth and development in Italy and all Italians are called on to participate, with the same commitment and determination.

The spot is a response to the question: “What kind of Italy do we want to be?” Of course, there are many Italys in the collective imagination: a nation of art, invention and creative talent not to mention great industrial and technological enterprise.  To dispel the quaint image of Italy and the negative stereotypes that are still often portrayed today, the spot shows powerful images of workers at the Pomigliano d’Arco plant where the new Fiat Panda is made.

These workers are symbolic of the Italy that never gives up, even in the most difficult moments, but rather has the will to take its future into its own hands with unquestionable dedication. They are proud and determined men and women who every day devote talent, passion and creativity and above all desire into making a product of the highest quality:  the new Fiat Panda.

The images are accompanied by a narration that makes no reference to the product, brand or even to cars. The words draw viewers in and then capture their attention with Fiat’s response to the initial question about the kind of Italy we want: “The things we make, make us”. Because what we do and the way we do it say everything about who we are, our vision of the world, and the type of people we want to be. That notion is further strengthened by the key message of the entire campaign – “This is the Italy we like” – which expresses appreciation for a nation that works and overcomes challenges, that doesn’t give up, but rather strives to do, to make, to achieve.

Fiat is the well-established leader in the city car segment in Europe with a unique know-how developed in European markets over the years: from the first 600 to the 500, from the 126 to the first Panda, from the Cinquecento to the Seicento, from the second generation Panda (2003) to the new 500 launched in 2007. Today, that legacy is embodied in the new Panda, the logical evolution of a car that in its 31 years has always been synonymous with Italian style and ingenuity, bursting with a rational yet emotional appeal that has won over more than 16 million drivers of different tastes, ages, nationalities and backgrounds.

An established icon of Italian design and know-how, the objective of the new Panda was to confirm Fiat’s undisputed leadership in the city car segment. To achieve that, Fiat Group Automobiles focused on attaining the highest levels of quality throughout the development and production process. Naturally, such a project could not be implemented at a plant that wasn’t equally advanced and adapted to the needs of the new Panda and that is why the new model is being made at the Pomigliano d’Arco plant near Naples. The plant has been completely retooled and upgraded with new bodywelding and assembly technologies, as well as a brand new Quality Center, making it not only the most advanced Fiat facility, but also among the most advanced in the world.

Olivier François, head of the Fiat brand, said: “The new Panda is a symbol of Fiat’s know-how in the city car segment and this spot celebrates the return of production to Italy of the icon of Italian city cars : the Panda, the most sold city car in Europe. The upgraded plant in Pomigliano has introduced a radical new approach to quality and the campaign tells the story of this special place, a place where an industrious Italy has been reborn. An Italy where a job well done is a matter of personal pride. A place where people’s desire to produce a car of the highest quality is stronger every day. A place where innovation, research and passion are alive, where the relaunch of an Italy that the entire world believes in has begun.”

The new campaign – which encompasses TV, press, billboards and web – was conceived and developed by the advertising agency Kube Libre, under the creative direction of Luciano Nardi. Shot in and around Naples, the TV spot was directed by Luca Maroni and produced by Movie Magic. The people appearing in the spot are actual workers at the plant who participated in the production with a great deal of enthusiasm. Finally, the images and narration are accompanied by a soundtrack composed by Flavio Ibba.

Following is the text of the spot for the new Fiat Panda].

New Fiat Panda. This is the Italy we like.

How many types of Italy are there?

A nation of art?

A nation of great invention?

A nation of creative talent?

A nation of quaint images?

A nation of youth in search of a better future?

Or a nation capable of great industrial and technological enterprise?

We can choose which Italy to be.

It’s time to decide whether we want to be ourselves

or to be what others think we are.

Now is the moment to start afresh

To start the only way we know how: with our work

and rise to the occasion

Because, everyday, in Italy,

there is someone who wakes up

and puts their talent,

passion,

creativity,

and above all desire

into doing something well.

The things we make, make us

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