Η Peugeot παρουσίασε στην έκθεση της Γενεύης το Urban Crossover Concept, ένα B-segment πρωτότυπο όχημα το οποίο μας δείχνει το πως θα μοιάζει η έκδοση παραγωγής του 2008. Έχει σχεδιαστεί από την σχεδιαστική ομάδα Style Peugeot του Παρισιού και του Sao Paulo και δανείζεται αρκετά στοιχεία από το 3008 και το SXC concept που είδαμε στην έκθεση της Σανγκάη ένα χρόνο πριν.
Έχει μήκος 4.140 mm και πλάτος 1.740 mm και είναι μεγαλύτερο κατά 18 εκ. από το Peugeot 208 και κοντύτερο κατά 22.5 εκ. από το Peugeot 3008. Περισσότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.
Peugeot Urban Crossover Concept
Cheekiness and Seduction …
A worldwide reflection on the motor vehicle in a world that is ever more urbanised
At that start of the decade, 30 cities in the world had populations of more than 10 million. By 2050, 5.3 billion inhabitants of the planet will live in mega-conurbations. Peugeot, aware of changes in the world around it, led a reflection on a multi-role compact vehicle, equally at ease in the urban infrastructure, as on the open road.
Urban Crossover Concept will be presented in turn at the Beijing Motor Show in April and at the Paris International, in October, so as to illustrate the product of this reflection in a global perspective.
Elegant and cheeky, refined and charismatic, sporty and seductive, with Urban Crossover Concept, Peugeot offers a new vision of a compact Crossover that is modern and relaxed, dynamic and seductive.
Cities are changing, mobility as well
From Sao Paulo to Shanghai, from London to Kuala Lumpur, from Cape Town to Moscow, the city lives, changes, grows. Humanity becomes more and more urban, at a rate not seen before. A new generation of city dwellers is being born.
For them, with them, the international teams from Style Peugeot in Paris, in Shanghai and in Sao Paulo have created a new type of vehicle: the Urban Crossover Concept.
Urban by its contained dimensions (with a length of 4m14 and a width of 1m74), adventurer by its athletic and sleek style, conferring on it an extraordinary and universal power of seduction. Crossover, it is the vehicle which marries the elegance and refinement of a saloon, the cheekiness, the mischievousness of an SUV, with the multi-role capability and unusual spaciousness for this market segment.
A reflection on the Crossover in the B segment, which draws on considerable expertise in production and concept cars
Peugeot, with its strong credibility in the field of compact cars (15 million units produced in the 200 series) and a legitimacy that is recent, but already remarkable in the Crossover field, with the success of 3008 (368 000 units have been sold in the world to date) and the presentation of the SXC concept car at the Shanghai Motor Show in 2011, wanted to develop the reflections and marry these two areas of excellence in a concept car.
Urban Crossover Concept wants to be the synthesis of Peugeot’s know-how in creating a small vehicle combining agility, compactness, multi-role ability and confident styling at the service of young city dwellers that like the city, live the city, creating the city, while still loving to escape from it.
A unique Style unique, marrying elegance with robustness
Urban Crossover Concept naturally embodies Peugeots new styling cues. With its athletic and classy lines, Urban Crossover Concept imposes its audacious posture which shakes up and reinvents the standards of large vehicles for the small vehicle segment.
Urban Crossover Concept associates aspects that are normally different and separate:
- the height and the robustness of a modern SUV, concerned to be light and aerodynamic
- the finesse, the elegance and the dynamism of the new Peugeot saloons
- but also, the multi-role ability of a large vehicle that knows how to remain compact
The front end is at the same time refined and full of power. Models that are sensual and with a highly sculpted bonnet or front wings give a reassuring impression of protection and robustness. The smiling grille, always floating, offers a massive outline, shaped in metal.
It is associated with a sophisticated dual-aspect treatment of the image of Peugeot’s new badge. This care in the treatment of details can of course be found in the precise and original design of the headlamps which further refreshes the Peugeot look. Its lower edge closely follows the technical functions showing a keen pupil of the feline, so giving it an even more expressive and singular character.
In profile, the smooth flow between the raked windscreen and the line of the roof continues to the spoiler, creating a profiled and very dynamic outline. The lines of the side, laid out in the direction of the road are evocative of a car that is lively, classy and very dynamic.
Urban Crossover Concept presents a sculpturing of the wings and side that is very sensual and sophisticated evocative of natural athletic qualities. The rounded shape of the wheel arches symbolises the qualities of agility associated with all road vehicles.
The raised body and large wheels reveal the true multi-role qualities for family or working life, while also contributing to the reading of a car that is light, respectful of its environment.
