Η Kia στην έκθεση της Σανγκάη ανακοίνωσε ένα νέο brand για την αγορά της Κίνας, το Horki, παρουσιάζοντας ταυτόχρονα και το πρώτο πρωτότυπο.
Το νέο brand είναι της Κινέζικης κοινοπραξίας Dongfeng Yueda Kia με το όνομα να προέρχεται από τις κινέζικες λέξεις “Hor” και “Ki” που σημαίνουν “Κίνα” και “οδήγηση”.
Το πρωτότυπο βασίζεται στη πλατφόρμα του Cerato/Forte με το πρώτο αυτοκίνητο του brand να βγαίνει στην αγορά στο δεύτερο μισό του 2015. Θα κατασκευάζεται στο ένα από τα τρία εργοστάσια της κοινοπραξίας στη πόλη Yancheng και στο μέλλον το brand θα αποκτήσει τόσο υβριδικά όσο και ηλεκτρικά αυτοκίνητα.
[Πηγή: Kia]
[learn_more caption=”Δελτίο Τύπου”]
Shanghai Show concept car heralds new brand for Kia’s Chinese operations
- “Horki” name blends “harmony and driving”
- New concept purely for Chinese market
- Built on existing all-new Cerato (Forte) platform
Kia Motors Corporation’s joint-venture in China, Dongfeng Yueda Kia has unveiled a new Chinese-market concept vehicle and a new local brand name at the Shanghai Motor Show.
Unveiled on the joint-venture’s show stand, DYK have announced the new brand will be called “Horki” which combines two Chinese characters “Hor” signifying China and “Ki” signifying driving. Together they the word suggests harmony and driving. The brand also revealed a China-market only concept based on Kia’s all-new Cerato (Forte) platform.
Kia announced that the new brand is aimed at better meeting the specific needs of Chinese customers and will allow Kia and its joint venture to follow a dual brand strategy with clear distinction between the passion, sportiness and style of Kia products and the practical, economic and trustworthiness of the planned Horki vehicles.
It was also announced that the new brand would make its first appearance on the Chinese market during the second half of 2015 with vehicles produced at one of the joint venture’s three Yancheng factories.
No final decision on the debuted concept car has yet been made but Kia and Dongfeng made it clear that Horki will sell a range of vehicles including alternative powered vehicles. Further details will be announced later.
[/learn_more]