H Chrysler, θέλοντας να γιορτάσει την επιστροφή της στην Κινέζικη αγορά παρουσίασε 2 νέα πρωτότυπα στην έκθεση του Πεκίνου. Το 300C Concept είναι βαμμένο σε μαύρο χρώμα και διαθέτει νέο μπροστά προφυλακτήρα, νέα γρίλια, νέες ζάντες 22″ και σκουρόχρωμα παράθυρα. Στο εσωτερικό υπάρχουν δερμάτινα/σουέτ καθίσματα, βουρτσισμένα αλουμινένια και μαύρα χρωμιομένα διακοσμητικά. Μηχανικά φορά τον V6 3.6-λίτρων κινητήρα απόδοσης 296 ίππων με 353 Nm ροπής ο οποίος συνδυάζεται με ένα 8-τάχυτο αυτόματο κιβώτιο, το οποίο στέλνει την κίνηση στους πίσω τροχούς.

Το δεύτερο πρωτότυπο, είναι το Jeep Wrangler Dragon Concept και είναι βαμμένο σε μαύρο και χρυσαφί, φορά νέα φωτιστικά σώματα και αυτοκόλλητα σε σχήμα δράκου. Φορά LED φωτιστικά σώματα και 18″ ζάντες αλουμινίου. Τα ίδια χρώματα υπάρχουν και στο εσωτερικό με μαύρο ταμπλό και χρυσαφί λεπτομέρειες στο τιμόνι, στον πίνακα οργάνων και τις χειρολαβές. Το μοντέλο ίσως περάσει στη παραγωγή σε μια ειδική έκδοση.

[Πηγή: Chrysler]

Δελτίο Τύπου

Chrysler Brand Commemorates Return to China with Premiere of Chrysler 300 Ruyi Design Concept at 2012 Beijing International Automotive Exhibition

  • Chrysler brand returns to China with multi-awarded Chrysler 300C and world-renowned Chrysler Grand Voyager
  • Sales of production Chrysler 300C sedan to begin in June 2012
  • Chrysler 300 Ruyi design concept blends modern American design and technology with tradition-rich Chinese symbols

April 23, 2012 , Beijing – Today, the Chrysler brand announced its return to the China market at the 2012 Beijing International Automotive Exhibition. To commemorate this important occasion, Chrysler unveiled the 300 Ruyi design concept, a vehicle based on the innovative Chrysler 300C sedan and catering to the tastes of Chinese customers.

The ruyi and its significance in Chinese tradition inspired designers in creating the unique concept vehicle especially for China. Ruyi means “as one wishes” and takes the form of a curved decorative object, like a scepter, that symbolizes prosperity. A ruyi is often crafted of precious materials with beautiful design, carrying a promising meaning of abundant good fortune.

“We celebrate our reentry into China with a vehicle that symbolizes an auspicious beginning for the Chrysler brand,” said Saad Chehab, President and Chief Executive Officer – Chrysler Brand, Chrysler Group LLC. “By integrating our distinctive American design and technology with timeless Chinese inspiration, we are looking to attract an emerging set of customers who are driven and dare to be different. We look forward to gathering the reaction of Chinese customers to the Chrysler 300 Ruyi, to surprise them with future models incorporating elements that we can see today in this design concept.”

The Chrysler brand also displayed the 300C sedan and Grand Voyager MPV – the first two models to arrive for sale in China. The Chrysler 300C Luxury Series will be equipped with an eight-speed automatic transmission mated with the award-winning 3.6-liter Pentastar® V-6 engine and will begin sales in mid-2012, while the Grand Voyager is planned to follow in the fourth quarter of this year.

Since 1925, the Chrysler brand has delighted customers with daring American design, leading technology, craftsmanship and premium features ever since the first Chrysler vehicle was sold. Now the brand is returning to China with a promise to deliver upon those values, with a proposition that exceeds expectations.

Chrysler 300 Ruyi Design Concept Cultural cues from the Chinese ruyi were the inspiration behind the Chrysler 300 Ruyi design concept. Looking to enhance the car’s upscale and urban composition, designers started with a Maximum Steel exterior color and added dark chrome to the exterior door handles, grille surround and lower grille tracer.

The premium Chrysler wing badges and headlamps contrast with low side sills, rear fascia and dual exhaust tips, giving the car an elegant yet sporty look.

