Τόσο η Audi, όσο και η BMW ανακοίνωσαν τις πωλήσεις τους για τον Νοέμβριο όπου η πρώτη πούλησε 123.600 αυτοκίνητα (+10,9%) ενώ η δεύτερη 145.452 (+26,5%). Η Audi από την αρχή του έτους έχει πουλήσει 1.344.750 αυτοκίνητα (+12,7%) ενώ η BMW 1.388.274 (+10,9%).
Σε ότι αφορά την Mini αυτή έχει πουλήσει τον Νοέμβριο 25.077 (+6,6%), ενώ από την αρχή του έτους 272.773 αυτοκίνητα (+6,7%). Αναλυτικότερες λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.
[Πηγή: Audi, BMW]
AUDI AG: prior-year sales total exceeded after 11 months
- Around 123,600 deliveries worldwide in November, up 10.9%
- Sales chief Luca de Meo: “Massively expanding diesel range in the U.S.”
- SUV models and new A3 boost growth in November
Audi continues to grow at a double-digit rate: In November, the Company’s worldwide deliveries were up 10.9 percent on the same month of 2011 to around 123,600 automobiles. Since January, the premium carmaker has handed over around 1,344,750 cars (+12.7%) to customers and has thus already exceeded last year’s record sales after 11 months of the current year. Sales for the whole of 2011 reached 1,302,659 units. Amid difficult market conditions, Audi ended the past month in Europe marginally down on the strong prior-year level (-1.9%). Audi’s sales total for Europe is up 3.5 percent for the period January through November. In all other regions, the Ingolstadt carmaker again achieved significant growth in November, most notably in China (up 25.9%) and the United States (up 24.4%).
“We are experiencing strong demand in the United States: Audi is growing clearly faster than the U.S. market as a whole, especially in the prestigious full-size class,” says Luca de Meo, Member of the Board of Management of AUDI AG for Sales and Marketing: “We will massively expand our successful U.S. diesel range into the full-size class next year with TDI clean diesel versions of the A6, A7 and A8.” A TDI version of the Audi Q5, which is very popular among U.S. customers, will also go on sale in 2013. This efficiency technology has been available in the United States for the Audi A3 and Q7 since 2009. At present, around one-third of Q7 customers in the United States choose a TDI, and an impressive half of all A3 customers – much higher levels than forecast at the time of their market launch.
Audi of America saw the sales totals for all models increase by 18.6 percent to 124,469 cars between January and November; for the A6, A7 Sportback, Q7 and A8 full-size models, the cumulative growth rate reached 42.0 percent. November’s rise in sales for the four rings of 24.4 percent to 12,067 units was also driven by high demand for the A4 and A5 family and for the Q5. The SUV’s new-generation including the Q5 hybrid quattro was fully available on the U.S. market for the first time in November. November’s sales performance in Canada (+29.6% to 1,630 cars) and Mexico (+30.1% to 976 cars) meant the region’s two other markets confirmed Audi’s high rate of growth in North America.
In China Audi enjoyed its most successful sales month ever, with 37,600 automobiles delivered. The 25.9 percent sales increase compared with the prior-year month was driven mainly by the locally built Q5 and A6 L models. For the first 11 months of the year, the premium manufacturer’s unit sales in China thus climbed 30.7 percent to 370,559 cars. November brought growth rates comfortably into double figures in many other markets in the Asia-Pacific region, for instance in Japan (+26.1% to 2,050 cars), South Korea (+57.6% to 1,418 cars) and especially India, where Audi started local production of the Q7 at the start of the month. The Ingolstadt-based company delivered 805 premium automobiles to customers in India, 89.4 percent up on one year earlier.
In the home market Germany, Audi didn’t quite reach the prior-year month’s strong deliveries total with sales down 4.3 percent to 24,023 cars. In November of last year, the full availability of the new A6 family following the launch of the Avant in fall 2011 had given Audi’s sales in Germany an added lift. Cumulatively, Audi sold 246,250 cars in the German market over the past 11 months of the current year; that is an increase of 5.9 percent on the same period of 2011.
Despite the difficult economic environment in important European markets, the brand’s November performance on the European export markets was on a par with the previous year’s strong month (-0.2% to around 34,700 cars). Audi registered growth especially in the UK (+7.7% to 8,178 cars), Belgium (+13.9% to 2,496 cars) and Russia, where deliveries were up 62.7 percent on the prior-year month. 2,930 units sold to Russian customers in November took total sales since the start of the year to 31,318 automobiles – the brand has consequently broken through the 30,000 barrier in Russia for the first time in the history of AUDI AG. November sales figures were however down in Spain (-14.3% to 2,389 cars) and Italy (-18.9% to 3,490 cars). In France, too, the economic situation adversely affected demand for cars in the past month; with Audi deliveries reaching 4,983 cars, November was 11.0 percent down on the prior-year month. Over the year to date, the Ingolstadt company has sold slightly more than 57,000 cars in France as in the corresponding period of 2011, thus confirming its position as the leading premium brand in the market. In Europe as a whole, Audi experienced a slight sales dip of 1.9 percent in November to around 58,750 units – yet again, a stable performance compared to the market as a whole. Over the period January through November Audi bucked the trend in the contracting European car market and increased deliveries on the Company’s home continent by 3.5 percent to around 693,850 cars.
