Αυξημένες πωλήσεις για την VW, την Audi και την Porsche τον Αύγουστο, η VW μειώνει τον στόχο πωλήσεων στην Ευρώπη

Οι τρεις από τις μεγαλύτερες εταιρίες του VW Group, ανακοίνωσαν τις πωλήσεις τους για τον Αύγουστο,παρουσιάζοντας αύξηση και οι τρεις. Η Volkswagen τον Αύγουστο πούλησε 466.300 αυτοκίνητα (+19,7%), ενώ από την αρχή του έτους έχει πουλήσει 3,72 εκατ. αυτοκίνητα (+11,5%).

Ο φετινός Αύγουστος ήταν ο καλύτερος Αύγουστος όλων των εποχών για την Audi, αφού πούλησε 180.100 αυτοκίνητα (+14,9%) ενώ από την αρχή του έτους έχει πουλήσει 961.100 αυτοκίνητα (+12,7%). Τέλος η Porsche είδε τις πωλήσεις της τον Αύγουστο να αυξάνονται κατά 20,8%, πουλώντας 10.912 αυτοκίνητα, ενώ από την αρχή του 2012, έχει πουλήσει 92.474 αυτοκίνητα (+15.0%).

Στις σχετικές ειδήσεις, το Γερμανικό περιοδικό Der Spiegel αναφέρει ότι η Volkswagen μείωσε τον στόχο των Ευρωπαϊκών πωλήσεων κατά 150.000 αυτοκίνητα. Ο λόγος απλός, η οικονομική κρίση που μαστίζει την Ευρωζώνη, με την κίνηση αυτή να συμβάλει αρνητικά στο κυνήγι της πρώτης θέσης της μεγαλύτερης αυτοκινητοβιομηχανίας του κόσμου.

[Πηγή: VW, Audi, Porsche, Reuters]

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Volkswagen Passenger Cars delivers 3.72 million vehicles in period to August / +11.5 percent

Wolfsburg, 11 September 2012 – Volkswagen Passenger Cars increased deliveries to customers in the period from January to August by 11.5 percent to 3.72 (January-August 2011: 3.34) million vehicles. The brand reported a 19.7 percent increase for the month of August, handing over 466,300 (August 2011: 389,600) units. “Developments at Volkswagen Passenger Cars remain very stable and the brand enjoyed growth in August, some of it strong, particularly outside Europe. However, the ongoing difficult market environment in Western Europe continues to demand our undivided attention”, Christian Klingler, Board Member for Sales and Marketing for the Volkswagen Group and the Volkswagen Passenger Cars brand, said.

Volkswagen Passenger Cars handed over 1.15 (1.13) million vehicles to customers on the overall European market in the period to August, representing an increase of 2.0 percent. The brand generated growth in particular in Central and Eastern Europe, where deliveries rose by 36.6 percent to 177,900 (130,200) units. In Russia, the region’s largest single market, deliveries increased to 108,900 (66,900; +62.8 percent) units. In Western Europe (excluding Germany), on the other hand, the number of vehicles handed over to customers fell by 5.3 percent to 574,500 (606,400) as a result of the difficult situation on the overall market. On the home market of Germany, Volkswagen Passenger Cars increased deliveries by 1.6 percent to 401,200 (394,700) units.

In the Asia-Pacific region, the brand grew deliveries 15.8 percent from January to August, handing over 1.46 (1.26) million vehicles to customers, of which 1.32 (1.13; +16.3 percent) million units were delivered in China (incl. Hong Kong), the region’s largest single market. The brand also performed very well on the American continent in the period from January to August, increasing deliveries in the North America region by 26.0 percent to 404,000 (320,700) units. Growth was especially strong in the USA, where customers took possession of 286,800 (208,400; +37.6 percent) new vehicles in the period to August. In South America, deliveries rose by 10.8 percent to 567,300 (511,700) units.

AUDI AG: 14.9 percent sales growth in August 

• Best August in Audi history with around 108,100 deliveries
• Audi CEO Stadler: “We want to sell significantly more units of the new A3 family during its lifecycle”
• Audi sales up 17.5 percent in the United States since January

Audi continues to grow in all regions around the world: Deliveries in August increased by 14.9 percent on the corresponding prior-year month to reach some 108,100 automobiles. This means approximately 961,000 customers have chosen Audi since the beginning of the year, an increase of 12.7 percent. The past month’s growth was driven by strong sales figures for the brand’s luxury-class models as well as for the Audi Q3 and A1 Sportback. Growth for Audi was especially evident in China (+24.0%), while August was yet another record month for the brand in the United States as well (+13.0%). Sales figures in Europe were also up 8.0 percent, despite the difficult conditions in several markets and the model changeover of the A3. The new generation of the premium compact car was launched on the first European markets in late August.

“The A3 is arriving at just the right time, for Europe as well as for the United States and China. We want to grow significantly in their premium compact segments with the A3 model family in the coming years,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG. “In total we want to sell considerably more units of the new A3 family during its lifecycle than we did of its very successful predecessor.” To date, Audi has delivered some 1.877 million cars from the predecessor generation of the new A3 to customers. Luca de Meo, who became the Member of the Board of Management of AUDI AG for Marketing and Sales on September 1, 2012, adds: “New models such as the A3 and the updated Q5, which is also being launched at the moment, will make Audi even stronger in the difficult market environment currently prevailing in Europe.”