Final exterior touches include a polished ruyi-inspired signature grille with dark chrome throats, bluish steel-grey tinted glass (to be in harmony with the Maximum Steel body color), a ruyi Chinese character badge on the deck lid and a ghosted speed stripe running along the side character lines.

Probably the most exotic exterior feature, and one that pays direct homage to the ruyi, are the proud 22-inch concept alloy wheels. These ten-spoke wheels feature spokes designed with a curvature reminiscent of a ruyi scepter. The spoke faces are polished with dark chrome pockets, and the Chrysler wing badge is placed on the center caps.

Interior appointments are given many unique finishes like black chrome on the outer dash vents, navigation screen and center dash vent surrounds, gauge rings, steering wheel rim and door handles. Brushed patterned trim is incorporated in the center console, upper door panels and flanking the dashboard. Machined metal accent trim is found surrounding the shift gate, both center console storage areas, upon the door and on the steering wheel spokes.

Highlighting the interior are custom seats with light-tone leather-wrapped seating surfaces with suede center inserts and side bolsters. Contrasting French stitching, black piping and a ruyi-inspired cloud form (embossed onto the seat backs) complement the sophisticated interior appointments.

The Chrysler 300 Ruyi concept is equipped with the “Engine of the Year” 3.6-liter Pentastar V-6 engine and an eight-speed automatic transmission driving the rear wheels.

A traditional ruyi has a long S-shaped handle and a head fashioned like a cloud. Ruyi symbolize authority, prosperity and good luck in Chinese tradition, and they date back to the Han Dynasty in the first century AD, especially flourishing during the Qing Dynasty (starting in the 17th century) when they became highly valued gifts. Ruyi are often associated with cloud motifs and can be found in art and architecture, appearing in knot and rug patterns, sculpture, paintings and even modern corporate logos.

Chrysler 300C for 2012 Integrating the first eight-speed automatic transmission in a U.S. luxury sedan, the 2012 Chrysler 300C sedan offers world-class technological innovation, craftsmanship and quality while delivering stylistic distinction, fuel efficiency and premium E-segment sedan features at a legendary value.

Arriving to China will be the Chrysler 300C Luxury Series, designed to be the most luxurious and fuel-efficient Chrysler flagship sedan ever. Exclusive interior features include ultra-premium leather and hand-sanded matte wood trim, power-adjustable front seats, and ventilated and heated front and rear seats.

On the exterior, large polished-face aluminum wheels and platinum-chrome accents give the Chrysler 300C Luxury Series an upscale look. Premium amenities include the segment’s largest touchscreen infotainment system and many more state-of-the-art amenities and connectivity features.

The Chrysler 300C Luxury Series features the ZF 8HP45 eight-speed automatic transmission paired with the 3.6-liter Pentastar V-6 engine for better power, performance, refinement and fuel efficiency.

The Chrysler 300C is available with more than 60 safety and security features and recently earned the highest five-star safety rating from the U.S. National Highway Traffic Safety Administration for front driver and overall vehicle scores. In addition, the Chrysler flagship sedan was named a “Top Safety Pick” by the U.S. Insurance Institute for Highway Safety. The Chrysler brand was named the “Most Ideal Popular Brand” in AutoPacific’s 2011 Ideal Vehicle Awards, based on U.S. owners’ ratings of their 2011 cars and trucks.

Jeep® Wrangler “Dragon” Design Concept Debuts at 2012 Beijing International Automotive Exhibition

  • Jeep® Wrangler “Dragon” design concept blends two powerful icons and showcases opportunity for special editions in China
  • Concept features tone-on-tone dragon motif, inspired by Year of the Dragon
  • Jeep brand portfolio on display reflects presence in three core SUV segments for China market

April 23, 2012 , Beijing – Today, the Jeep® brand introduced the Jeep Wrangler “Dragon” design concept at the 2012 Beijing International Automotive Exhibition. The concept integrates two icons together in one: the Wrangler, as the off-road icon of the Jeep brand, and the honored Chinese dragon. Belief holds that both possess incredible capabilities, making them a perfect combination.

According to the Chinese Zodiac, this is the Year of the Dragon, which is held with high regard in Chinese culture. The dragon symbolizes strength and power and is an aspirational character normally associated with royalty and good fortune. It was these characteristics that inspired the upscale design of the Jeep Wrangler Dragon concept.

“The Jeep brand is committed to China and therefore we must design and tailor our vehicles to the specific tastes and preferences of Chinese consumers,” said Mike Manley, Chief Operating Officer for Asia and President and CEO – Jeep Brand, Chrysler Group LLC. “The Wrangler Dragon design concept is the first Jeep vehicle designed specifically with Chinese elements in mind and showcases the opportunity for special editions that might be available for China in the near future.”