Worldwide sales growth for Audi in November was fueled especially by the brand’s SUV models. Alongside the Q3, Q5 and Q7, the new A3 three-door version attracted extra customers to dealerships: The compact model, which went on sale in its first markets at the end of August, improved on its predecessor’s delivery total for November 2011 by almost half.
|Sales for AUDI AG||In November||Cumulative total|
|2012||2011||Change from 2011||2012||2011||Change from 2011|
|– China (incl. Hong Kong)||37,600||29,861||+25.9%||370,559||283,600||+30.7%|
BMW Group sales climb 23.0% in November
Munich. The BMW Group experienced growth on all continents in November and achieved another record month in sales. With 170,932 (prev. yr. 138,954) BMW, MINI and Rolls-Royce brand automobiles delivered worldwide, sales were 23.0% higher than in the same month last year. It was also the best first eleven months for the company, with sales up 10.1% compared to the same period last year. A total of 1,664,088 BMW Group vehicles were delivered during this time (prev. yr. 1,510,857), just short of the total number of vehicles delivered in the whole of 2011 (1,668,982).
Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing BMW: “Our attractive product portfolio continues to be in strong demand right across the globe and we have achieved another record month in sales. The success of our models proves the strength of our premium brands and that we are building the vehicles people desire. We posted solid gains in many of our markets last month and we aim to continue the momentum. This puts our record sales target for 2012 well within reach and we will once again be the number one premium car company worldwide.”
BMW brand worldwide sales increased by 26.4% in November to 145,452 vehicles (prev. yr. 115,106). Sales of the BMW X3 remained strong with 14,653 units delivered last month (prev. yr. 11,397/ +28.6%). The current BMW X3 has been one of the growth drivers for BMW over the past two years, with over 250,000 BMW X3 vehicles delivered to customers since its launch in November 2010. Sales for the current BMW X3 have risen by over 23.0% compared to its predecessor in the same period of time. The BMW X1 continued its momentum with sales climbing by 37.3% to 14,711 vehicles (prev. yr. 10,714).
Demand for the BMW 1 Series remained high, with sales climbing 37.3% to 20,914 units (prev. yr. 15,234). Strong gains were achieved by the BMW 3 Series, with sales jumping by 35.7% to 40,700 vehicles last month (prev. yr. 29,998). The new BMW 3 Series Touring contributed to this growth with 7,766 units sold last month, an increase of 35.3% compared to the previous year (5,739). Sales of the BMW 5 Series increased by 28.1% to 30,232 vehicles (prev. yr. 23,607) and demand for the BMW 6 Series continued to be strong with 2,166 vehicles delivered last month (prev. yr. 1,391/ +55.7%).
From January to November, 1,388,274 BMW brand vehicles were delivered, which was 10.9% higher than for the same period in the previous year (1,252,202).
MINI delivered 25,077 vehicles worldwide in November (prev. yr. 23,528), which was an increase of 6.6% compared to the previous year. In the U.S., MINI sales increased by 10.5% to 5,248 (prev. yr. 4,750) and in Mainland China sales soared by 66.1% to 2,085 vehicles (prev. yr. 1,255). Worldwide sales for the MINI Hatch grew by 10.5% in November to 11,820 vehicles (prev. yr. 10,694) and MINI Countryman sales remained solid with 8,602 vehicles delivered (prev. yr. 8,199/ +4.9%). In the first eleven months of the year, MINI sales have increased by 6.7% to 272,773 vehicles (prev. yr. 255,593).
In Europe, where conditions remain challenging, the BMW Group increased sales of its vehicles by 9.9% to 76,084 in November (prev. yr. 69,237). For the period from January to November, BMW Group sales increased slightly in Europe, with a total of 787,286 vehicles delivered (prev. yr. 775,837/ +1.5%).
In Asia, BMW Group sales soared by 48.9% last month to 45,990 vehicles (prev. yr. 30,886). The company made strong gains in Asia in the first eleven months of the year, with sales climbing 30.0% to 444,859 vehicles (prev. yr. 342,176). Mainland China accounted for 31,090 deliveries in November, an increase of 62.3% over the same month in the previous year (19,155). The substantial growth is due to the current ramp-up of the locally-produced BMW X1 and BMW 3 Series Long Wheelbase, as well as the year-on-year effect related to the run-out of the BMW 3 Series at the end of last year. Year-to-date, 295,974 BMW and MINI vehicles have been sold in Mainland China (prev. yr. 215,023), which reflects an increase of 37.6%.
In the Americas, the BMW Group also experienced strong growth in November with 43,356 vehicles delivered, an increase of 29.0% on the previous year (33,599). Since the beginning of the year, 373,398 vehicles have been delivered to customers in the Americas (prev. yr. 339,789/ +9.9%). In the U.S., BMW Group sales climbed 38.8% in November to 36,461 vehicles (prev. yr. 26,271). Year-to-date, the BMW Group is up 11.3% on sales of 303,728 vehicles in the first eleven months of 2012 compared to 272,873 in the same period in 2011.
BMW Motorrad delivered 6,749 units in November (prev. yr.: 6,112/ +10.4%). Supplies of motorcycles and maxi scooters from January up to and including November totaled 100,289 units (prev. yr.: 100,054/ +0.2%). Husqvarna Motorcycles supplied a total of 9,484 vehicles (prev. yr.: 7,956/ +19.2%) to the Husqvarna dealer network from January up to and including November. Supplies in the month of November totaled 1,155 vehicles (prev. yr.: 1,181/ -2.2%).
BMW Group sales in/up to November 2012 at a glance
|In Nov 2012||Comp. to previous year||Up to/incl. Nov 2012||Comp. to previous year|
|BMW Group Automobiles||170,932||+23.0%||1,664,088||+10.1%|