Το βρετανικό Auto Express ετοίμασε μια ψηφοφορία στην οποία ζητούσε από τους αναγνώστες του να ψηφίσουν την καλύτερη τηλεοπτική διαφήμιση αυτοκινήτου όλων των εποχών, επιλέγοντας μια από τις 20 που πρότεινε το Auto Express.
Νικητής, με ποσοστό 31%, ήταν η διαφήμιση “The Cog” της Honda για το Accord Tourer του 2003. Στη δεύτερη θέση η διαφήμιση του Ford Puma με πρωταγωνιστή τον Steve McQueen και στη τρίτη θέση η “The Sculptor” για το Peugeot 206. Αναλυτικά η λίστα ήταν εξής:
Top 20:
- Honda Accord: The Cog
- Ford Puma: Steve McQueen
- Peugeot 206: The Sculptor
- Citroen C4: Transformers
- Volkswagen Golf GTI: Changes
- Volkswagen Passat: The Force
- Skoda Fabia: A piece of cake
- Renault Clio: Nicole and Papa
- Fiat Strada: Hand built by robots
- Volkswagen Golf GTI: Singing in the rain
- Toyota GT 86: The real deal
- Peugeot 405: Take my breath away
- Vauxhall Meriva and Zafira: Little dads
- Land Rover: Discovery 4
- Audi A4: Not my style
- Volkswagen Golf: Best left alone
- Vauxhall Astra: Babies
- Skoda Fabia: Factory tour
- Nissan Almera: Sweeney
- Toyota Corolla: A car to be proud of
[Πηγή: Honda]
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HONDA ‘COG’ ADVERT NAMED BEST CAR AD OF ALL-TIME
Auto Express, Britain’s best-selling weekly car title, has today named Honda’s ‘cog’ advert the best car ad of all-time. The 2003 ad for the Honda Accord took 31% of the votes in the poll of users of Autoexpress.co.uk. Ford’s ad for the Puma featuring Steve McQueen took second place, while Peugeot’s 206 advert, ‘The Sculptor’, was third.
Readers picked their favourite car advert from a list of 20 memorable adverts, shortlisted by the experts at Auto Express with the help of Richard Megson, creative director at the advertising agency Red Brick Road.
Steve Fowler, Auto Express editor-in-chief, said: “Honda’s cog ad ticks all the boxes for car ads: it’s incredibly watchable, clever and memorable with a great soundtrack, too. We’re not surprised it came in at number one in our poll, but the size of the vote for it shows what a great ad it is.”
Developed by creative advertising agency Wieden+Kennedy, the ad shows a cog rolling gently down a wooden plank, knocking into a larger cog. It sets off an incredible chain reaction in which a huge array of Accord parts knock, roll or swing into each other. The ad changed the perception of Honda and its drivers, with it proving so watchable you just don’t want it to end.
Neil Christie, Managing Director of Wieden+Kennedy, was delighted by the result saying: “Fantastic news! That’s the power of dreams in action.”
The top 5 adverts as voted for by the Auto Express readers were:
Top 20:
- Honda Accord: The Cog
- Ford Puma: Steve McQueen
- Peugeot 206: The Sculptor
- Citroen C4: Transformers
- Volkswagen Golf GTI: Changes
- Volkswagen Passat: The Force
- Skoda Fabia: A piece of cake
- Renault Clio: Nicole and Papa
- Fiat Strada: Hand built by robots
- Volkswagen Golf GTI: Singing in the rain
- Toyota GT 86: The real deal
- Peugeot 405: Take my breath away
- Vauxhall Meriva and Zafira: Little dads
- Land Rover: Discovery 4
- Audi A4: Not my style
- Volkswagen Golf: Best left alone
- Vauxhall Astra: Babies
- Skoda Fabia: Factory tour
- Nissan Almera: Sweeney
- Toyota Corolla: A car to be proud of
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