Jeep Wrangler Dragon Design Concept The Jeep Wrangler Dragon design concept is based on a China-market Wrangler Unlimited Rubicon painted black with a black body-color three-piece hard top. From there, the designers incorporated numerous bronze-gold details – a color associated with the dragon. These bronze-gold details can be found inside the front grille slats, headlamp surrounds and Jeep badging front and rear.

The unique 18-inch five-spoke alloy wheels are matte black with a bronze-gold high-gloss outer edge and feature 35-inch off-road tires. Other bronze-gold touches include a pad-printed engine cover, bolts for the fuel-filler door and the taillamp assembly, a Chinese dragon character side badge and wheel center caps.

The exterior also has black highlights such as painted fenders, a gloss-black applique on the front bumper, and a tone-on-tone dragon decal that starts on the hood and runs down the driver’s side of the vehicle. There is also a dragon motif on a unique carbon-fiber insulator mounted under the hood and on the gloss-black spare tire cover. Final exterior touches include a Mopar® fuel-filler door and a black-finish LED exterior lighting package that features aftermarket projector headlamps, fog lamps, turn lamps and taillamps.

Moving to the interior, the black and bronze-gold theme continues with black leather seating surfaces with bronze-gold accent piping and stitching. Magic Wand metallic leather is on the side bolsters and the sides of the head restraints, while a laser-etched dragon pattern is on the face of the head restraints. Dragon-scale patterned bronze-gold leather covers the outside edges of the seats and front center arm rest.

Other interior touches include high-gloss piano black instrument panel bezels, bronze-gold accent trim on the steering wheel spokes, instrument cluster, passenger-side dashboard grab handle and door handles, and gold accent stitching on the leather-wrapped door bolsters. Finishing the interior modifications are dragon tags on the front and rear floor mats.

Chinese dragons symbolize potent and auspicious powers, particularly control over water, rain and winds and their more severe weather phenomena. Dragons are symbols of the natural world, adaptability and transformation – divine creatures capable of doing anything.

While debuting as a design concept at the Beijing International Automotive Exhibition, the Jeep Wrangler Dragon could become a production model if demand is great enough.

Jeep Wrangler for 2012 Jeep Wrangler – the most capable and recognized vehicle in the world – becomes even more capable both on- and off-road for 2012, courtesy of an all-new, more fuel-efficient and more powerful 3.6-liter V-6 engine, as well as a new automatic transmission – both of which it shares with the award-winning Jeep Grand Cherokee.

Chrysler Group’s 3.6-liter Pentastar® V-6 engine – winner of the prestigious Ward’s 10 Best Engines award in the U.S. – delivers 284 horsepower DIN (209 kW) and 347 N•m (256 lb.-ft.) of torque. The improvement, when compared to the previous 3.8-liter V-6 engine, is over 40 percent in horsepower and 10 percent in torque.

2012 Jeep Wrangler interior highlights include a recently redesigned instrument panel and storage areas with improved ergonomics and upgraded materials. A lockable console and upgraded door armrest areas boast comfortable touch points, while a redesigned center stack is easier to reach and operate. Heated power mirrors are available, and drivers and passengers enjoy enhanced visibility courtesy of larger rear windows.

Jeep Brand in China The Jeep brand lineup in China currently includes the Grand Cherokee, Compass, Patriot and Wrangler – a portfolio that has been well suited to the brand’s Chinese customers. Jeep brand sales in China in 2011 increased 81 percent over the prior year, and China is the Chrysler Group’s most important market outside North America.

Last year, more Jeep vehicles were sold in China than in any other country besides the U.S. and Canada, and Jeep sales have been steadily growing in this critical market over the past five years.

Jeep Brand Globally Built on more than 70 years of legendary heritage, Jeep is the authentic SUV brand with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup outside North America includes Cherokee, Compass, Grand Cherokee, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models are available in right-hand-drive versions and with petrol and diesel powertrain options.

For 2011, Jeep brand’s worldwide sales increased by 41 percent versus 2010. Jeep was the Chrysler Group’s top-selling brand outside North America, rising by 46 percent versus the prior year and comprising 63 percent of Chrysler Group’s total international sales.

Chrysler Group LLC manages vehicle marketing, sales and service – together with alliance partner Fiat Group – in more than 120 countries around the world.