In Europe, AUDI AG increased its sales by 3.6 percent to some 501,900 units between January and August. The premium manufacturer thus reached the milestone of half a million deliveries on its home continent after just eight months for the first time. All three of Audi’s largest European sales markets contributed to this with growth figures in August: On the German market, the company outperformed sales for August 2011 by 9.0 percent with 20,180 units and attained a record market share of 10 percent, thanks in large part to the A1 Sportback, the Q3 and the A6 Avant. In the United Kingdom, where August is traditionally a low sales month for the entire market, Audi sales figures were up 14.7 percent and 4,144 automobiles were delivered. In France, sales were up 13.8 percent to 3,706 units, confirming Audi’s position as the leading premium brand.

While demand in Italy (-3.9% to 2,408 cars) was below that seen in August 2011, Audi’s delivery figures rose significantly in countries such as Spain (+7.5% to 2,270 cars), Austria(+15.4% to 1,463 cars), Switzerland (+62.5% to 1,661 cars) and Turkey (+42.3% to 1,198 cars). Audi once again achieved particularly strong growth in Russia during the past month: 2,972 premium automobiles delivered to Russian customers represent an increase of 47.9 percent on August 2011. In Russia and in many other markets, the Q3 was a key driver of growth for Audi: Around 52,200 units in total of the compact SUV have already been sold in Europe this year.

In China, the first customers were presented with the keys for their Q3. The brand’s two other SUV models also helped drive the 24.0 percent increase in sales to 34,800 deliveries for Audi on this market in the past month. Demand for the Audi Q7 increased by 39.4 percent on August 2011, while delivery statistics for the Q5 reveal a 34.1 percent increase to 7,316 automobiles. The Audi A7 Sportback was also in strong demand among Chinese customers in August; 1,008 units of the luxury coupe were delivered to China. In total, Audi delivered 261,548 cars in the company’s largest sales market – an increase of 33.1 percent.

Besides China and Russia, the other BRIC markets rose sharply for Audi in August as well: InIndia, deliveries increased by 42.4 percent in year-on-year comparison to reach 726, while inBrazil they rose 9.8 percent to 550. Audi also posted high double-digit growth rates inSouth Africa (+35.0% to 1,500 cars) and South Korea (+38.5% to 1,260 units).

In the United States, the recently launched new generations of the A4 and the A5 were particularly driving continued growth: 11,527 sales, an increase of 13.0 percent for Audi of America in August. Sales of the luxury Q7 SUV rose 32.1 percent. Audi’s U.S. deliveries for the first eight months total 88,392 automobiles, equivalent to growth of 17.5 percent. This upward trend was in large part attributable to strong sales growth for the A6 Sedan: Audi sold 11,844 units of the vehicle in the United States between January and August, more than twice as many as in the same prior-year period.

Porsche records 21 percent increase in customer deliveries

Stuttgart. In August 2012, Dr. Ing. h.c. F. Porsche AG delivered a total of 10,912 vehicles to customers around the world – an increase of 20.8 percent compared to the same month of last year. Looking back on course of the previous year, the Stuttgart-based sports car manufacturer sold 92,474 vehicles (+15.0%).

“Currently, the automotive markets are developing quite differently: uncertainty in Europe, competitive pressures in China, confidence in the U.S., growth in the Middle East and South-East Asia,” said Bernhard Maier, Member of the Executive Board Sales and Marketing at Porsche AG. “Thanks to our strong brand, along with the most attractive range of models of all time, we are still on the course for growth. At the auto show in Paris, we shall surprise the world with an additional product highlight.”

In August 2012, Porsche recorded growth in all sales regions. The vibrancy of American customers was particularly strong: with 3,026 deliveries, an increase of 38.6 percent compared to the same month of last year was achieved in the U.S.. For China, in August 2012 the Stuttgart-based sports car manufacturer reports an increase of 28.4 percent; exactly 2,882 sports cars were sold.

The iconic 911 sports car is quite popular around the world: 1,559 sold models signifies an increase of 29.5 percent compared to August 2011. Moreover, with 850 delivered units and an increase of 32.0 percent, the outstanding mid-engine Boxster sports car clearly outstripped the level of the previous year. As a whole, 6,331 units of the Cayenne sports utility vehicle were delivered into the hands of customers in August − an increase of 36.0 percent compared to August 2011.

PORSCHE AG Deliveries	August			January – August
	2012	2011	Variance (%)	2012	2011	Variance (%)
World	10,912	9,031	20.8	92,474	80,412	15.0
Europe	2,830	2,508	12.8	33,448	27,925	19.8
Germany	1,099	986	11.5	12,329	10,169	21.2
America	3,537	2,626	34.7	26,075	24,320	7.2
USA	3,026	2,184	38.6	22,279	20,494	8.7
Asia-Pacific	4,545	3,897	16.6	32,951	28,167	17.0
China	2,882	2,244	28.4	21,092	16,995	24.1

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