Siemens Media Summit 2007

Τόσο η Audi όσο και η Mercedes-Benz μέσα στους πρώτους έξι μήνες του 2014 πούλησαν περισσότερα αυτοκίνητα από ποτέ στην ιστορία τους.


Η Audi είδε τις πωλήσεις της να αυξάνονται κατά 11,4% σε σχέση με την ίδια περίοδο του 2013, με 869.350 πωλήσεις συνολικά. Η Audi ευελπιστεί πως μέσα στο 2014 θα πουλήσει περισσότερα από 500.000 αυτοκίνητά της στη Κίνα, ενώ θέλει να πουλήσει συνολικά 2 εκατ. αυτοκίνητα μέσα στο έτος.

Σε ότι αφορά την Mercedes-Benz, οι πωλήσεις της ανήλθαν σε 783.520 μονάδες, αύξηση της τάξεως του 8,0% σε σχέση με την ίδια περσινή περίοδο. Αναλυτικές λεπτομέρειες μπορείς να βρεις στο δελτίο τύπου που ακολουθεί.

Δελτίο Τύπου

AUDI AG sets new half-year record with around 869,350 deliveries

  • Audi A3 family* and Q models as growth drivers
  • Sales chief Luca de Meo: “We will carry forward the momentum from the first half of the year into the second half”
  • U.S. launch for new A8* generation

With year-on-year sales growth of 11.4 percent, AUDI AG has achieved the best first half year in company history. The brand with the four rings handed over around 869,350 cars to customers in the first six months. In June alone, the company delivered around 155,450 cars worldwide, exceeding the figure in the same period last year by 10.8 percent. The premium brand grew particularly strongly in North America, increasing sales by 21.2 percent year-on-year.

“In the first half of this year we have already delivered more cars than in the whole of 2005. The successful A3 family and the full-size segment in particular helped accelerate our global growth in the first six months,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “We’re also optimistic for the upcoming months and will carry forward the momentum from the first half of the year.”

Sales of the new A3 family increased by 49.4 percent to around 144,750 units since January. Deliveries of the Audi Q3* (+37.0%), Q5* (+5.5%) and Q7* (+20.8%) SUV models also rose substantially over this period. Sales in the full-size segment with the A6*, A7*, Q7 and A8 models also performed equally positively, with combined sales increasing by 10.1 percent to 219,450 units. The brand’s top model, the Audi A8, grew in June alone by 23.7 percent to 4,023 units.

In the first half of the year, North America in particular proved to be an important growth region (+12.8%) for Audi. In June alone, the company delivered 20,158 cars to customers in the region – a year-on-year increase of 21.2 percent. The U.S. market in particular provided a substantial boost in the region with 84,349 units delivered (+13.6%) in the first six months. Thanks to successful models such as the Audi Q5 with sales in the United States increasing 15.2 percent in June to more than 4,000 vehicles, Audi of America posted its 42nd record-breaking month in a row. Following the market launch of the Audi A3 Sedan* in April, the latest generation of the A8 was also launched in the U.S. market last month. Apart from the United States, Canada (+8.8%) and Mexico (+10.4%) also contributed to the growth in North America in the first half of the year.

In the Americas, Brazil provided the fastest pace of growth. With sales of 6,229 cars (+141.4%), Audi already managed to match the figure in Brazil for the whole of 2013 after just six months.

In China, Audi delivered more than 50,000 units to customers for the first time in June. Deliveries of the compact SUV Q3, which is popular among Chinese customers, were up 61.3 percent to 7,149 units, making a substantial contribution to the new record-breaking figure. Across all models, 268,666 customers have taken delivery of their new Audi in the Middle Kingdom since the start of the year, helping Audi already clearly exceed the 250,000 mark at the midyear stage.

In Europe, Audi sales also continued to increase in June – up 6.4 percent to 69,250 cars. Since the start of the year, the company has thus managed to exceed the previous year’s figure every month. With a total of around 410,050 deliveries between January and June, the brand with the four rings even managed to top its existing record-breaking figure from 2012 by just under 17,000 units. Also the southern European markets performed positively. 22,789 Spanish customers took delivery of their new Audi in the first six months (+8.1%). The Audi A3 Sportback* in particular accelerated sales growth in Spain in the first half of the year thanks to an increase of 18.0 percent. Audi also managed to make additional progress in Italy, with deliveries up 4.6 percent between January and June to 25,979 cars. In Germany, Audi sales grew by 9.1 percent to 140,003 cars, while in the United Kingdom sales rose even faster by 12.6 percent to 83,357 units.

