Η Mercedes-Benz συνεργάστηκε με τον MacGyver, κατά κόσμον Richard Dean Anderson για την δημιουργία της διαφημιστικής καμπάνιας του νέου Mercedes Citan. Ήδη έχει βγει ένα μικρό promo video ενώ η Mercedes έχει δημιουργήσει και ένα ειδικό promo site.
Το Citan είναι ένα Renault Kangoo με τα σήματα της Mercedes και είναι μέρος της συνεργασίας Daimler και Renault-Nissan. Το όνομα του είναι μίξη των λέξεων “city” και “titan και το Citan είναι το τέταρτο επαγγελματικό μοντέλο της Mercedes-Benz. Θα τοποθετηθεί κάτω από τα Vito, Vario και Sprinter. Θα είναι διαθέσιμο σε τρεις εκδόσεις, panel van, με καρότσα και μια μικτή χρήση, ενώ όπως είναι και τα υπόλοιπα επαγγελματικά αυτοκίνητα της Mercedes θα είναι διαθέσιμο σε μια ποικιλία μεγέθους και διαθέσιμου φορτίου.
Μηχανικά δεν ανακοίνωσε η Mercedes ούτε λέξη με το τι κινητήρες θα βρίσκονται κάτω από το καπό του, εκτός ότι θα υπάρχουν χαμηλής εκπομπής CO2 κινητήρες βενζίνης και πετρελαίου καθώς και εκδόσεις BlueEFFICIENCY με σύστημα ECO Start/Stop, ελαστικά χαμηλής τριβής και σύστημα ανάκτησης ενέργειας. Από πλευράς ασφαλείας διαθέτει στον στάνταρ εξοπλισμό το Adaptive Electronic Stability με ενσωματώνει ABS, VDC, TCS και ASR ενώ όλοι οι κινητήρες. Στο μέλλον θα υπάρχει και ηλεκτρική έκδοση η οποία πιθανώς θα φορά τον ίδιο ηλεκτροκινητήρα που φορά το Vito E-CELL. Στην αγορά θα είναι διαθέσιμο από το φθινόπωρο του 2012, λίγο μετά την παρουσίαση του στην έκθεση IAA Commercial Vehicle Show τον επόμενο Σεπτέμβριο.
Περισσότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί καθώς και στο ειδικό site που έχει ετοιμάσει η Mercedes, διαθέσιμο και στα Ελληνικά.
http://www.youtube.com/watch?v=NPTh6t5kQK8
[Πηγή: Mercedes-Benz]
[learn_more caption=”Δελτίο Τύπου”]
MacGyver and the new Citan: every hero needs a strong partner
• Mercedes-Benz Citan and MacGyver: problems are there to be solved
• The new Citan: the perfect tool for every job
• High functionality and a wide range of models
• Exemplary safety standards, a high level of comfort and very economical
Stuttgart – “Over the past seven years I’ve done nothing else but drive all over the world. I’ve escaped gunslingers, prisons and time bombs. And all I’ve got to show for it are a few empty rolls of duct tape!” (MacGyver). Those days are over, but the master of resourcefulness is now back on our screens, and with a good-looking new sidekick. In its recently launched advertising campaign, Mercedes-Benz has given MacGyver a reliable, can-do partner for his adventures in the form of the brand-new Citan. At www.macgyver-citan.com you will find the advert for the campaign as well as the trailer and extensive behind-the-scenes material for the new webisodes, which will be available on the site from 18 September.
The new Mercedes-Benz Citan, which is being unveiled to the public for the first time at the IAA International Commercial Vehicle Show in September 2012, is ideal for coping with the challenges of the city thanks to the wide choice of models available, the vehicle’s functionality and its high safety standards.
Mercedes-Benz Citan and MacGyver: problems are there to be solved
He’s needed again! MacGyver may have retired from life as a secret agent to go it alone as a handyman, but he cannot escape his past. In the action-packed advert and three brand-new MacGyver episodes, the hero of the 1980s and 1990s has once again found himself caught up in the struggle between good and evil. In time-honoured fashion, the maverick problem-solver uses quick thinking, dexterity and everyday items to overcome the challenges and adversaries that he faces. But now, alongside his ever-present Swiss army knife and duct tape, Richard Dean Anderson can also rely on the capable and trusty support of his vehicle. As he embarks on a fresh round of MacGyver adventures, he knows he can count on his newest partner – the compact, manoeuvrable and versatile Citan.
The new Citan, always there when you need it, presents the ideal solution for the challenges ahead: the narrowest of streets and tightest of corners are mastered with ease and MacGyver never runs out of space for his equipment – whether it’s a pocket knife or a Euro pallet. There’s even room inside for a spare roll of duct tape! The Citan copes supremely with adverse situations thanks to its robustness and low-maintenance running. And if a little bit more speed is required, the choice of engine series provides enough power to send the duo swiftly on their way.
High functionality and wide choice of models
There is a huge choice of models and customisation options for the Citan, making it highly adaptable for the day-to-day challenges of a secret agent’s life. It is available in three lengths, as a panel van, Mixto or crewbus, and can be fitted with a wide range of special equipment to suit individual needs. To help MacGyver stay one step ahead of his enemies, he can choose from three zippy diesel models producing between 55 and 81 kW and a supercharged petrol model with 84 kW. Sliding side doors and asymmetrical rear doors ensure speedy access to those all-important tools in dicey situations. The Citan also has numerous stowage compartments in the driver’s cab, enabling the most important things be kept at close hand.
Versatility and functionality mean the Citan excels in any terrain. Compact proportions and a dynamic chassis make this a nimble city van for urban driving that can cope with both busy stop-and-go traffic and narrow access lanes.
Exemplary safety standards, a high level of comfort and very economical
After a long career as a secret agent MacGyver has certain expectations of comfort and safety. The Citan comes equipped with firmly padded, luxury seats made from materials that are kind to the skin. All of which raises the driving comfort up a notch in combination with the pleasantly smooth ride. The Citan also meets the highest standards of safety. Good news for MacGyver, whose adventures have seen him exposed to hazardous situations on numerous occasions. The ADAPTIVE ESP® electronic stability programme, which continuously monitors the vehicle load status, is fitted as standard in every model.
MacGyver, in his new role as handyman, is also a businessman, of course. So he very much appreciates the Citan’s remarkably economical fuel consumption of just 4.3 l/100km and the long maintenance intervals of 40,000km/2 years. After all, the Citan never knows when the next challenge awaits and when it will be needed next!
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