Finally, the soft wave of the roof underlines the exclusive upper finishers, crafted in metal. It appears to be set in the body and directly inspired by the RCZ coupé. This refinement is found in the precise design of the roof bars, evocative of both speed and the leisure use of the vehicle.
At the rear, with the dynamic design with the lamps embedded with precision in the body, it presents a luminous Peugeot signature with 3 floating claws using LED technology.
The rear volume is monolithic, a symbol of controlled power and solidity. It is associated with lines that are dynamic in character and sculpted models.
Finally, the aluminium spoiler and roof double bubble are reminiscent of the sporty and elegant aspect of the RCZ.
In this way, Urban Crossover Concept posses a pronounced personality, associating:
- power and robustness by its posture and its contours
- elegant, sensual and very dynamic lines
- refinement and technology in the treatment of exclusive details
Urban Crossover Concept transcends border. The borders of vehicle style and segmentation. The borders of the needs of future generations of customers. The borders between the city and nature. The borders between continents.
Peugeot at the Beijing Motor Show
Generation 8, Roland Garros range and Urban Crossover Concept
On a 1400 square metre stand with 17 cars on show, Peugeot presents all the modernity of its range, the youngest and most extensive in its history in China, an expression of the allure and the modernity of all that is French, with a complete offering of vehicles carrying the Roland Garros identity and an original concept car, the “Urban Crossover Concept”, a worldwide reflection on the evolution of the offering in the B segment.
“Generation 8” and hybridisation
With the 308 three-box saloon launched in October 2011, the 408 launched in January 2010 and the 508 launched in July 2011, Peugeot has the most modern and widest range ever available in the Middle Kingdom, key to its expansion in the Chinese market (completed by imported vehicles such as the 3008 Crossover 3008 and the RCZ coupé). The new 4008 SUV is presented for the first time in China, following its first presentation at the Geneva Motor Show. It constitutes an important addition to the range which takes its place in the fast growing Chinese SUV market.
All of these vehicle presented under the “generation 8 “ banner, a number that brings good luck in China, are today at the heart of the range offered by Peugeot and contribute to the continuous growth of the dealer network, which at the time of opening the show has reached 288 4S* dealers, and nearly 700 agents covering the Chinese territory. The leader in Diesel hybridisation in Europe with the successive launches of 3008 HYbrid4, the first Diesel hybrid in the world and 508 RXH, Peugeot presents at Beijing an original Peugeot 3008 HYbrid4 THP (petrol) and the 508 RXH. In this way Peugeot demonstrates that it has the ability with the HYbrid4 power train to use either Diesel or petrol engines, to suit the market in question. * 4S = Sales, Services, Spare parts, Survey
Roland Garros range: exporting a winning partnership to Beijing
Tennis, by the values of dynamism and elegance that it projects, became from the seventies the natural means of expression for Peugeot. A partner in the Roland Garros international championship for more than a quarter of a century, Peugeot now exports the values of this prestigious partnership to China.
One year after the victory of a joyful Chinese player at Roland Garros, this partnership constitutes a fantastic lever for building Peugeot’s image in China. The partnership with Roland Garros embodies the values of the marque, sporting demand, allure and emotion. In this way Peugeot 308 three-box, 408 and 508 are offered bearing a livery that that takes its cues from the tournament held at the Porte d’Auteuil, under the distinctive Roland Garros banner. Urban Crossover Concept: Reconcile the city of tomorrow and adventure Elegant and cheeky, refined and charismatic, sporty and seductive, with Urban Crossover Concept, Peugeot offers a new vision of a compact Crossover that is modern and relaxed, dynamic and seductive.
A new generation of city dwellers is being born. They like the city, live the city, creating a world in the city, while still liking to escape from it… For these 21st century city dwellers, the international teams from Style Peugeot in Paris, in Shanghai and in Sao Paulo have created a new type of vehicle : Urban by its contained dimensions (with a length of 4m14 and a width of 1m74), adventurer by its athletic and pedigree style, conferring on it an extraordinary and universal power of seduction. Crossover, to the very edges of its outline, has also married the elegance and refinement of a saloon, the cheekiness, the mischievousness of an SUV.
Urban Crossover Concept, presented for the first time in the world at the Beijing Motor Show, also has a rendezvous with the French Public at the Paris International Motor Show, in October 2012. Positive sales performance to be amplified
The Beijing Motor Show takes place at a time when Peugeot’s sales performance in China is particularly strong. During the first quarter of 2012 Dong Feng Peugeot invoiced* 54 587 cars, an increase of 28% compared to the first quarter in 2011, in a global market where the growth is less than 10 %. Peugeot means to use the Beijing Motor Show, to press its advantage and amplify the growth of its sales in the Chinese market.