Η αρχή έγινε με την Chevrolet και ήταν η σειρά της Audi και της Suzuki να δώσουν στη δημοσιότητα τις διαφημίσεις τους για το φετινό Super Bowl που θα γίνει την επόμενη Κυριακή 5 Φεβρουαρίου. Η Audi θέλησε να διαφημίσει τα νέα LED φωτιστικά της σώματα και έτσι ένας βρικόλακας (οι ταινίες “The Twilight” έχουνε “κάνει” ζημιά στην Αμερική) οδηγώντας το νέο S7, πηγαίνει σε ένα πάρτι βρικολάκων με ένα ψυγείο γεμάτο με αίμα 0+. Όλα ωραία και καλά αλλά με το που φτάνει, το φως των LED σκοτώνει όλους τους βρικόλακες.
[Πηγή: Audi, Suzuki]
Audi Puts an End to the Vampire Party, Releases Super Bowl XLVI Ad on YouTube
- Through unique social media contest, Facebook fans unlocked the :60 spot, now live on brand’s YouTube channel
- Ad challenges infamous vampire craze with an entertaining twist
- Brand spot highlights Audi signature LED headlights that mimic daylight
HERNDON, VA — Audi’s :60 TV spot set to air in the first break after kick-off of Super Bowl XLVI is now live on the brand’s YouTube channel. The cinematic spot which features a vampire theme and the new 2013 Audi S7 with the brand’s signature LED headlight technology has been pieced together by Facebook users who cracked the commercial with Audi’s social media contest called ‘Race the Light.’ Through ‘Race the Light,” Audi released its upcoming ad as a 60-piece puzzle for fans to solve and share.
Audi’s signature LED headlights take center stage in the spot. The all new 2013 Audi S7 arrives at a vampire party in the woods and brings with it an unexpected surprise.
“In the spot, Audi LEDs which at 5,500 Kelvin produce the closest recreation of daylight available put an end to the vampire party, and perhaps, to the greater vampire trend in pop culture,” said Scott Keogh, Chief Marketing Officer, Audi of America.
The vampire trend exploded onto the pop culture scene over a decade ago, with over a dozen television shows and over 24 movies launched in recent years, as well as countless books, video games and even vampire-themed cruises.
“Given the power of the Super Bowl platform, we wanted to create an entertaining spot that clearly focused on our LED headlights — one of our key product attributes while also sparking conversation about whether or not it’s time for us to move on from the omnipresent vampire trend into something new and even more exciting,” Keogh added.
The advertisement features the song “The Killing Moon” by Echo & The Bunnymen and was created by San Francisco-based Venables Bell & Partners.
Audi also released a cinematic trailer on YouTube that looks back at Audi’s Super Bowl spots from the past four years and features footage from this year’s commercial.
Last year, Audi’s adventurous “Release the Hounds” spot featured the new Audi A8 flagship sedan, a cameo by legendary musician Kenny G, and was a parody of individuals attempting to escape from the confines of old luxury as portrayed in a luxury prison. In 2010, Audi’s Super Bowl ad showcased a soundtrack created by rock legends Cheap Trick and featured the A3 TDI “Green Car of the Year” clean diesel vehicle, showing how easy being green can be. The brand’s 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the message that luxury is evolving. In 2008, the brand’s first Super Bowl spot delivered a parody of the movie “The Godfather,” signaling that Audi was ready to take on the perceived luxury leaders.
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2011, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.
SUZUKI’S SUPER BOWL SEQUEL SHOWCASES ALL-WHEEL-DRIVE KIZASHI SPORT SEDAN Suzuki previews 2012 Super Bowl spot on brand’s social media channels prior to the big game
BREA, Calif. (Jan. 26, 2012) – American Suzuki Motor Corp. (ASMC) today premiered its 2012 Super Bowl commercial – entitled “Sled” – on the automaker’s Facebook (www.Facebook.com/SuzukiAuto) and YouTube (www.YouTube.com/SuzukiAutomotive) pages. The new television ad, which emphasizes the premium features and unique all-wheel-drive prowess of the 2012 Kizashi sport sedan, marks the second consecutive year Suzuki will advertise during the Super Bowl. In 2011, the brand featured its popular “Wicked Weather” spot during the big game.
“We are delighted to celebrate our successful 2011 sales year with an 11 percent increase, by once again showcasing the personality of the Suzuki brand and our award-winning Kizashi sport sedan on advertising’s biggest stage,” said Jeff Holland, director of social media, American Suzuki. “The Kizashi’s all-wheel-drive performance and luxurious interior make it the perfect choice for those looking to upgrade their ride.”