Sales for AUDI AG In June Cumulative
2014 2013 Change from 2013 2014 2013 Change from 2013
World 155,450 140,304 +10.8% 869,350 780,467 +11.4%
Europe 69,250 65,087 +6.4% 410,050 383,662 +6.9%
– Germany 23,502 22,515 +4.4% 140,003 128,345 +9.1%
– UK 13,545 12,625 +7.1% 83,357 74,051 +12.6%
– France 5,263 5,171 +1.8% 30,502 30,218 +0.9%
– Italy 4,845 4,551 +6.5% 25,979 24,825 +4.6%
– Spain 4,168 3,463 +20.4% 22,789 21,085 +8.1%
– Russia 3,000 3,101 -3.3% 17,966 18,181 -1.2%
USA 16,867 13,706 +23.1% 84,349 74,277 +13.6%
Mexico 1,111 1,006 +10.4% 6,205 5,619 +10.4%
Asia-Pacific 60,000 52,360 +14.6% 318,750 270,823 +17.7%
– China (incl. Hong Kong) 50,756 44,479 +14.1% 268,666 228,139 +17.8%

Mercedes-Benz posts strongest half-year’s sales results in the company’s history

Mercedes-Benz posts strongest half-year’s sales results in the company’s history Stuttgart, Jul 04, 2014 Text Photos (2)

Mercedes-Benz records a 12.8% sales growth in the first half of the year with 783,520 vehicles sold. The company achieved yet another record in June with sales of 142,136 units (+8.0%). Ola Källenius: “We are on track to make 2014 into yet another record year.” Since the beginning of the year, Mercedes-Benz has handed over 783,520 vehicles to customers (+12.8%) and can thus count on the best unit sales result in any half year in the company’s history to date. In the month of June the company delivered 142,136 passenger cars (+8.0%). “The first half of the year was extremely successful for us”, said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. “With the unit sales of our vehicles, we are on track to make 2014 into yet another record year.” In the first six months of the year, Mercedes-Benz increased its sales on the European market to 352,198 vehicles (+7.4%) and gained additional market shares in almost all markets. Sales in the UK (+17.8%) and Switzerland (+7.7%) also showed very strong growth. In the strongly competitive home market of Germany, Mercedes-Benz continues to be the most registered premium brand with 125,215 vehicles sold (+0.7%) In its biggest sales market, the USA, the company has delivered 151,624 vehicles since the beginning of the year. The new C-Class, which is the volume model in the North American market, will be launched here in September. Sales of the brand are also developing very well in South Africa: unit sales have risen by 10.3% to 11,388 units since the beginning of the year, and the brand posted an increase of 30.1% in June. In China (incl. Hong Kong), the Stuttgart-based manufacturer continued on its strong course and has pushed sales up to 135,972 units since the beginning of the year (+37.5%). The new C-Class sedan will come on the Chinese market in September. In Japan, Mercedes-Benz sold 27,306 vehicles (+13.0%) and thus continues to be the most registered premium brand. In the first half of the year, 215,205 customers opted for an A-, B-, CLA- or GLA-Class vehicle (+24.1%). At the end of the year, Mercedes-Benz will be presenting the fifth member of its compact car family: the CLA Shooting Brake, which will be produced in the Hungarian Mercedes-Benz plant in Kecskemét and will come onto the market in the first half of 2015. The models of the E-Class family proved to be growth drivers in the last six months: the sedan and the estate alone sold 130,464 units (+27.4%). The E-Class coupe and convertible were also very popular with customers: Here, Mercedes-Benz posted growth of 25% since the beginning of the year. Both models are segment leaders in their classes. Since the beginning of the year, 49,262 units of the S-Class have been handed over to customers – twice as many as in the same period of the previous year. Just about a year after the production start of the new S-Class, the 100,000th S-Class sedan model series 222 recently rolled off the production line in the Mercedes-Benz plant in Sindelfingen. The flagship of the brand with the star is leading worldwide in the luxury class and is considered the benchmark of automotive progress with its numerous innovations. In addition to the S-Class with its short and long wheelbase and the S-Class coupe, Mercedes-Benz will be supplementing its luxury segment with three more models in the coming years. The SUVs with the star are also continuing their strong growth with customer deliveries of 166,730 vehicles in the last six months (+6.8%). The smart fortwo was sold 46,816 times since the beginning of the year (-9.7%). The official world premiere of the new generation of the smart will take place on July 16 in Berlin. Overview of sales by Mercedes-Benz Cars June 2014 Change in % Per June 2014 Change in % Mercedes-Benz 142,136 +8.0 783,520 +12.8 smart 7,335 -16.8 46,816 -9.7 Mercedes-Benz Cars 149,471 +6.4 830,336 +11.3 Mercedes-Benz Sales in the Markets Europe 66,674 +5.8 352,198 +7.4 – thereof Germany 22,998 -7.9 125,215 +0.7 NAFTA 30,454 +7.9 171,973 +6.4 – thereof USA 26,506 +8.6 151,624 +6.8 Asia/Pacific 39,862 +11.8 232,294 +30.5 – thereof Japan 4,127 -26.7 27,306 +13.0 – thereof China 23,465 +20.0 135,972 +37.5