Developed by El Segundo, Calif.-based advertising agency Siltanen & Partners Advertising, Suzuki’s “Sled” television spot illustrates the exhilaration one can receive from upgrading their ordinary daily driver with a more entertaining mode of transportation. In this case, trading in a dog-powered snow sled for a sporty new 2012 Kizashi.
Set in an isolated mountain location, “Sled” opens with an early morning scene where an Eskimo and his dog sled team ride off into the horizon. As the landscape changes from morning to evening, the quiet still of the frozen tundra gives way to vibrations and a hint of something new in the distance. A Kizashi – accompanied by a strong hip hop beat – comes driving into view with one of the Huskies’ heads sticking out of the front passenger window enjoying its owner’s new mode of transport. The spot then cuts to the interior of the vehicle, revealing the other sled dogs buckled into the back seat and the Eskimo behind the wheel of the Kizashi – all of whom are digging the lavish accommodations and warm interior of the car, while bumping their heads and tapping their paws to the song’s beat.
The Eskimo pulls up to his igloo and his wife comes out to greet him. With a puzzled look on her face, and in her native Inuit tongue, she asks, “Where’s the sled?” The man replies, “I traded it in,” (the conversation is subtitled in English).
“The secret to any great commercial is creating a spot that captures viewers’ attention, but is also relevant and distinctive to the product and brand,” said Rob Siltanen, CEO and chief creative officer of Siltanen & Partners Advertising. “Even more during the Super Bowl, people fully expect to be entertained with a story, and I think this year’s Kizashi spot shares a classic husband and wife tale everyone can relate to.”
Suzuki’s 2012 Super Bowl spot will air both in 60-second and 30-second formats in the company’s top retail locations across the U.S. “Sled” will continue to run following the Super Bowl in conjunction with a new Suzuki advertising campaign scheduled to debut in March.
In addition, starting on Super Bowl Sunday, Suzuki will give away BARKCODE® tags to the first 1,000 consumers to register on www.KizashiKicks.com/sled. Each personalized pet identification tag has a scannable 2D code, making it easy for pet owners to be reunited with their four-legged friends when they are lost or even misplaced during a natural disaster. With each tag that is ordered through the Kizashi Kicks website, BARKCODE®, on behalf of Suzuki, will donate three dollars to the American Red Cross1 for disaster relief and preparation to help people and pets. For additional information on BARKCODE®, please visit www.barkcode.com/.
1 The American Red Cross name and emblem are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. On those rare occasions when donations exceed Red Cross expenses for a specific disaster, contributions are used to prepare for and serve victims of other disasters. The American Red Cross logo is a registered trademark owned by the American Red Cross. For more information about the American Red Cross, please visit www.redcross.org.
2012 Suzuki Kizashi AWD
The 2012 Suzuki Kizashi anchors Suzuki’s versatile vehicle lineup, helping move the brand upscale without abandoning the company’s traditional emphasis on content and value. The sleek and stylish sport sedan was recognized as No. 1 in owner satisfaction vehicle among midsize cars in J.D. Power & Associates’ annual APEAL study, as well as the top sedan in AutoPacific’s Vehicle Satisfaction Awards among midsize cars for the second consecutive year, and received a Best Buy designation from Consumers Digest, among other prestigious automotive accolades.
2012 Suzuki Auto Product Line
Suzuki is proud to offer the most affordable all-wheel-drive lineup available in the U.S. and maintains a versatile array of vehicles, including the spirited SX4 Sport sedan, multipurpose five-door SX4 Crossover, SX4 SportBack hot hatch, refined Grand Vitara compact SUV, award-winning Equator pickup truck and performance-oriented Kizashi Sport. Every vehicle in the line provides Suzuki’s standout virtues of durability, leading-edge style and high-content at a competitive price. All 2012 Suzuki automobiles are backed by America’s #1 Warranty: a 100,000-mile/seven-year, fully transferable, zero-deductible powertrain limited warranty.
About Suzuki Auto
The Brea, Calif.-based Automotive Operations of American Suzuki Motor Corporation was founded in 1963 by parent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in the United States through a network of approximately 250 automotive dealerships and numerous other motorcycle, ATV and marine distributors. With global headquarters in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle and outboard motor manufacturer. In 2010, SMC sold more than 2.5 million new cars and trucks and more than three million motorcycles and ATVs. In 2011, Suzuki was ranked #2 in total vehicle sales behind Toyota and ahead of Honda and Nissan. Founded in 1909 and incorporated in 1920, SMC has operations in 193 countries and regions. For more information, visit www.media.suzukiauto.com. Suzuki can also be found on Twitter (@SuzukiAuto), Facebook (www.Facebook.com/SuzukiAuto) and YouTube (www.YouTube.com/SuzukiAutomotive).